Pinning Down Creativity

What is it? Why? Competencies Measurement Enhancing

creativity

Creativity Defining creativity

Ideas that are new and useful New combinations of ideas Willingness to move beyond status quo

Innovation vs. creativity Creativity = the idea Innovation = putting into place Critical to select the best ideas (many more ideas generated

than can be used) Innovation essential to establish and maintain

competitive advantage New approaches Options for adaptation

Creativity Competencies Skill in analyzing issues or problems from different

points of view to identify alternative courses of action Skill in generating ideas and solutions in response to

business issues and problems Skill in making intuitive, inferential leaps in thinking

that are logically grounded Willingness to develop solutions or consider

proposals that challenge status quo assumptions or pro forma operations

Willingness to face challenges or problems with an open mind and sense of curiosity.

Source: J. S. Schippmann (1999). Strategic Job Modeling. Mahway, NJ: Lawrence Erlbaum. Page 249.

Finding and Measuring Creativity General personality scales

Openness to experience Risk propensity Initiative (to transform ideas into

reality) Specialized creativity scales Actual = Potential x Work

Setting

Enhancing Creativity Selection Culture Training Job design Management style and leadership Reward systems

Organizational Creativity

Individual CharacteristicsCognitive abilities/stylePersonalityIntrinsic motivationKnowledge

Group CharacteristicsNormsCohesivenessSizeDiversityRolesTaskProblem–solving approaches

Organizational CharacteristicsCultureResourcesRewardsStrategyStructureTechnology

CreativeBehavior

Creative SituationEnhancersConstraints