Su Misura Made in Italy

The Problem

Fashion e-commerce, or prêt-à-porter

Competitors

The solution

We sell a dream:

• Tailor made menswear with customizable options

• A wider range of products

• Quality / Design / Style

What else

Brand Bottega12

Customer service

Free shipping and free returns

No warehouse

Social

Market

Fashion e-commerce in 2012: 120 billions euro

Tailor made niche: 5 billions euro

Market

Phase 1

• EU shipping

• Focus Markets: UK, Italy, Germany, France

• How: affiliate marketing, partnerships,

social media (Facebook, Linkedin)

Phase 2

• Worldwide shipping

Numbers

A prediction of revenue of the first year of activity (amounts in euro, returns 10% of the sold products)

target: 15 sales per day

N. Orders/Day 5 10 15 20 30

N. Orders/Year 1825 3650 5475 7300 10950

Total Turnover 547.500 1.095.000 1.642.500 2.190.000 3.285.000

% Bottega12 273.750 547.500 821.250 1.095.000 1.642.500

Returns’ Value

(B12’s share) 27.375 54.750 82.125 109.500 164.250

B12’s Turnover 246.375 492.750 739.125 985.500 1.478.250

Investment

Seeding capital request for the first 365 days

Cost Item Amount (€)

Team 80.000

Marketing and Adv. 140.000

Computer Graphics for 3D rendering 5.000

Legal and Adm. Consultancies 5.000

Photo studio 5.000

Packaging and labels 10.000

Translations 5.000

TOTAL 250.000

The team

We are 4 guys, all living

in Venice area, Italy

Ani Sinanaj Eni Sinanaj

Alessio

Patron

Michele

Prandina

We will release a Beta

with real products

within February 2013

Ani, Eni and Michele are

developers

Alessio manages the project and

selects the makers

Contacts

Request an invitation at: www.bottega12.com

Email: info@bottega12.com

Phone : +39 338 72 82 839

Skype: CallBottega12

Facebook.com/bottega12