pinstripe #recruitcamp nashville presentation
DESCRIPTION
Pinstripe #recruitcamp Nashville PresentationTRANSCRIPT
- 1. August 26, 2010 How Social Recruiting Supercharged the World's Premier Measurement Company
2.
- Introductions and background
- Partnership formation
- Identifying need to improve current social media efforts
- Process (methodology & strategy)
- Implementation & initial roll-out
- Lessons learned & enhancements
- Results
- Success stories
- Whats Next
Agenda 3. Introductions & Background Greg Summers Business Development Director D: (215) 462-2838 C: (215) 834-4642 Michelle Krier Director of Marketing & Social Media D: (262) 439-1443 C: (414) 617-3103 4. Partnership Formation The partnership launched in June 2009 5. State of Social Media June 2009 Sporadic tweeting No engagement 6. Process for Crafting theSocial Recruiting Strategy 7.
- Social Networking & Web 2.0
- Career Site Optimization
- Landing Pages & SEO
Agilents Social Recruiting Goals 8.
- Create the methodology
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- Who are we targeting?
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- What is our objective?
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- Whats our strategy?
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- What social media tools will we use?
Process For Creating the Strategy 9. Implementation &Initial Roll-Out 10.
- July 2009 launch
- Started with:
- Each site managed by different recruiter
- Created best practices on how many times to post per day, tools to use, etc.
Implementation & Initial Roll-Out 11. Implementation & Initial Roll-Out 12.
- Shorten URLs that are posted to track # of clicks and # of applications from job posts using the appropriate source code
- Also monitor # of retweets, @reply conversation threads (CoTweet) and mentions of Agilent website (backtweets.com)
Implementation & Initial Roll-Out 13. Implementation & Initial Roll-Out 14. Implementation & Initial Roll-Out 15.
- Other niche sites
Implementation & Initial Roll-Out 16.
- Added social media links to email signatures
- Added links to social media profile on Agilent careers
Implementation & Initial Roll-Out 17. Lessons Learned 18.
- Single source to manage all 3 profiles is more efficient and allows for better engagement
- Agilents community is passionate and engaged!
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- 462 fans on
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- 1,006 followers on
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- 703 members on
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- 2,171 members of our Talent Community
Lessons Learned 19. Results 20. Results Source Effectiveness: June 1, 2009 May 31, 2010 Source Jobseekers Candidates Hired Facebook 394 4 LinkedIn 987 15 Twitter 25 0 Social Media (general) 187 0 Viadeo.com 7 0 TOTAL 1600 19 21. Success Stories 22. Maryland Bio Breakfast 23. LinkedIn Job Posting Agilent Community to the Rescue! 24. Whats Next? 25. Questions?
- Connect with Pinstripe!
- www.pinstripetalent.com
- @PinstripeTalent @PinstripeJobs @Recruitalicious @PinstripeHC
- www.facebook.com/ pinstripetalent
- www.linkedin.com/groups?gid=1774239
- www.youtube.com/PinstripeTalent
- www.pinstripetalent.com/HRpreneuring
- www.pinstripetalent.com/RPOlosophy
- www.pinstripetalent.com/recruitalicious
26. Thank you. Visit us at www.pinstripetalent.com or call 877-797-3379