Exemples and Tips

FOR TOURISM

interest is a image-based social network.

Pinterest’s appeal is that it’s beautiful. Enter the lovely world of Pinterest, and all the troubles of the day-to-day life just seem to slip away in a wave of desires, magical places, dream homes and funny/cute pictures of chubby babies and furry dogs.

But more then a personal wish-list, Pinterest has a major marketing potential.

While surfing through impossible dream as a castle in the Loire Valley, a person can find other unknown wishes such as a dress or a gadget a just click (and a credit card number) away.

The same principle applies perfectly to the travel industry. That marvelous picture of the Eiffel Tower or the Central Park, might just be linked with the hotel for the next trip…

80% of all pins in Pinterest are REPINS – meaning that most people don’t upload pictures themselves, they browse through other accounts to get their pins. This means that a “successful” pin can reach a long way, since…

Pinterest Facts

… Pinterest has nearly 5.000.000,00 users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.

Many businesses have been successful with Pinterest, such as Sephora and Whole Foods, so why not a hotel?

Pinterest Facts

A Hotel can “fish” followers and repins by adapting to its customers:

- The romantic George V in Paris has a romantic approach, with boards on weddings and fine dining.

- The edgy Design Hotels have boards on architecture and modern product.

Let’s see some exemples!

Pinterest for Hotels

Travel Channel

Public Hotels Chicago

Hotel Tonight

Four Seasons Paris

Design Hotels

The May Fair Hotel

The PlazaHotel

1. Create great images. As with any other form of social media, you need valuable content.

2. Integrate your brand into your images. Think of your brand in terms of a 360-degree view. This means use your

firm’s colors and typeface. Show your company’s visual style. Go a step further to think about color and presentation

3. Check your rights to use the image.

4. Optimize your image to achieve your goals.

Associate great content with the image when people click. Offer information such as a tutorial or recipe.

5. Make your content easy to pin. Remember, if your audience has to think about pinning your images,

chances are it won’t happen. Include a “Pin It” button to remind readers.

5 ways to be Pinworthy

So don’t be afraid and

Good Luck!Taciana Medeiros