pisa a tokyo

Entangling Science and

Humanities in Galileo’s town Humanities in Galileo’s town Why invest in Pisa to accelerate your ideas

Maria Luisa ChiofaloDeputy mayor, Municipality of Pisa

Educational and School Policies-Science education-Technologies for education

Based on three dossiers committed by Pisa Municipal ity to University of Pisa and to Scuola Superiore Sant’Ann a

P I S A gross figuresgross figures

Marketing territoriale

P I S A gross figures� 90.000 Residents

� 200.000 Habitants in metropolitan area (6 Municipalities)

� 3 of 5 Universities in Tuscany with high ranking positions :

- University of Pisa

- Scuola Normale Superiore Introduzione- Scuola Normale Superiore

- Scuola Superiore Sant’Anna

4


… and more22 Research (public + 1 private) campus/centers in ICTs and

Life Sciences, Management (not exhaustive list!):

CNR (National Res. Council largest area in Italy and its IFC & IIT)

INFNuclear, INGeoPhysics V, EGO-VIRGO (gravitational waves)

Foundation Stella Maris+ Imago7 facility (neurosciences&disabilities for kids)

University Hospital «Santa Chiara and its EndoCAS+Tec h-Care (res. oriented)

Foundation Monasterio (life sciences)

IntroduzioneAmbiSEN (environment &endocrinology)

PERCRO @ Sant’Anna (virtual reality)

NEST @ SNS (ICT)

Centro Piaggio (ICT and factory robotics)

CRIM (Micro and Nano engeneering)

CRIBE and ENEL (energy)

Centro Avanzi (agronomy)

CISSC (complex systems)

In SAT and M&I (management and innovation)

5


… and more

� 55.000 University students

� 20.000 Workers in knowledge sectors

� 5.000 Researchers in public institutions

� 500 ICT small -to-medium size enterprisesIntroduzione

� 500 ICT small -to-medium size enterprises

� 3.2% GDP invested in R&D (3 times the Italian average)

� 6°Ranking in Italy for Startups

� 10.000.000 Tourists each year

� 4.000.000 Passengers @airport Galilei each year

� 18.000.000 Passengers @railway-station each year

� 344 Boat slots in the newly built touristic harbour

6

Marketing territorialeA small AND LARGEIntroduzione

7

artistic and historical Town

with knowledge-based economy

a hub for basic and applied science

P I S A is

Highly reachable

Examples:

- in less than 5h by flight from all over Europe

- in less than 5h from - in less than 5h from area ranging withinMilan to Naples

Highly internet connected

Examples:

- Quite extended UnipiGARR/Serra+RTRToptical fiber network

- 80 WiFi access points

+ Internalnavigation

systemconnecting Pisa with Livorno port

History and Culture

History and Culture

• Piazza dei Miracoliand Leaning Tower

• Lungarni• Piazza dei Cavalieri• Ancient walls• Historical buildings• Historical buildings• Second most ancient botanic garden in Italy• Museal university system• Musei San Matteo, Lanfranchi, Palazzo Reale• Palazzo Blu • Museo of ancient roman ships• Domus Galileiana• Domus Mazziniana

• Walking in nature • Museum itineraries • Historic buildings tour• Food tour• A sports day• A sports day• Special Events :

In te rne t Fes t i va l , Pa lazzo B lu exh ib i t i ons ,P isaBook Fes t i va l , Green C i t y, Foodand Wine ,………

A few Quality of Life in National Rankings

1st Smart City (2014)

8th In health Services and Environment

10th In Libraries, Fast Connections, no profit volunteer s

One of few Italian towns with 50% of 0-3 yo. babies @ nurseries(Italian average 12%, Tuscany 32%) and 95% 3-6 yo. Kids@preschool

99th Theft and offences

The sectors with advanced specializationsthat can attract more investments.

Pisa as a UNIVERSITY TOWN: a centuries-old university system and an intensive and internationally recognized advanced research activity

Pisa as a CITY OF SCIENCE: famous research centers such as CNR (National Research Council) and INFN (National Nuclear Physics Institute) etc. are located here and are involved in frontier technologies

Pisa as a CITY OF KNOWLEDGE AND INNOVATION : high technoloy firms, incubators, scientific parks and technological poles spread all over the area

THE SCIENTIFIC SPIRIT THE SCIENTIFIC SPIRIT OF THE CITY

General analysis on Mathematics, Physics, Chemistry and experimental sciences

THE SCIENTIFIC SPIRIT OF THE CITY

The highly specialized courses of studies in Mathematics, Physics and Chemistry have always been a distinctive feature of Pisa’s university system

Pisa is Galileo Galilei ’s home town. He is the father of the experimental science method and was born 450 years ago in 1564 experimental science method and was born 450 years ago in 1564 in Pisa, where he studied

Pisa as cradle of science was strengthened in 1810 when Scuola Normale Superiore was founded by a Napoleonic decree, with a unique concentration of scientists, writers, politicians, econimists and personalities which have made the story of Italy

In 1839: the first national conference of Italian scientists too k place in Pisa , promoted by Charles Lucien Bonaparte, zoologist and nephew of Napoleon Bonaparte and Leopold II, the Grand Duke of Tuscany

Celebrities (some) : Ulisse Dini and Leonida Tonelli (Mathematics) and Nobel prize winners for physics, Enrico Fermi (1938) and Carlo Rubbia (1984).


prize winners for physics, Enrico Fermi (1938) and Carlo Rubbia (1984).

Higgs boson : experiments conducted at CERN (Geneva) by several researchers from Pisa in 2013: the Nobel Prize was given to Francois Englert and Peter Higgs for their theories with a particular mention to the ATLAS and CMS experiments to which had contributed Guido Tonelli, professor of the University of Pisa

The University of Pisa offers:- 4 three-year degree programs (Chemistry, Industrial and Environmental

Chemistry, Physics and Mathematics)- 5 Master’s degree programs (Chemistry, Industrial Chemistry, Phisycs ,

exploratory and applied Geophysics)- 2 second level master programs (industrial hygiene, safety and prevention

and diagnostic techniques and materials for the art conservation sectors)


and diagnostic techniques and materials for the art conservation sectors) - 3 Ph.D. degree programs (chemicals and materials sciences, physics,

mathematics)

In the frontier of Physics:- Nanotechnologies research @ University of Pisa (Department of Physics, Department of Chemistry and Industrial Chemistry) and Scuola Normale Superiore (Nest Laboratory) - Optoelectronics and photonics research @ University of Pisa , CNR(Multidimensional Optical Microscopy Laboratory; Intense Laser Beams Laboratory), Scuola Superiore Sant'Anna (Istituto TECIP)


Istituto Nazionale di Fisica Nucleare (INFN) : In close connection to the Department of Physics of Pisa University, INFN’s research is focused on subnuclear, nuclear and astroparticle physics

NEST Lab : located in Pisa (Scuola Normale Superiore), it is an interdisciplinary research and teaching center on nanoscience

VIRGO project : started in 1994 as a collaboration between Pisa University, INFN and Centre National de la Recherche Scientifique within the European Gravitational Observatory (EGO) site. It is a large interferometric revelator aimed to detect the conveyance of gravitational waves


IRCphoNET Lab (SSSUP): competence center founded in 2011 by TECIP department of Scuola Sant’Anna and by National Lab of Photonic Networks of Consorzio Nazionale Interuniversitario per le Telecomunicazioni (CNIT). The lab is active in design and development of innovative systems using optic fibers and laser in atmosphere

Centro di ricerca Interuniversitario in Biomasse da Energia (CRIBE) : started as a collaboration between Pisa University and Scuola Superiore Sant’Anna, it focuses on applied research on agroforestry biomass sustainable production, on biomass transformation in electric and thermal energy, on biomass production and biofuel adoption

ENEL research center : founded in the ‘70s in Pisa, it focuses its research on traditional combustion related problems, on the economic and environmental efficiency of plants

THE “ICT AND SMART” SPIRIT OF THE CITYTHE “ICT AND SMART” SPIRIT OF THE CITYThe evolution in computer science

and electronic sector

THE “ICT AND SMART SPIRIT” OF THE CITY

1961: Calcolatrice elettronica pisana (CEP) was born as the first calculator in Italy, created by a research group coordinated by M. Conversi and A. Faedo.CSCE (Centro Studi Calcolatrici Elettroniche) is founded inside CNR. Later the center was named IEI (Istituto per l’Elaborazione dell’Informazione)

1965: Faedo opens the CNUCE (Centro nazionale universitario di calcolo elettronico) in Pisa University, sponsored by IBM

1986: CNUCE establishes the first Internet connection between Italy and U.S.A.. It is currently named IIT (Istituto di Informatica e Telematica)

The first italian degree course in Computer Science is started in Pisa by Faedo


- TeCIP: the Institute for Communication, Information and Perception Technologies of SSSA conducts research activities and training related to information technology, communication and perception

- Departments of Informatics and Information Engineer ing of UniPI :

Some "places" of Information science in Pisa:

- Departments of Informatics and Information Engineer ing of UniPI : several areas of research including creation of multimedia platforms, analysis and management of networks, software engineering, computational intelligence, ecc.

- 2 Master courses :• Smart Solutions Smart Communities (SSSC) of SSSA

and Telecom• Smart Cities of University of Pisa and CNR’s IIT



- Polo Tecnologico di Navacchio : it houses several information science and high-tech firms and one incubator to create new firms

- Talent Garden in Montacchiello : an initiative that is a part of a national network of co-working space, promoted by private stakeholders (Kiko, SuperA3Design, Forti Holding, M31 Spa), to create synergies between like-minded and talented people working in high-tech


Internet Festival: the annual meeting for Internet experts, users and firms as well as the users of new communication technologies took place in October 2014 to seal PISA as a Smart City

CNR’s Research Area : 13 institutions, 1,100 people, including researchers, technicians and administrative


Big Data , Cyber Security , the Internet of the future, Smart Cities and Communities are some of the topics that are studied in the CNR’s Research Areain three institutes:- Information Science and Technologies Institute (ISTI)- Telematics and Informatics Institute (IIT)- Computational Linguistics Institute (ILC)

including researchers, technicians and administrative staff, 10 patents and more than 1,000 international scientific journals only in the last year of activity

THE “TECHNOLOGICAL THE “TECHNOLOGICAL FRONTIER SPIRIT”

OF THE CITYA recent history of its robotics sector

‘60s: industrial robotics develops in Pisa. It aims at realizing a robot able to perform tasks in manufacturing produc tions

THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY

‘90s: robotic of service development. It is robotics at the service of the human being such as humanoid robots. Those robots combine advanced locomotion skills with cognitive processes, similar to human ones, in an anthropomorphic shape. They represent an important platform for studying humans and neurosciences

- Centro E. Piaggio , placed in the Building of Engineering

- Institute of Bio-Robotics of the Scuola Superiore Sant’Anna, located in Pontedera, in the Polo Sant’Anna Valdera, it is engaged in humanoid robotics, bio-inspired robotics, robotics for assistance, rehab and surgery

3 University Institutes: THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY

- Centro E. Piaggio , placed in the Building of Engineering Faculty in Pisa, it operates in the fields of Robotics (mobile robots, human/machines interfaces, etc.) and bio-Engineering (senses and artificial muscles, tissue engineering, etc.)

- PERCeptive RObotics (PERCRO) : the Laboratory belongs to TeCIP (Scuola Superiore Sant’Anna). It realized the first ‘’esoskeleton for strength amplification servant’’ made in Italy and that can be considered the most complex wearable robotic system in the world

One more sector that is strongly growing is Robotic s Surgery:

- Multidisciplinary Center of Robotic Surgery: research center in the University Hospital Authority of Pisa. Here they use the Da Vinci SDSi , one of the most important and used surgery robot actually

THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY

most important and used surgery robot actually available

- Polo Sant’Anna Valdera : scientific park where robotics in endoscopy is conducted. Capsules have been developed which work as a sort of micro-robot. This robot is used in the exploration of human body and the acquisition of useful information, such as in the colonoscopy field

‘’THE SPIRIT OF WELLNESS AND ‘’THE SPIRIT OF WELLNESS AND HEALTH’’

The Life Science Sector in the area of Pisa

"THE SPIRIT OF WELLNESS AND HEALTH"

The healthcare sector in Pisa is important both at national and international level . In particular, it has avant-gard specializations in fields such as endocrinology , cardiac transplants , cardiac surgery , psychiatry , etc. These are important factors which attract many patients from Tuscany (78%) and from the rest of Italy (22%)

Santa Chiara hospital : founded in the 13th century, 30 wards with 430 staffed beds (in the course of moving wards with 430 staffed beds (in the course of moving towards the new Cisanello hospital)

Cisanello hospital : 70 wards with 900 staffed beds

Pisa in 2013 ranked first in "Health" in La Sapienza University (Rome) ranking for the newspaper Italia Oggi Sette

Institute of Clinical Physiology located in the CNR Research Area: established in 1968, excellence center for cardiology and biomedical research in Italy

Gabriele Monasterio Tuscany Foundation : Set up by an agreement between CNR and the Region of


Set up by an agreement between CNR and the Region of Tuscany, it is a public agency of Tuscany’s Regional Health Service and it operates in cardiovascular and pneumology fields

Stella Maris Foundation : it is specialized in assisting and researching developmental deviations and adolescent and infant disabilities. It operates with the Univerity of Pisa, the university hospital and the Region of Tuscany

Pharmaceutical industry : started in the early 1900s in Pisa, when trade with Germany - leader in producing and exporting pharmaceuticals - ceased. This indirectly gave impetus to transform the (at that time) underdeveloped sector in Italy

There are four main pharmaceutical companies, born in the first half of 1900s:


Nutraceutics : founded in 2011, it emerges as a new multidisciplinary research field, representing one of the main research cornerstones of the Institute of Life Science at the SSSant’Anna and in 2013 the "Nutraceutics and Nutrition Center" was born in UniPisa as an cross-departmental center SunBlack: pomodoro nero

companies, born in the first half of 1900s: Baldacci Laboratory , Guidotti , Gentili Institute e Farmigea , located close to Pisa, San Piero a Grado and Ospedaletto

WHY

INVEST

IN PISA?

A GENERAL

OVERVIEW OF

PISA

ACCESSIBILITY

AND

INFRASTRUCTURE

BUSINESS

ATMOSPHERE

IN PISA?

HISTORY

AND

CULTURE

EDUTAINMENT

AND

QUALITY OF LIFE

SCIENTIFIC

ATMOSPHERE

High -Tech

Main Business AreasCompany Employees Average size

Lifesciences 15 484 32.3

Advanced mechanics

30 1484 49.5

Chemistry 24 368 15.3

Electronics and optics

14 107 7.6

High -TechEnergy and environment

16 486 30.4

ICT 126 1537 12.2

InnovationServices

14 134 9.6

Others 14 126 9.0

TOTAL 253 4726

Pharmaceutical Chemist

Main Companies in Pisa

Regulatory Pharma Net (RPN) srl

Laboratori Guidotti Spa

Laboratori Baldacci Spa

Farmigea Spa

Nautical

Abiogen Pharma Spa

Navicelli’s Area

15 companies

500 workers and employees

1000 Technical and outside workers

Turnover: € 160 million

Numbers of CompaniesPRODUCTION VALUE PISA’S COMPANIES

No data 35,076

Negative 46

Up to € 250,000 4,272

€ 250,000/500,000 1,129

€ 500,000/1mln 1,017

€ 1/2.5mln 925€ 1/2.5mln 925

€ 2.5/5mln 403

€ 5/10mln 218

€ 10/25mln 146

€ 25/50mln 45

€ over 50mln 22

TOTAL 43,299

Employment

61,7

64,5

63,9

64,8

66,5

64,2

62,262,4

63,8 63,8

62

63

64

65

66

67

61,7

59

60

61

62

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Employment rate in Pisa is stable

Unenployment

4

6

8

10

12

14

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

PISA 4,6 5,2 3,6 4,6 4,6 5,5 5,3 5,8 6,8 8,6

TOSCANA 5,2 5,3 4,8 4,3 5 5,8 6,1 6,5 7,8 8,7

ITALIA 8 7,7 6,8 6,1 6,7 7,8 8,4 8,4 10,7 12,2

0

2

Unemployment in Pisa is lower than inTuscany and in Ital y

800

1000

1200

1400

rental cost mq

Competitive costs

0

200

400

600

PISA FIRENZE ROMA MILANO

Pisa shows lower rental costs

Competitive costs

Italy’s productivity is higher than Europe average and EU -27

Competitive costs

Tuscany’s labour costs among the lowest in Western Europ e and Italy labour costs in Tuscany are lower than those of the 12 regions of Central and North Italy

Competitive costs

Italy’s labour costs for R&D are among the lowestin Western Europe

INVESINVES

TORTOR DEPO

SIT

CHARTE

R

CORPORATE

BOOKS BOOKS

AND

RECORDS

PAYMEN

T OF

GRANTS

ENTRY IN

THE

COMMERC

IAL

REGISTER

COMMUNICAT

ION AT THE

PROVINCIAL

EMPLOYMENT

How to make a business in Pisa?

How to make a business in Pisa?Investors can access the following telematics services forinformation about a new business procedures :

- “Business in a day.” It is a portal to facilitate communicat ionbetween business and public administration in Italy.www.impresainungiorno.gov.it

- “ ComUnica ,” Service. All the requirements for a new business can - “ ComUnica ,” Service. All the requirements for a new business can be fulfilled by applying to one pole electronically

www.registroimprese.it/comunica

- EUGO. All information tool about European labour market bycountry, region, sector of activity and procedures.

http://ec.europa.eu/internal_market/eu-go/index_it. htm#it

Tuscany Region has elaborated a complete guide with info abo ut todo business in Tuscany see http://www.investintuscany.co m/

The Institutions support investments via

• Promotion investments and location opportunities

• Offer services to investors on different aspects• Offer services to investors on different aspects

• Information and support to manage new activities

• Information on the incentives (R&D investments, pat ents registration fees, etc)

OUR NEW CHALLENGELA CITTADELLA GALILEIANA

A SCIENCE CENTER

A REPRESENTATION OF PISA BRAND

AS SCIENCE AND HUMANITIES ENTANGLING TOWN

AT THE HEART

OF THE HISTORICAL AND ARTISTIC ITINERARIES

TO THE LEANING TOWER

Cittadella Galileiana :a Science Center


- First Science Center in Italy- First Science Center in City’s Heart- Next to Lungarni (Arno river)- Embedded into the University System- On the way from the river to the Tower

Space


Space

Research&

Firm

Space

Edutainement&

Culture

Galileo’s

tale

Space

Research&

Firm

Galileo’s

talePre-incubation firms and companies


Space

Edutainement&

Culture

New museum exhibition 3D projection to explain Galileo’s Invention and Galileo and his Scientific Atmosphere

Caffe TechShop Tech Agorà of Science

Science Park main characters: history, science, R&D, culture and entertainment

Innovative business model

UniversityScientific Driving


Scientific Driving

Private operatorOperations

Management

Pisa Municipality

Owner and Coordination

1 2 3 Tickets 288.000 316.800 348.480 Firms Space 114.972 137.966 160.961 Edutainment&Culture 178.000 195.800 235.380 Total Revenue 580.972 650.566 744.821

Cittadella Galileiana Revenue (in €)

Cittadella Galileiana Costs (in €)


1 2 3 Operating 175.994 187.817 202.638 Maintenance 145.759 145.759 145.759 Marketing 60.000 44.000 38.720 Personnel 267.750 267.750 327.750 Total Costs 649.502 645.326 714.866

1 2 3 Total Revenue 580.972 650.566 744.821 Totale Costs 649.502 645.326 714.866 OPERATING RESULT 68.530- 5.241 29.954

Cittadella Galileiana Costs (in €)

Operating Result (in €)

Model of science center impact


Questacon - The National Science and Technology Cent re in Canberra, Australia in cooperation with APAC, ASTC, ECSITE, and Red-POP .

Science Center impact

U.S. National Research Council summarizes evidence that

“Learning is broader than schooling, and informal science environments and experiences play a crucial role," according to editor Philip Bell. "These experiences can kick-start and sustain long-term interests that involve sophisticated learning." The


can kick-start and sustain long-term interests that involve sophisticated learning." The study concluces, according to the NRC, that "learners can experience excitement and motivation to learn about phenomena in the natural and physical world. They can come to understand and use concepts and facts related to science. They can learn how scientists actually conduct their work using specialized tools and equipment. And they can develop an identity as someone who knows about, uses, and sometimes contributes to science."

CONCLUDING

So…. WHY INVEST IN PISA?So…. WHY INVEST IN PISA?

Answers Guido Tonelli, one of the leading

scientists in the discovery of Higgs boson

1 0 ( a t l e a s t ) R E A SONS T O I N V E S T I N P I S A

1. Scientific Atmosphere . Pisa’s research and training system ranked as one of the best at national level; it ranks very high at national and international level for the quality of its main research related outputs. This represents favorable humus for startups and innovative spin-offs and for International big companies

2. Research specialized on many subjects that are central the future economic development such as ICT, photonics, robotics, biomedicine, life science

3. vitality and originality of its public research s ystem in the field of technological transfer , shown also - but not only - by its high number of spin-off firms and patents

4. Business Atmosphere : Pisa offers a warm welcome to foreign investors with around 350 companies and support servicescompanies and support services

5. Competitive Costs lower than the Italian and European average for labour and for Rental Costs

6. Political promotion to new project: Cittadella Galileiana 7. Made in Pisa: world renowned for some production (leather, shoes, alabastro,food, etc)8. Strategic Platform : The infrastructural facilities of Pisa represents a potential for

competitive development of the territory to "fertilize" the historical-scientific humus of Pisa9. Variety of stakeholders that operate in the local innovation eco-system, which includes

research institutions, incubators, financial institutions, etc10. Edutainement and quality of life . Monuments and quality of life, with sea, mountain and

nature

Credits for this presentation

I. Knowledge and Innovation: Scientific, ICT, Robotics and Life Sciences Spirit

Professor Andrea Piccaluga , Dr. Alessandra Patrono , Dr. Claudia Daniele

(Institute of Management, Scuola Superiore Sant’Anna); Dr. Michela Lazzeroni(Institute of Management, Scuola Superiore Sant’Anna); Dr. Michela Lazzeroni(Dept. Civiltà e Forme del Sapere, University of Pisa)

II. Why invest in Pisa

Professor Giovanna Mariani , Dr. Jacopo Gamba(Dept. Of Economy and Management, University of Pisa)

THANK YOU THANK YOU

FOR YOUR

ATTENTION

pisa a tokyo

Documents

university of pisa

pisa municipality

scuola superiore santannap

ict small

university students

metropolitan area

ancient botanic garden

ternet fest iva