1.Topics Background What is Pinterest Stats and the Buzz Getting Started How to use it Wrap-up2

2. Background Development of Pinterest began in December 2009, andthe site launched in March 2010, used to be on an invitation only basis, but no more.3 3. PinterestCo-Founders Ben Silbermann and Evan Sharp:We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.4 4. What is it? Pinterest is a virtual pinboard that lets peopleshare anything and any topic on the web that they find interesting and beautiful e.g., pictures, quotes, recipes, etc. Conceptually similar to social bookmarking sites. Content is organized in Boards and organized in categories. Each piece of content is called a Pin 5 5. Examples of Pins6 6. What is it? People can like your pins and they can repinthem on their boards, comment on them and share on Facebook and Twitter. You can follow people and they can follow you. And they can just follow one of your boards if they choose.7 7. Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.8 8. In the news9 9. TechCrunch, 2012 10 10. 12 11. Mashable, 201213 12. What are people pinning?Mashable, March 201214 13. Pins by Method15 14. Getting Started16 15. #17 16. #18 17. #19 18. #20 19. 21 20. #22 21. #23 22. 24 23. #25 24. #26 25. #27 26. #28 27. #29 28. #30 29. #31 30. #32 31. #33 32. #34 33. #35 34. #36 35. #37 36. #38 37. #39 38. #40 39. #41 40. #42 41. #43 42. #44 43. #45 44. #46 45. #47 46. #48 47. #49 48. #50 49. #51 50. #52 51. Analytics for Business Page#53 52. Pins#54 53. Repins#55 54. #56 55. #57 56. Add Pinterest Icon to your websitehttp://pinterest.com/about/goodies/ 58 57. 59 58. 60 59. #61 60. #62 61. Engaging on Pinterest Build your brand out, share interesting and relevantcontent, create engagement Add products with prices to drive awareness Service businesses can create postings with infographics that contains useful information or a graphic with a quote Post videos (hosted on YouTube) Add links to your pins descriptions giving your business the benefit of your links carrying over with your pins when users re-pin them 63 62. Engaging with Pinterest Run competitions where the winner is the user who pinsthe best pictures or has the Pinterest board with the best collection of pins. Run offers - Pin images of offers, giveaways, discounts from your website and detail your offer in the description, or you can create images exclusively for Pinterest where everything about the offer is written on the image.64 63. Engaging with Pinterest So make sure you add at one or more shareable image toevery page of your website so your readers get to choose their favorite image to pin. Find the most shared images on Pinterest and get to know whos sharing them. You need to do this regularly to improve your own Pinterest marketing strategy.65 64. 66 65. 67 66. 68 67. 69 68. 70 69. 71 70. 72 71. 73 72. 74 73. http://woobox.com/pinterest75 74. #76 75. Monitor Your Google Analytics77 76. Thank You! Bridget Gibbons bridget@gibbonsdigital.com Gibbonsdigital.com @gibbonsdigital fb.com/gibbonsdigital