A Breakthrough Partnership

Partnership Goals

• Establish a robust, integrated, multi-tiered educational/promotional platform for AE

• Exploit the uniqueness and relevance of X PRIZE brand & value in conjunction with SONY/Overbrook/Will Smith brand strength and esteem

• Create programs, initiatives and activities to build audience and community coordinated with the theatrical and DVD release of the movie of subsequent features, television, etc.

• Utilize strategic partners with existing channels of communication & distribution to develop content and deliver “captive” audiences

• Add luster to the AE brand and cement a relationship with Overbrook, Will Smith and SONY

THE X PRIZE

EQUATION

We identify

the world’s

Grand

Challenges

A vision with

clear

measurable

objectives

X PRIZE

incentivized

competitions

Radical

benefit for

Humanity

+ =[x ]

Deriving Exponential Value to AFTER EARTH

Board of Trustees & Benefactorsinclude

Co-Founder & PresidentProducts, Google

CEO, Tesla Motors& CEO, SpaceX

Inventor, Entrepreneur andCo-founder of Singularity

University

CEO, Huffington PostScientist , Founder, J. Craig Venter Institute

Inventor & Entrepreneur, CEO, DEKA Research

Indian Industrialist and Philanthropist

Chairman of Tata Sons

Co-Chairman/CEO, Fox Filmed Entertainment

Filmmaker and explorer

Jim Gianopulos

Jim Cameron

Exec. Chairman, Google

Eric Schmidt

Arianna Huffington

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need people who can dream of things that never were.”John F. Kennedy

X PRIZE Innovation:

Visioneering is a core element of our innovative prize design process. It combines interdisciplinary collaboration with creative engagement via intensive workshops and curated breakouts to:

• Identify & assess root causes of Grand Challenges and market failures

• Bring clarity to the metrics and compliance required to win the prize

• Design audacious but achievable competitions

• Identify the potential team recruitment and retention issues

• Plan for the launch and operations of the competition

Visioneering

• Target market failure• Clear, objective rules• Bold, audacious goal• Hard but attainable• Define a problem, not a solution• Open teams worldwide• Telegenic• Can be won in 1-5 years• Assure a “back-end business”

X PRIZE Innovation:X PRIZES

Educational Mission• Use incentivized competitions to educate and

transform how people think about the world’s Grand Challenges and the solutions

• Fulfill our charter as a 501.c3 innovation engine• Create extensions and complimentary competitions

aimed at students• Design and distribute courseware for classroom and

scence center workshop settings• Spread the prize meme ad the benefits of crowd

sourcing genius• Create competitions that transform the way we learn• Build an active constituency of strategic partners to

leverage funding, intellectual capital, distribution and marketing of educational efforts

Educational Platform Examples

• Middle school design competition for the dashboard of the future

• Available within FuelOurFutureNow.com• Features include registration, submission, display

& voting engines, as well as a collaborative work space/online toolbox

• Webinar Series with expert speakers & informational support materials

• Access to experts through blogs• Mentor Handbook for adult sponsor

• 100% funded by a $3.5M grant through the U. S. Department of Energy

• To engage students & the public in learning about alternative fuels, energy efficiency, climate change and the science, technology, engineering & math (STEM) behind advanced vehicle development

• To inspire youth to learn more about & pursue careers in advanced vehicle development

• To generate enthusiasm about the energy-efficient vehicle options of the near-future

• To showcase the 21st century learning skills needed to succeed in work & life, including creativity & innovation, critical thinking & problem solving, communication & collaboration

• Dedicated website for PAXP• Designed for access by

elementary, middle and high school atudents

• Stage results• Leaderboard for PAXP teams• Curriculum for extension

programs• Promotion of competition web

events• Video packages• Team reports• Multiple blogs• Voting on multiple aspects of

competing vehicles

• This annual competition challenges teams to design, program & construct robots built from LEGO components that perform simulated lunar missions

• Teams are challenged to produce a one-of-a kind movie about space & complete a STEM outreach project in their community

• MoonBots has exceeded expectations. Since 2010, we have had over 500 teams register from over 50 different countries

• Gender ratio is 58% male / 42% female - a higher representation of women than those currently pursuing degrees in STEM fields in the USA

Global Innovation Award

AFTER EARTH Target Audience

Sci-fi fansWill Smith fans

Gaming fansComic Book fans

Early adopters

Jaden Smith fans

Females

M Night fans

Family film audience

Travel & Adventure fansNew Technology/electronics fans

Fan Girls

Extreme Sports fans

AFTER EARTH Attributes

•Will & Jaden performing together

•Cross genre appeal: sci-fi, adventure, thriller, action

•Strong universally relatable human story about the will to survive and the ability to overcome adversity

•Earth as we’ve never seen it before. 100 years of earth without humans

•Showcase for new technologies

•Global strength of Will Smith & Jaden Smith fan following

•Earth as a “main character” & a compelling element in the brand

•Futuristic crafts and weapons

Unique Philanthropic & Educational Opportunities

Use space exploration theme to engage target audience in science literacy

Provide opportunities to support initiatives that will help Mother Earth

Focus energy & resources on eco/environmentally friendly causes

Key Dates:

After Earth trailer December 14th, 2012

Science Fairs Feb-June 2013

After Earth Day April 23rd, 2013

After Earth Opening June 7th, 2013

The PropositionGoal #1

It all starts with ideas and making them realHow can we do this synergistically with the AE property around the theatrical and home entertainment release, and build a foundation that is scalable and exploitable throughout the life of the franchise?

This is the world great minds dream ofThis is the world of idea sharing and explorationThis is the world of...

A great Idea can come from anywhere, especially from teens

X PRIZETEEN CHALLENGE AFTER EARTHpresented by

1. Leverage the AFTER EARTH property by making the X PRIZE process accessible to teens

2. Create program as a global experience where teens around the world can collaborate with each other

3. Provide a global and democratic platform for teens to learn, express themselves and be creative

4. Build a STEM-based, experiential curriculum that can reach the crucial developmental stage across schools and science centers

5. Ensure program is telegenic with potential for exposure on Nickelodeon Kids Choice Awards, Teen Choice Awards and/or People Magazine feature, i.e., “10 Teens Who Will Change the Future of the World”

The Mission of the X PRIZE TEEN CHALLENGE

The X PRIZE Process: Powered by Teens

• Menoshoper ladocian

• Hernwood uburthly

• Hewsnorbowski

• Pleasxiox cadifer

X PRIZE Visioneering

Generating Radical Breakthroughs

The X PRIZE Teen Challenge: Visioneering

• A multi-platform, global event driven by multi-screen collaboration and video technologies

• Launching on ‘AFTER EARTH DAY’ April 23rd • Will commence with a live streaming event followed

by a Visioneering phase, culminating in a live event June 3rd

• Launch pad for the Competition phase in Fall 2013, coinciding with home video release

• Visioneering phase connects teens, thought leaders and luminaries around the globe

• Brainstorm prize ideas to solve Grand Challenges that resulted in the AFTER EARTH storyline

• Imagine a student in the Los Angeles collaborating with students in Mumbaion an idea to help reduce waste by using microbes to degrade plastic bags

• Visioneering will rank the world’s Grand Challenges and yield ideas for breakthroughs that will accelerate a positive future for the Earth and its peoples

Date Category Grand Challenge Sumbitted by Age Votes World Wide

Ranking

HealthBionic legs for the victims of unexploded land mines & ordinance4-24

KDP843Pakistan

16 26,850 19

EnergyVillage utility system to transform human waste into energy & water5-12

TAV163USA

13 10.303 62

NutritionNew method of binding micronutrients to staple foods that can survive storage4-30

SRJ961India

17 9,115 68

EnvironmentOcean degradable, biodegradable & envirorn-mentally safe plastic bottle

6-1

WAY927Mexico 12 16,317 46

HealthAutonomous robotic home helper to aid the elderly5-16

HCZ385Germany 15 5,729 84

EnergySustainable apparel that does not require laundering5-22

CDG633Japan

13 8,922 71

SpaceMethod of altering of path of asteroids on a collision course with Earth4-26

RTC522UK

14 1,045 113

EducationReduce girls illiteracy or primary school dropout rate5-18

BDT641Kenya

14 12.594 51

Visioneering Results

X P

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Prizes (Awards)

• Scholarships• Cash• Trophies• Certificates• Inspirational trips (eg vist UN and meet with dignitaries)• Empowering experiences (eg MIT Media Lab workshop)• Attend X PRIZE launch or award ceremony• Attend X PRIZE• Meet X PRIZE winning innovators• Participate in X PRIZE annual Visioneering• Winning prize concept put into formal XP prize

development• Lunch/meetings with luminaries (Will Smith, Jim

Cameron)

• The Prize Competition phase will be announced at Live Visioneering Awards on 6/3

• Ideally, will be related to winning ideas generated by teens during Visioneering phase

• Competition will commence at the start of the 2013 school year, culminating with home video release

The X PRIZE Teen Challenge: Prize Competitions

Global Participation

Entry # Category Competition Entry Entrant Country Votes World Wide

Ranking

Food Safety

Food package labels

change color when the

contents are no longer

safe to consume27

Oliver Taylor(Age 13)

USA 20,840 30

EnvironmentUtilizing microorganisms to

degrade plastic resin-

based packaging94

Daniel Burd(Age 16)

CAN 5,223 73

HealthFlexible cardiovascular

stent that grows with

the pediatric patient

136

Alisia Garcia(Age 14)

MEX 4,385 79

EnvironmentThe utilization of

marine waves using

surface buoys to

generate electricity214

Sergei Obruchkov

(Age 15)ISR 11,329 57

Energy

Apparel that generates

electricity while it is worn.

Generates enough

electricity to power small

electronic devices.351

Barbara Davis(Age 17)

USA 2.617 95

Prize Competition Results

X P

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Distribution

• Strategic Partners• Science Centers• Curriculum • Web Events• Broadcast & Cable Television• Publications• Online• Social Networks

The Road MapTuesday 3/26

Seed Buzz, curriculum & tools,

apps, website

Tuesday 4/23

Runway to Launch

(soft launch)

Visioneering Phase Launches & teens

begin brainstorming

After Earth Day Live Launch(1 hour)

Voting on Prize Competition ideas, awards presented,

teeing up the Competition Phase

Live Visioneering

Awards(multi-hour)

Tuesday 6/3 Friday 6/7 Monday 9/3

Launch 6 week

Competition Phase

CompetitionLaunch

Announce and award winners of

Competition

Live Competition

Award

Monday 10/15 Tuesday 10/22

Home Video

Tuesday 3/26

MonthlyActivities

Four Weeks Seven Weeks Thirteen Weeks Seven Weeks

TheatricalRelease

March April June July SeptMay AugJune August SeptemberAprilMarchMarch April June July SeptMay AugJune

March April June July SeptMay AugJuneMay June JuneMarch April June July SeptMay AugJune JulyMarch April June July SeptMay AugJune

The TimelineLIVE EVENT

RUNWAYAFTER EARTH

DAY LAUNCH

LIVE EVENT

VISIONEERING AWARDS

ACTIVITIES COMPETITION AWARDS

LIVE EVENT

From Runway to AFTER EARTH DAY LaunchLIVE EVENT

RUNWAY

LIVE EVENT

We will create a 4-week-long engagement funnel in order to build interest in the event among a global audience, build AFTER EARTH and X PRIZE brand awareness, and generate anticipation for the launch event.

• Dedicated Website

• Recruit Partners

• Media Partnerships

• Teaser Content

AFTER EARTH

DAY LAUNCH

VISIONEERING AWARDS

ACTIVITIES COMPETITION AWARDS

LIVE EVENT

From AFTER EARTH DAY to Visioneering AwardsLIVE EVENT

RUNWAYAFTER EARTH

DAY LAUNCH

LIVE EVENT

VISIONEERING AWARDS

ACTIVITIES COMPETITION AWARDS

• One hour live streamed announcement

• Challenge Area Submissions

• Voting & Ranking Submissions

Visioneering phase will kick off with a live opening event on AFTER EARTH DAY and the competition will commence over a period of seven weeks.

LIVE EVENT

Visioneering Awards to Competition LaunchLIVE EVENT

RUNWAYAFTER EARTH

DAY LAUNCH

LIVE EVENT

VISIONEERING AWARDS

ACTIVITIES COMPETITION AWARDS

• AFTER EARTH in Reverse

• Visiongaming

• Jib Jab

• Scavenger Hunt

• Carbon Neutral Tour

• Take Back Tour

• Environmental Sponsor Discounts/Giveaways

Visioneering Awards: Once the AFTER EARTH challenge areas are identified & ranked via public voting, teens will present the top X PRIZE ideas via a live awards event. Ideally, the event will include the winners as well as celebrities and known luminaries in innovation and covered by major networks and news outlets

Activities: Provide a series of experiences, events and mini-contests to keep kids engaged over the next thirteen weeks

LIVE EVENT

Prize Competition Launch to Prize AwardsLIVE EVENT LIVE EVENT

AWARDS

• Active Competition

• Chart Progress

• Competition Tool Kit

• Build Rooting Interest

• Leverage AFTER EARTH Home Entertainment Marketing

On September 3rd, the Competition phase will launch, where the winning X PRIZE idea from the Visioneering phase will move into competition between teams over an 6 week period.

ACTIVITIESVISIONEERING AWARDS

AFTER EARTH

DAY LAUNCH

RUNWAY COMPETITION

LIVE EVENT

Prize Awards and BeyondLIVE EVENT LIVE EVENT

Ideas for Engagement Tools and Media include:

• Ongoing Media

• Long-form Content

• History and Landscape of Incentive Prizes & Crowdsourcing

• Computer Generated Video Submission

• Inspirational Clips

The Competition phase will conclude with a multi-hour, celebrity-filled, live event where teens will present their ideas alongside the likes of Will Smith and other luminaries, voting will be tallied, winners announced and prizes awarded and This process will help grow and inspire a global Kids AFTER EARTH / X PRIZE community

RUNWAYAFTER EARTH

DAY LAUNCH

VISIONEERING AWARDS

ACTIVITIES COMPETITION AWARDS

LIVE EVENT

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360º Content & Media

TEEN CHALLENGEAFTER EARTHpresented by

X PRIZECable Series Network Special News Segments Twitter PrintTwitter

Online Online Online Facebook YouTube Google+ Live EventsPinterest

AWARDSCOMPETITIONACTIVITIESVISIONEERING AWARDS

AE DAY LAUNCH

Media

• Films that promote AFTER EARTH & X PRIZE mission and competitions

• Promotional videos focusing on the role of Visioneering in solving Grand Challenges with X PRIZEs & promoting the upcoming Kids Visioneering Launch Event

• Teaser content released to media partners, such as a short film of an expert talking about global warming from atop a glacier and how an X PRIZE might help stem global climatic catastrophe

• Engagement campaigns leveraging social media, such as Facebook and Twitter contests encouraging kids/schools/science centers to sign up

RUNWAY

45

AWARDSCOMPETITIONACTIVITIESVISIONEERING AWARDS

RUNWAY

Media

• A live, multicast event prior to the theatrical release announcing X PRIZE Teen Challenge

• Film segments depicting Grand Challenges, possible X PRIZEs, luminaries exploring their passion areas, the history of incentivized prizes, and the success of past X PRIZEs

• Films explaining the event and participation guidelines, as well as the attributes of an X PRIZE and how to present X PRIZE ideas, which will be available via on-demand streaming

• Discussions with and profiles of thought leaders regarding Grand Challenges and potential X PRIZEs

AE DAY LAUNCH

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AWARDSCOMPETITIONACTIVITIESAE DAY LAUNCHRUNWAY

Media

• A live, multicast awards for best ideas featuring celebrities and luminaries

• User-generated videos from Visioneering

• Kid Celebrity Panel discussions relevant to aspects of Visioneering

• Multicast relevant third- party content (ex. Aspire Awards)

• Remote feeds profiling kids, a participating village or community

• Discussions with and profiles of kids submitting popular and intriguing ideas

VISIONEERING AWARDS

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AWARDSCOMPETITIONVISIONEERING AWARDS

AE DAY LAUNCHRUNWAY

Media

• Retention activities launch to keep kids engaged between the Visioneering Awards and the Competition launch

• AFTER EARTH in REVERSE provides kids with suite of tools to mash-up and create trailers that prevent AE from happening

• VisionGaming is a series of casual games based on different ‘save the Earth’ themes from the film

• Jib Jab: Series of humorous ‘Starring You’ experiences that kids can share, based on film themes

• Other: See page 12 for Carbon Neutral Tour, Take Back Tour, Enviro Sponsors

ACTIVITIES

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AWARDSACTIVITIESVISIONEERING AWARDS

AE DAY LAUNCHRUNWAY

Media

• Competition launch driving forward the winning idea(s) that came out of the Visioneering phase

• Showcase competing teams through video and imagery

• Information on how to follow, engage, join, root and experience the 8 week event globally

COMPETITION

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AE DAY LAUNCH

VISIONEERING AWARDS

ACTIVITIES COMPETITIONRUNWAY

Media

• A live, multicast event featuring kids presenting their competition results

• Short films of finalists in competition

• Presentation of awards and prizes by celebrities, and luminaries

• Beyond: Social games and activities geared towards continued engagement with the audience

• Beyond: Short AE related films and X PRIZE content, released periodically to update audience on developments resulting from the X PRIZE Teen Challenge Visioneering 2013

• Beyond: Surveys and tools to generate feedback and interaction with audience

AWARDS

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Summary

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Calibrating the Opportunity• Complimentary brand trajectories?• On target content?• Optimal promotional value?• Builds audience & community?• Serves AE franchise and extensions?• Synergistic time frame?• Best use of resources?• Ability to deliver? (quality, time)• Good, reliable partner?• In success, repeatable & scalable?

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A Breakthrough Partnership

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