pitch deck-mini
TRANSCRIPT
Collecting and analyzing suggestions in
a shop or event has never been easier
-How do people rate the service ?-Which cake or coffee do they like most ?- Is the shop hygienic enough in customer perspective ?
- What service do people like the most?- Do they feel they wait too long just to pay a bill ?- Which package are they most interested in ?
- Do attendants find this event helpful ?- How do they think about the speakers ?- Which subject most attract the audiences ?- What improvement is needed for the next event ?
Traditional way of collecting suggestions
• How to know what people think about my services when they visit my shop or store ?
- Ask them directly
- Suggestion card, comment card, survey or anything you will call it.
• I am holding an event, How can I get the attendants’ feedbacks so that I can improve it when I hold next time ?
- hand out suggestion cards and pens, possible but painful.
- Let’s face it, there is no easy way that can solve this problem.
Not good
Real world (1)
Better Better, but it can be even better…
Real world (2)
Define the Problems
• Since only few people will use the suggestion card, result in waste of paper, bad ROI for shop owner or event host.
• Doing analysis on the collected data is not easy, laboring job.
• People are too lazy or feel awkward to fill a suggestion card in paper form.
• People usually have mobile phones at hands, use this at our advantage.
Business Customer
Solution (visualized)
Scan
E-suggestion cardIn shop or event
People
Suggestmobsystem
Shop owner, event host
1) CreateE-Suggestion card
3) Analysis on collected data
2) Generate printoutcontaining QR code
Fill the suggestion card and send
1. Create an e-suggestion card
2. Generate and print out QR code
Let customers make suggestions
3. Analyze the collected data
Advantage
• Print out once, use forever- Reduce large amount of paper, help the earth.
• Collect suggestions much easier.- Automatically not manually
• Analyze like analyst- Roll up, drill down, slice and dice your data- Ex. Compare satisfaction of customers this month compared to last
month- Ex. See which age like which food- Ex. See the difference between man and women using the service
• Better understand customers and make a better decision to improve their business
• Lead generation- Collect email, phone number
Our business model- Monthly subscription based on SME size
FREE(very small SME)
1 survey, 10 questions, 100 responses, limited features
1,000B/mo(SME, food store)
3 surveys, unlimited questions and features, 3000 responses
4,000B/Mo(Store chains)
5 surveys, unlimited questions, responses and features
- Pay per event based on event size
FREE(small event)
1 survey, 10 questions, 100 responses, limited features
500B(Event, Seminar)
3 surveys, unlimited features and questions, 3000 responses
2,500B(large event, Expo)
3 surveys, unlimited questions, responses and features
Pro
Pro
Basic
Basic Premium
Premium
Local market(Thailand)
-Our early revenue before we go worldwide
-Our break even point is 130 subscribers and 100 events / month
100,000++ shops
The fact The expectation
If SME 0.5% (=500 SMEs) use our service= 500 subscribers X
1,000 (pro plan)
= 500,000B
10000++ events/mo
If Event 1% (=100 events)use our service= 100 user X 500 (pro plan)
= 50,000B
The profit/month
Revenue 550,000BCost - 180,000B
Profit 370,000B
**The statistics is inferred from DBD database
Global market- Our final destination
- The market is huge with $2 Billion in yearly revenue
- Revenue: $300M- Users : 9 Million+
**The statistics is from
- Revenue: $10-20M- Users : 2 Million+
- Revenue: ???- Users : ???
- Revenue: $3M- Users : 150,000+
Competition
Online response acquisition (email, web form)
High complexity (wide range of onlineSurvey types)
Low complexity (focus only on mobile survey)
Offline response acquisition(people visit the real store, event)
Our market is different so we don’t compete directly
with the big boys.
Unfair advantage
- We are the first mover, leading in this market.
- Able to build larger partner networks
- Get to know the users sooner
Our lean team
Woraphol JanekittanpaiboonEntrepreneur, founder of www.freelancific.com, senior software engineer at Vervata and e-Synergy (Thailand) Co., Ltd
Role: business and lead software developer
Phone: 081-5429077 Email: [email protected]
Pimpar khwan-onAssistant manager in software development department at e-Synergy (Thailand) Co., Ltd
Role: designer and software developer
Phone: 089-9766977 Email: [email protected]
Define the Problems
• Since only few people will use the suggestion card, result in waste of paper, bad ROI for shop owner or event host.
• Doing analysis on the collected data is not easy, laboring job.
• Survey software does exist but not suitable for SMEs that only need suggestion card function. They are usually complex or focus only on online platform like email or web form
• People are too lazy or feel awkward to fill a suggestion card in paper form.
• People usually have mobile phones at hands, use this at our advantage.
Business Customer