pipeline
DESCRIPTION
BrandJuice Overview of Pipeline, our innovation generator.TRANSCRIPT
PIPELINE
PIPELINEFill the innovation pipeline with short-term, long-term or disruptive business propositions, all designed to build on brand strengths and match target customer needs. We collaborate with our clients through a proven three-step innovation process.
WHAT YOU SAY: “My innovation pipeline needs an infusion of new ideas to drive growth and consumer loyalty.”
WHAT WE OFFER:
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OUR SERVICES
PIPELINE
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DELIVERS
Consumer insight summary and synthesis of insights into innovation platforms
Crowd-sourced marketing ideas from On-line Development Forum
Hundreds of raw ideas developed by professional creatives
Concepts refined and validated with consumers and stakeholders.
OUR SERVICES
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PROCESS HIGHLIGHTS
OUR SERVICES
Review of existing consumer insight research as well as R&D closet dive
Passport Day to explore parallel worlds
Creativity Collective® brainstorming session
BrandJuice creative team brings ideas to life
Option to develop ideas further through Battle Testing® process
PIPELINE
IMMERSE
CREATE
VALIDATE
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BENEFITS
Delivers actionable ideas, aligned with business realities
Concepts go through many evolutions to develop insight clarity and line potential
Infusion of fresh perspective on your business
Consumers are involved through the entire process, including co-creation
Based on a proven brainstorming process, 12-years in the making.
OUR SERVICES
PIPELINE
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PIPELINE SUCCESS STORIES
OUR SERVICES
BrandJuice has completed successful innovation assignments for the Dr Pepper, 7UP and Sunkist brands. We created the highest scoring and largest new product opportunity in company history.
Led client team through several repeat engagements and consumer co-creation processes (e.g., cooking parties). Created successful Johnsonville Deli Bites on store shelves today.
After completing extensive consumer research and creating a Value Equation we took our Creativity Collective® on the road to create new product ideas with our client and the WAL-MART team..
PIPELINE
www.brandjuice.com
IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you.
Jeff Scurlock
303-454-3260
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