1. Kim Verbon
Peter Hofstede
@spilgamesSpil Games
@hofstedePeter Hofstede
@digimini Kim Verbon

2. Kim Verbon
Head of Game Design
Peter Hofstede
Creative Director
3. Huge untapped market
Many games
Its fun!
4. Session program
Introduction
Pink vs. Blue
Top tips and pitfalls
Question and answers
5. Introduction
A company overview
6. Targeted platforms for Teens, Girls and Family - free and easy
Global network of social gaming platforms
Games.co.uk
Agame.com
Spelletjes.nl
Gioco.it
Game.co.in
Jeux.fr
Juegos.com
Ourgames.ru
Jeu.fr
Ojogos.com.br
GirlsGoGames.com
Gry.pl
Games.co.id
130M Unique visitors per month
300 people in The Netherlands, China, Germany and the UK
Advertising and virtual items
7. Anonymous gaming portals
Social gaming platforms where users can create an identity
Teens and Girls love to
interact, share, collect and compete
8. Game developers
3rd party studios
Licensed games from independent developers
9. Single player games
10. Multiplayer games
11. Mobile browser games
12. Social Games
13. Production scale (internal and licensed)
+/- 500 people worked on published games
600+ games were developed the first half of the year
600Mpageviews per month
Teens and Girls have a huge appetite for new games!
Weve been trying to understand what they like for the last 4 years
14. Pink vs. Blue
Comparing some of our
best teens & girls games
15. Competition
Extreme
Big
38M UVs per month
Racing
2D & 3D
Sports
Action
War
Age: 10-15
16. 36M UVs per month
Animals
Dress-up
Cooking
Creative
Caring
Visual
Age: 8-12
17. Do you know them?
+/- 150 IP games a year
10 blockbusters
20% below expectations
18. Flakboy 2
Devilish Hairdresser
19. Abuse of Power
Without the normal consequences
20. We learn to control ourselves but the fascination remains
Tempted by the dark side?
21. Evil traps, extreme injuries
Classic cartoon comedy
Enter Flakboy
22. Strategic sandbox
23. Flakboy
Teens like creative sandboxes
Strategic freedom enables showoff
Extreme and unrealistic themes resonate with teens
24. Universal Fears
Spiders or Hairdressers
25. Fear
Control
26. Pretty Pictures
27. Craving Crazy
28. Super Simple Game Mechanic
29. Devilish Hairdresser
Girls also find it funny to be nasty, its not all about pink
Taking control of your fears
Simple game mechanic: young audience
30. K.O.
17 million game plays in 3 months
7 million game plays in 3 months
31. Shopaholic Hawaii
Arm Surgery 2
32. Shop
&
Show off
But: spend your money wise!
33. Identify & Dream
34. Important choices
Just own it
35. Game Design Playground
36. UGC
5+ million per game
20.000+ images a day
60+ fashion magazines each day!
Hardcore dress-up
10% owns it all!
$53.1 billion
Social & scarcity makes popular
Photo Bill Gates: Microsoft.com
37. Shopaholic Hawaii
New in dress-up: daily return reasons
Money management: important choices
Shopping! A real life activity!
38. Gross
But I just have to keep watching
39. Unexplored themes..?
Teens like to push themselves
Photo: Amsterdam Torture Museum
40. Surgery turned cool!
Where are the games?
Surgery is about healing
Photos: IMDB.com
41. Great, a crisis!
Caring can be a great mechanic for young audiences
42. Arm Surgery 2
Teens enjoy grossness
Very few surgery games
Helping out can make them feel in control and responsible
43. K.O.
14 million game plays in 3 months
13 million game plays in 3 months
44. Uphill Rush 3
Professor Purse
45. Extreme
Just works
46. Simulating a popular teen fantasy
How to standout from the crowd?
Photo: ESPN.com
47. 100 games!
Nothing really new, but a sum of small improvements
48. Its big
49. Better controls
Bigger jumps
Visual style
50. Uphill Rush
Big and extreme
Colorful and realistic beats abstract and stylized
Well executed clichs often beat geeky masterpieces. Teens see a lot of things for the first time.
51. Who are you?
Tell me more about me!
52. Pile of Junk
Magazine feature
Seriously, thats for the picture, right?
Let me introduce: Koosje
52
Photo: blogs.independent.ie
53. Daily crisis
Daily game
54. Vanity
Self reflection
Insight:
Women are their own favorite topic
Conversation starter insight:
The favorite conversation topic for women are their hopes and aspirations
55. 15 personalities
150 items
10 bags
Randomize!
Effort!
20 patterns
& 12 colors
56. Professor Purse
Inspired by real life: wardrobe crisis
Personality test: get to know yourself
Based on magazine feature, not a game
57. Total:
97M
Series Total:
500M
K.O.
64 million game plays in 3 months
27 million game plays in 3 months
58. Tips & Pitfalls
For teens & girls game design
59. Go hardcore
DONT
Texts
Trust your
intuition
Complex
Home
work
60. Clich
Love
DO
Big
or
Small
Inspiration is everywhere
KISS
The online market for girls and teens is still wide open!
61. Thanks!
Got a game and looking for a global Girls and Teens Audience?
Talk to us!
62. Q&A
63. Contact us
Peter Hofstede
Peter.Hofstede@spilgames.com
Kim Verbon
Kim.Verbon@spilgames.com
@spilgamesSpil Games
@hofstedePeter Hofstede
@digiminiKim Verbon
www.spilgames.com