pinterest & instragram for small business
DESCRIPTION
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.Visit www.teakwooddesign.com for more on Pinterest and small business!TRANSCRIPT
WHAT IS PINTEREST AND HOW DOES IT WORK?• Pinterest is a virtual pin board that helps you organize and share interesting things on the web.
• People “pin” images from other sites onto Pinterest where other people can “repin” those same images onto their boards
WHAT THE EXPERTS ARE SAYING:• 10 million unique visitors faster than any other independent website in HISTORY!
• Pinterest is now driving more referral to websites than YouTube, Google+, and LinkedIn combined.
WHAT THE EXPERTS ARE SAYING:
• Now driving more referral traffic than Twitter!
• More revenue per click than Facebook and Twitter.
• Over 9 million Facebook connected users.
WHY PINTEREST? WHY NOW?• The Old World vs The New World of Social Media.
• It is extremely viral. Over 80% of pins are repins, which means your exposure goes on autopilot.
• Do to it’s simple visual nature, people are clicking through to sites more.
• Get there first and be a leader in your industry.
MYTHS
• Pinterest is only for crafts and cooking.
• It’s for women only.
• Pinterest isn’t for Service based businesses.
NOT TRUE!XX
HOW TO USE PINTEREST FOR BUSINESS
• Adding the “Pin It’ Button
• Over 6,000 visits a day from Pinterest
• Next to product photographs
• Share pins on Facebook and Twitter
HOW TO USE PINTEREST FOR BUSINESS
www.Pinterest.com/Source/YourWebsite.com
SETUP YOUR ACCOUNT PROPERLY
• Connect your Pinterest account to your Facebook fan page, and your Twitter business page.
• Use your Business Name as First and Last Names to highlight brand.
• Upload Logo
• Complete the description
• Organize boards to tell your story
PIN & MAKE YOUR FIRST BOARD
PIN VIDEOS FROM YOUTUBE
• Create Value & Build Trust
• Lions Gate went from 200,000 to 400,000 view in 5 days.
• Product Usage Instructions & Ideas
EDIT WHERE YOUR PINS LINK
• Affiliate Marketing Anyone?
PIN YOUR OWN ORIGINAL CONTENT
• Link where you want:
– Blog Posts
– Opt In Pages
– Product Pages
USE KEYWORDS IN YOUR CAPTIONS
• SEO Backlinks
• Searchability
KEY TO PINTEREST MARKETING
• Take your information and make it visual!
INFOGRAPHICS
• Provide Value & Build a Relationship
TALL PINS
TUTORIALS
USEFUL INFORMATION
• How To’s -> Direct them to your post.
MAKE THE MOST OF YOUR CAPTIONS
• Add CTA’s
ADD PRICES
• Draws attention
• Get included in the “Gifts” section
ADD LINKS TO YOUR CAPTIONS
• Builds SEO
• Catches Eye when scrolling in feed
RESULTS & TESTIMONIALS
YOU NOW HAVE A BUNCH OF RESOURCES TO MAKE SUCCESS HAPPEN WITH YOUR FINGERS!
The Power of Pinning
WHAT IS INSTAGRAM?• Instagram is a free photo sharing application that allows users to take photos, apply filters, and share them across the web and/or on social media.
• Currently offers sharing to Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous.
HOW IT WORKS
Gives an even playing field to the Amateur photographer!
“IF A PICTURE IS WORTH A THOUSAND WORDS, 35 MILLION PEOPLE TAKING
PICTURES IS WORTH A BILLION DOLLARS?”
• Launched in Apple’s App Store in October 6, 2010• Purchased by Facebook in April 2012 for $1 billion• 50 million users and growing FAST• A new member signs up every two seconds!
“IF A PICTURE IS WORTH A THOUSAND WORDS, 35 MILLION PEOPLE TAKING
PICTURES IS WORTH A BILLION DOLLARS?”
• 1 billion photos have already been taken
• 58 photos being shared every second (5 million every
day)!
• Over 2500+ apps that access
Instagrams API
• Reached 100 million users in
½ the time it took Facebook and
Twitter and a ¼ as long as it took
100% Singapore
75% Japan
31% U.S.A
29% Australia
26% Canada
17% China
17% Spain
16% United Kingdom
REGIONAL INTEREST
HOW TO USE INSTAGRAM FOR BUSINESS
• Hosts contests that allow followers to interact with each other.
• Post behind the scenes photos to give a better sense of who
you and your brand are.
• Scan the “Popular Feed” and browse for current leaders in your
industry and connect with them.
HOW TO USE INSTAGRAM FOR BUSINESS• Post instagram images to your blog and pin them on
Pinterest to direct traffic back to your blog post.
• Share images on ALL social media platforms, but be
careful
not to bombard those sites with too many images at a
time –
“followers” may be turned off to spam like practices like
that.
THANK YOU