pinterest content marketing what it is & how to use it

Pinterest Content Pinterest Content MarketingMarketing

What It Is & How To Use ItWhat It Is & How To Use It

Brought to you byBrought to you byBill DavisBill Davis

Publisher, Publisher, Internet-Marketing-Internet-Marketing-Muscle.comMuscle.comPinMarketer.comPinMarketer.com

Some Facts About PinterestSome Facts About Pinterest

FACT: Fastest growing stand-alone social FACT: Fastest growing stand-alone social network in history (to 10MM users)network in history (to 10MM users)

FACT: Users, on average, spend almost 16 FACT: Users, on average, spend almost 16 minutes on the site at a time (compared to minutes on the site at a time (compared to Facebook users at 12 minutes)Facebook users at 12 minutes)

Pinterest Content Marketing PinMarketer.com

Some More Facts About PinterestSome More Facts About Pinterest

FACT: In the US, nearly 70 percent of users are FACT: In the US, nearly 70 percent of users are femalefemale

FACT: Male-Female ratio in UK is 50-50FACT: Male-Female ratio in UK is 50-50

I wonder why…I wonder why…


What Is Pinterest?What Is Pinterest?

It’s a “pinboard” (like a virtual cork board)It’s a “pinboard” (like a virtual cork board)

A combination of A combination of PPinboard + inboard + interestinterestinging

Hence, PinterestHence, Pinterest


What Is Pinterest? (continued)What Is Pinterest? (continued)

It’s a place where people “pin up” information It’s a place where people “pin up” information they find across the ‘netthey find across the ‘net

Picture-driven – no image, no pinning…(hold Picture-driven – no image, no pinning…(hold that thought)that thought)


Pinterest FeaturesPinterest Features

Pin all your stuff in one place, onlinePin all your stuff in one place, online

Create multiple “boards” for various topics Create multiple “boards” for various topics (e.g., “cooking,” “art,” “photography,” etc.)(e.g., “cooking,” “art,” “photography,” etc.)

Move boards around (drag and drop interface)Move boards around (drag and drop interface)


Pinterest Features (continued)Pinterest Features (continued)

You can follow the boards or the people that You can follow the boards or the people that create themcreate them

Easily re-pin content to your own boardsEasily re-pin content to your own boards


Pinterest Features (continued)Pinterest Features (continued)

Interact with other boards and peopleInteract with other boards and people

Easily share across other social media sites like Easily share across other social media sites like Facebook and TwitterFacebook and Twitter


Sign up!Sign up!

By invitation only—you must get an invitation:By invitation only—you must get an invitation:– Two ways:Two ways:

Go to pinterest.com and request oneGo to pinterest.com and request oneGet an invitation from a friend (email me: bill.davis@internet-Get an invitation from a friend (email me: [email protected])marketing-muscle.com)

– They are not hard to come by and take only a day or two They are not hard to come by and take only a day or two from Pinterest (my experience)from Pinterest (my experience)

You can login using Facebook or Twitter (so you have You can login using Facebook or Twitter (so you have to have an account there)to have an account there)


Set Up Your ProfileSet Up Your Profile

Completely fill in your profileCompletely fill in your profile– NotificationsNotifications– AboutAbout– WebsiteWebsite– Link to both Facebook & TwitterLink to both Facebook & Twitter– VisibilityVisibility

Pinterest Content Marketing PinMarketer.comPinMarketer.com

Create Some Boards!Create Some Boards!

Just start creating boardsJust start creating boards– Make some personalMake some personal– Make a few that are business-relatedMake a few that are business-related– Make one that is solely about your businessMake one that is solely about your business

Interact with other boards and pinners!Interact with other boards and pinners!– Like themLike them– Share themShare them– Follow themFollow them– Re-pin their pinsRe-pin their pins


Easy Content AggregationEasy Content Aggregationwith Pinterestwith Pinterest

Go to Go to GoodiesGoodies (http://pinterest.com/about/goodies/)(http://pinterest.com/about/goodies/)– Install the “Pin it” bookmarklet (works in any Install the “Pin it” bookmarklet (works in any

browser) – simply navigate to a page you want to browser) – simply navigate to a page you want to pin and click the bookmarkletpin and click the bookmarklet

Put a Pinterest button on your own sitePut a Pinterest button on your own site


Easy Content CurationEasy Content Curationwith Pinterestwith Pinterest

Super simple to establish your own areas of Super simple to establish your own areas of perceived expertiseperceived expertise

Become the “go-to” authority in your subject Become the “go-to” authority in your subject areaarea


Easy Content CurationEasy Content Curationwith Pinterest (continued)with Pinterest (continued)

Connect with industry leaders by sharing their Connect with industry leaders by sharing their content and interacting with themcontent and interacting with them– Often, they will reciprocate (this is HUGE for instant Often, they will reciprocate (this is HUGE for instant

credibility)credibility)

Provide outstanding value to your viewers (one-stop Provide outstanding value to your viewers (one-stop shop for everything they need)shop for everything they need)– You “have all the answers” (even if they’re not all yours)You “have all the answers” (even if they’re not all yours)


Easy Content SyndicationEasy Content Syndicationwith Pinterestwith Pinterest

Share your own contentShare your own content– Automate it!Automate it!– Or at least “systematize” itOr at least “systematize” it

Make it easy for others to share your contentMake it easy for others to share your content– Lots of great plugins for that (Digg Digg is one that Lots of great plugins for that (Digg Digg is one that

I like)I like)


Traffic!Traffic!

More referral traffic than LinkedIn, Google+, More referral traffic than LinkedIn, Google+, and YouTube—COMBINED!and YouTube—COMBINED!

Direct traffic back to your site (12 million Direct traffic back to your site (12 million active users and growing)active users and growing)

Direct traffic to a vendor’s site (affiliate Direct traffic to a vendor’s site (affiliate marketing—how cool is this?)marketing—how cool is this?)Pinterest Content Marketing PinMarketer.comPinMarketer.com

SEO BenefitsSEO Benefits

SEO BenefitsSEO Benefits– Quick indexingQuick indexing– Backlinks from a high-traffic authority siteBacklinks from a high-traffic authority site– PageRank 6 (domain)PageRank 6 (domain)– ““Do Follow” backlinksDo Follow” backlinks


But Wait, There’s More! But Wait, There’s More!

WordPress plugin: WordPress plugin: http://u-like.us/pinithttp://u-like.us/pinit

Others: Others: – PinterestPinterest RSS Widget RSS Widget ( (

http://wordpress.org/extend/plugins/pinterest-rss-widgethttp://wordpress.org/extend/plugins/pinterest-rss-widget//))– PinterestPinterest "Pin It" Button "Pin It" Button ( (http://http://

wordpress.org/extend/plugins/pinterestwordpress.org/extend/plugins/pinterest-pin-it-button/-pin-it-button/))

WordPress plugin: WordPress plugin: http://u-like.us/pinithttp://u-like.us/pinit

Others: Others: – PinterestPinterest RSS Widget RSS Widget ( (

http://wordpress.org/extend/plugins/pinterest-rss-widgethttp://wordpress.org/extend/plugins/pinterest-rss-widget//))– PinterestPinterest "Pin It" Button "Pin It" Button ( (http://http://

wordpress.org/extend/plugins/pinterestwordpress.org/extend/plugins/pinterest-pin-it-button/-pin-it-button/))


Last WordsLast Words

PinMarketer.comPinMarketer.com– A 10-video (and growing) collection of how-to A 10-video (and growing) collection of how-to

videosvideos– FreeFree membership membership– More advanced topics COMING SOON!!!More advanced topics COMING SOON!!!

SEOSEOTrafficTrafficMore on Affiliate MarketingMore on Affiliate MarketingViral strategiesViral strategies

http://http://PinMarketer.comPinMarketer.com


Last Words…No, Really…Last Words…No, Really…

Coaching AcademyCoaching Academy– 1x1x1: One hour of one on one coaching1x1x1: One hour of one on one coaching

Personalized for you (not cookie cutter)Personalized for you (not cookie cutter)Strategy, tactics, and tutelageStrategy, tactics, and tutelage

– At least 2 webinars per month (various marketing subjects)At least 2 webinars per month (various marketing subjects)

– $97 per month$97 per monthAdd hours for $97 each (Regular hourly rate is $150+)Add hours for $97 each (Regular hourly rate is $150+)

http://coaching-http://coaching-academy.usacademy.us


pinterest content marketing what it is & how to use it

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