pink elephant’s 11th new reality! brochure... · 2020-06-07 · in this insightful keynote ......

Compliance in the world

of IT is not a fad, it’s the

new reality!

Keynote & Featured Speakers

Moshe F. Rubinstein, Professor, UCLA

Ordinary People:

Extraordinary Achievements

Sherron Watkins, Former VP, Enron

Power Failure

Erik Guldentops - The “Father” Of COBIT ®

COBIT As The Emerging

IT Governance Framework

George Spalding, VP, Pink Elephant

The Joy Of Plumbing &

The Pain Of Compliance

IT Governance 2006P i n k E l e p h a n t ’ s 1 1 t h

A n n u a l S y m p o s i u m

A u g u s t 6 - 8 , 2 0 0 6 O r l a n d o



A u g u s t 6 - 8 , 2 0 0 6 O r l a n d o

®

Track 1:

IT Governance Practitioner

Case Studies

Track 2:

What Your Auditor Can’t

Tell You…Before The Audit

Track 3:

IT Governance Standards,

Models, Frameworks & The Law!

Track 4:

Enabling IT Governance Through

IT Service Management

Track 1:

IT Governance Practitioner

Case Studies

Track 2:

What Your Auditor Can’t

Tell You…Before The Audit

Track 3:

IT Governance Standards,

Models, Frameworks & The Law!

Track 4:

Enabling IT Governance Through

IT Service Management

P R E - W O R K S H O P S

August 2-4

S Y M P O S I U M D A T E S

August 6-8

P O S T - W O R K S H O P S

August 9-11

I T G o v e r n a n c e 2 0 0 6©

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I T G o v e r n a n c e 2 0 0 6

2 I T G o v e r n a n c e 2 0 0 6

Organizations all over the world are embracing corporate

governance to achieve transparency of enterprise risks and the

protection of stakeholder value.

How Does IT Fit In?

This industry exclusive event will arm you with the knowledge youneed to identify and implement a sound IT governance framework,including ITIL®, which will ensure you meet your organization’sbusiness demands and standards.

Join us for this not-to-be-missed event!

Learn how to leverage IT Governance to achieve:

• Business and IT integration

• Sarbanes-Oxley (SOX) Compliance

• Accountability and transparency in IT investments

• IT security and information integrity

• Business continuity and risk mitigation

• Proven returns on IT service delivery

• IT process improvement by adopting ITIL as a framework for best practices

• IT controls essential to withstand both internal and externalcompliance audits

• A full understanding of the client/auditor/outsourceraccountability structure

Who Should Attend?

The multi-track, three-day event isdesigned for IT professionals who areresponsible for implementing an ITgovernance framework:

• CIO’s / CTO’s

• CFO’s

• Compliance Officers

• IT Directors/Managers

• IT Auditors

• ITIL Program/ProjectDirectors/Managers/Project Managers

• IT Business Planning Directors/Managers

• IT Security Directors/Managers

• Internal Control & AuditDirectors/Managers

• IT Consultants

• Quality Program Directors/Managers

• Anyone seeking to understand why andhow to implement best practices accordingto ITIL

• And, anyone who is interested in buildingand managing a business focused ITorganization

“IT Governance is the responsibility of the board of directors and executive management. It is an integral part of Enterprise

Governance and consists of the leadership, organizational structures and processes that ensure that the organization's IT sustains

and extends the organization’s strategies and objectives.” (Source: Board Briefing On IT Governance, IT Governance Institute, 2003)

The impact of IT Governance is exploding in the face of mounting business pressures and international

legislation. The enforcement of IT controls and the implementation of accepted standards such as ITIL,

CMMI, ISO 17799, ISO 20000, and COBIT are no longer optional.

• Strategic Alignment: With focus on aligning IT strategy

and planning

• Value Delivery: Optimizing service delivery, processes,

quality and speed with expense

• Risk Management: Addressing and ensuring the safe

guarding of IT assets

• Resource Management: Optimizing knowledge, IT

environments, structures and establishing accountability

• Performance Management: Monitoring IT services and

tracking project delivery

The Scope Of IT Governance

• SOX Compliance

• Audit Readiness

• Increased Process Maturity & Integration

• Operational Efficiency – IT is run like a Business

• Reduced Risk

• Clear Accountability & Ownership

• Information & Knowledge, not just Data

The Benefits Of IT Governance

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W h a t I s I T G o v e r n a n c e ?

w w w . p i n k e l e p h a n t . c o m R e g i s t e r T o d a y ! 1 - 8 8 8 - 2 7 3 - P I N K 3

Pink Elephant has an undisputed reputation for providing the "best and most provocative" speakers

in the industry. Here, four very dynamic and popular keynote speakers await you!

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K e y n o t e & F e a t u r e d S p e a k e r s

4 I T G o v e r n a n c e 2 0 0 6

Moshe F. Rubinstein, Professor, UCLA

Ordinary People: Extraordinary Achievements

Professor Rubinstein has an extraordinary ability to connect with audiences. He has the rare talent of combining ameaningful educational experience with humor, wit and an extremely entertaining delivery. Professor Rubinstein is aninternationally renowned authority on problem solving and creativity in organizations. In this insightful keynoteaddress he will discuss what great leadership really means in today’s business world. People and their socialnetworks are the most important assets in organizations. In the past capital and labor were the critical elements forsuccess, today it is human capacity for creativity, innovation, and teamwork. Using the power of a compelling story,Professor Rubinstein will show how great leaders can inspire the kind of creativity and innovation that enable ordinarypeople to achieve the extraordinary.

Sherron Watkins, Former VP, Enron

Power Failure

Sherron Watkins’ story is now legendary. She is the former VP of Enron who alerted then-CEO Ken Lay in August 2001to accounting irregularities within the company, warning him that Enron 'might implode in a wave of accountingscandals.' Ms. Watkins has been lauded in the press for her courageous actions. TIME magazine named her, alongwith two others, Coleen Rowley of the FBI and Cynthia Cooper of WorldCom, as their 2002 Persons of the Year, forbeing "people who did right just by doing their jobs rightly."

Erik Guldentops - The “Father” Of COBIT

COBIT® As The Emerging IT Governance Framework

Join the world's leading COBIT expert for this unique opportunity to hear about IT Governance from the "father" ofCOBIT. The first part of this general session will include a presentation about IT Governance and its five domains:strategic alignment; value delivery; resource management; risk management; and performance measurement. Thenthe need for a control framework in support of IT Governance will be illustrated, followed by an overview of the COBITFramework and its major components. There will be particular focus on the recently rolled out COBIT 4.0 and on how - even more so than in the past - it truly encompasses the requirements of IT Governance. The second part of thesession will be interactive and include a Q&A panel discussion facilitated by George Spalding.

George Spalding, VP, Pink Elephant

The Joy Of Plumbing & The Pain Of Compliance

With over three decades of IT and business experience, George’s knowledge of IT management best practices isunmatched. Join him for this very entertaining and insightful closing general session. George will highlight how the ITindustry is entering an unprecedented age of compliance. Never before have IT's infrastructure designs andimplementation details had to "comply" with someone else's idea of what was right or even "permitted". But todayour IT infrastructures underpin systems that keep entire national economies up and running. If you think that IT canstill "do their own thing" – you’re wrong!

Attend this informative session to learn about the steps necessary to stops leaks and blockages in your IT plumbing.

Mercury Practitioner ITGovernance Case Study

Jan Sondergaard, VP Of IT Governance Products, Mercury

An Introduction To ITIL, The IT Service Management FrameworkBill Irvine, Executive Consultant, Pink Elephant

Introduction To COBIT – The IT Governance FrameworkHarpreet Virdee, Managing Consultant, Pink Elephant

ITIL Primer

Gary Case,

Executive Consultant, Pink Elephant

COBIT® Primer

Harpreet Virdee,Managing Consultant, Pink Elephant

IT Governance Tools & Technology

Bill Irvine, Executive Consultant, Pink Elephant

IT Governance Case Studies: Using The Service Catalog As The Road To Governance

Rodrigo Flores,Co-Founder, newScale & Char LaBounty,President, LaBounty & Associates

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10:00 am – 7:30 pm: Registration, Information & Customer Service Desk Open

1:00 pm – 5:00 pm: Sunday Super-Sessions


7:30 am – 8:20 am: Breakfast Clubs

5:00 pm – 7:30 pm: Welcome Reception – Meet & Greet Your Peers/Vendor Exhibition Opens

IT Governance Practitioner Case Studies

Track 1What Your Auditor Can’t Tell You…

Before The Audit

Track 2IT Governance Standards, Models,

Frameworks & The Law!

Track 3Enabling IT Governance Through IT

Service Management

Track 4

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Track 1

Foundational Controls: What Controls Really Improve ITOperations, Security & Audit?

Gene Kim,CTO,Tripwire

Track 2

Help! My SOX Are In The CMDB!Configuration Management As The KeyElement Of An IT Governance Framework

Troy DuMoulin,Director, Product Strategy,Pink Elephant

Track 3

Three Steps To Ensuring EmployeeCompliance

Lisa Welsher, President & CEO, RightProcess

Track 4

8:30 am – 10:00 am:

Opening Keynote: Moshe F. Rubinstein, Ph.D., Professor, UCLA: Ordinary People – Extraordinary Achievements

10:00 am – 3:30 pm: Exhibition Showcase Open

10:00 am – 10:30 am: Morning Break

10:30 am – 11:50 am:

11:50 am – 1:10 pm: Lunch & Networking

Are your processes mature enough? Areyour IT controls tight enough? Will youjust “skate” by or pass the audit withflying colors? This track, presented byprofessional auditors and industryexperts, will help each one of usunderstand exactly what today’s ITauditors are really looking for before,during, and after the audit.

Been there, done that, bought the t-shirt! There are no more relevantlessons than the in-depth, hands-on,real-world stories, some good, somebad, of those who have gone before us.Learn the reality of IT governance fromyour IT colleagues who have pioneeredin the field.

With only 26 letters and ten numbers tochoose from, it’s really amazing howmany combinations of letters havebecome important in today’s ITenvironment. This track aims to sort outthe differences and similarities amongthe myriad acronyms representing themodels, frameworks and standards andthe legal implications and consequencessurrounding them.

Nearly every discussion of IT governancecenters around the concept of “here’swhat happens if you don’t…” This track,presented by IT Service Managementexperts and industry consultants,focuses on enabling the controlsinherently required for IT governance byusing the existing best practice servicemanagement frameworks available today, including ITIL.

Distinguish In Order To Unite: Enterprise IT Governance

Joe Lithgo, Director, North Carolina Office OfInformation Technology Services’Operational Excellence Program

Track 1

The Future Of IT Site Certification UsingISO 20000 Audits

Gary Case, Executive Consultant, Pink Elephant

Track 2

Alphabet Soup! Models, Standards,Governance & Compliance: ITIL, ISO20000, CMMI, Six Sigma, COBIT, SOX, ISO17799, & Where They All Fit Together

Robert Stroud, IT Governance Institute (ITGI)

Track 3

Can You Legislate Availability? Can A LackOf Compliance Be Fatal? Survival CriticalInfrastructures In The Age Of Compliance

Jack Probst,Executive Consultant,Pink Elephant

Track 4

Driving Miss Alignment:Using COBIT & ITIL To Ensure ComplianceAt Allstate

Cathy Kirch,Service ManagementProcess Architect,Allstate Insurance

Track 1

Beyond Checklists: How To EffectivelyAudit Change Controls

Gene Kim, CTO, Tripwire

Track 2

Service vs. SOX? Managing SOX Compliance Through The Service Catalog

Rodrigo Flores, Co-Founder, newScale

Track 4

COBIT Panel Discussion:

Erik Guldentops, ITGI, Troy DuMoulin, Pink ElephantRobert Stroud, ITGIHarpreet Virdee, Pink Elephant

Moderated by: Char LaBounty

Track 3

The Current State Of Tools In IT Governance - Troy DuMoulin, Director, Product Strategy, Pink Elephant

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4:30 pm – 5:45 pm:

Featured Keynote: Sherron Watkins, Former VP, Enron – Power Failure

5:45 pm – 7:15 pm: IT Governance Jeopardy & Networking Reception

3:00 pm – 4:20 pm:


7:30 am – 8:20 am: Breakfast Club

8:30 am – 10:00 am:

Featured Keynote: Erik Guldentops, “The Father Of COBIT”, IT Governance Institute – COBIT As The Emerging IT Governance Framework

10:00 am – 3:30 pm: Exhibition Showcase Open

10:00 am – 10:30 am: Morning Break

10:30 am – 11:50 am:

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6 I T G o v e r n a n c e 2 0 0 6

IT GovernanceTechnology Panel

Moderator:Char LaBountyPresident,LaBounty & Associates

Track 1

Wireless Networking Governance, Controls,& Leading Practices

Bryce H. Peterson, Senior Associate, KPMG, LLP -Risk Advisory Services Practice

Track 2

The ROI Of Governance: Can Best PracticeCompliance Force Organizations To Save Money?

Anil Dissanayake,Executive Consultant,Pink Elephant

Track 3

“Hello, Compliance Central, How May I Help You?” The Role Of The Service Desk In The 21st Century

Rich Petti, Executive Consultant, Pink Elephant

Track 4

1:10 pm – 2:30 pm:

2:30 pm – 3:00 pm: Afternoon Break

“Pink Elephant does a wonderful job

of providing examples of best practices

and theories...”

Harry Willems, Change Manager,

Kimberly-Clark

“I would recommend Pink events

to any IT professional.”

Raul Yzaguirre, Infrastructure Analyst II Sr.,

Toyota Motor Sales

“Pink has a great way of getting

information across to the audience...”

Debra Mastronardi, IT Manager,

MITRE Corporation

ISOBAR: Measuring LEAN/Six Sigma &ITIL Against ISO 20000 At Halliburton

Jeff Kennedy, Process Improvement Consultant,Halliburton & Joel Ramseyer, Partner, The Diagonal Group

Track 1

Surviving The Audit Via TransparentCompliance

Kurt Johnson, VP, Corporate Development, Courion Corporation

Track 2

ITIL v3: The Next Big Thing? Ask The Authors

Gary Case, Executive Consultant, Pink Elephant & George Spalding, VP, Pink Elephant

Track 3

Enabling IT Governance Through ServiceLevel Management – Part I: What Senior Management Needs To Know

Char LaBounty, President, LaBounty & Associates

Track 4

11:50 am – 1:10 pm: Lunch & Networking

1:10 pm – 2:30 pm:

Tue

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Govern IT Demand: The Central IntakeInitiative At Rohm & Haas

Bob Hilsdon, IT Customer Service Director, Rohm & Haas

Track 1

Connecting Policy To Practice: CorporateProtection, Compliance & GovernanceThrough Information Control

Jeff Hatfield, Senior Vice President, Jordan Lawrence

Track 2

Governance & The Managed ServiceProvider: The Good, The Bad, The Reality

Joel Ramseyer,Partner,The Diagonal Group

Track 3

Enabling IT Governance Through ServiceLevel Management – Part II: How Do You Actually Do It?

Troy DuMoulin,Director, Product Strategy, Pink Elephant

Track 4

4:30 pm – 5:30 pm:

Closing Keynote: George Spalding, VP, Pink Elephant – The Joy Of Plumbing & The Pain Of Compliance

2:30 pm – 3:00 pm: Afternoon Break

3:00 pm – 4:20 pm:


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Register on or before June 2, 2006 and pay$1,195 US – save $500!

Benefit from the power of teamwork! AfterJune 2, 2006, for multiple registrations fromthe same organization, the first tworegistrations are at full fee and everyadditional registration is 10% off.

EARLY BIRD SPECIAL!

TEAM DISCOUNT!

Experts Say:

If IT doesn’t embrace the

concepts embodied in IT

Governance fully and

completely, then IT will

rapidly become irrelevant.

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S e s s i o n D e s c r i p t i o n s

8 I T G o v e r n a n c e 2 0 0 6

ITIL Primer

Gary Case,


The rate of ITIL adoption by all sizes of ITorganizations is increasing at breakneck speedworldwide. Every major IT consulting and researchfirm on the planet has determined that ITIL is the“blocking and tackling” of IT, the basics, thefundamentals. The ITIL processes lay thefoundation for sound governance practices,effective controls, and compliance. Here’s yourchance to get a deeper understanding of the 10core Service Support and Service Deliveryprocesses and one combined function. Learn, indetail, how successful process integration canmake IT run smoother and more efficiently withtighter controls and far less redundancy.

COBIT® Primer

Harpreet Virdee,

Managing Consultant, Pink Elephant

First released in 1995, COBIT was an idea whosetime had not yet come. In 1995, IT didn’t need aworldwide risk management framework. TheInternet was exploding, the worldwide economywas on fire and IT spending was through the roof.But still ISACA and then ITGI (the creators of COBIT)kept moving it forward because the internal ITauditors needed a guide to help them sort thewheat from the chaff. And then along came SOX in2002. In the legislation there is reference to aenterprise risk management framework calledCOSO but no mention of COBIT. But the auditors

were suddenly forced by SOX into anaccountability position and desperately needed aframework to measure against, and fast! And therewas COBIT, already in version 3, ready to provideexactly what was required. Now in version 4.0,COBIT is comprised of four domains and 34processes encompassing what many are callingthe “IT Governance Framework”. This is youropportunity to get beyond the acronym, to drilldown and actually understand what all the fuss is about.

IT Governance Tools & Technology

Bill Irvine,


In the beginning there was InfoMan and other“inventory” tools, then some “work order” tools,then the “help desk/trouble ticketing” systems,then workflow solutions, then “point” products forchanges. But now the world of IT managementautomated solutions boggles the mind: fromdiscovery and configuration tools, to automatedservice requests and work queues, to themonitoring of any change in the environment.Today’s toolsets have all the bells and whistles butthe challenge ahead is not specific features butrather seamless integration within and betweendifferent vendor’s product suites. This integrationcoupled with automated control mechanisms, andperhaps even, “automatic auditing” willdifferentiate the tools that IT needs for the next 5years. Take a journey with Bill Irvine and see whereyour future might lead.

IT Governance Case Studies: Using The Service Catalog As The Road To Compliance

Rodrigo Flores,

Co-Founder, newScale

&Char LaBounty,

President, LaBounty & Associates

New compliance requirements are forcing thebusiness to take a fresh look at IT risks andcontrols. IT Service Catalogs, a key component ofITIL’s Service Level Management (SLM), are beingsuccessfully deployed by leading organizations tomeet governance requirements for transparency,effectiveness and compliance.

Without a Service Catalog you have no way ofidentifying the products and services you areproviding to your customers, the support groupsthat are relied upon to deliver them in a unifiedfashion, the timeframes to deliver them and atwhat costs.

This in-depth session includes:

• Three case studies on using catalogs to complywith SOX

• Discussion on what opportunities SOX opensfor IT and IT careers

• The impact of SOX on outsourcing and what to do

• Mapping Service Catalog properties• The importance of Internal Service Quality• Reasons to implement SLM• Review of the ITIL Framework, with SLM as a

focus• The essential components of SLM• Illustrate specific processes linkage to SOX • Discuss the journey from compliance to

sustainability

Introduction To ITIL, The IT ServiceManagement Framework

Bill Irvine,

Executive Consultant,Pink Elephant

Ten core processes and one overarching function in50 minutes. This quick trip into the world of ITILgives you a high level overview of what an ITorganization implementing best practices shouldbe doing. Grab a muffin and a cup of coffee anddig in.

Introduction To COBIT, The ITGovernance Framework

Harpreet Virdee,

Managing Consultant,Pink Elephant

Join us for a smorgasbord of four domains, 34processes, 318 control objectives and five levels ofmaturity. This much complexity cries out forsimplification and the “big picture” view. Thissession gives you a brief look at the COBITFramework and its associated parts. There’snothing like a bagel with cream cheese, a coffeeand COBIT.

Breakfast Club

Arrive Early!Sunday Super-Sessions!

Join these in-depth, 4-hour sessions which are beingpresented by leading IT experts on Sunday afternoonstarting at 1:00 pm.


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The Current State Of Tools In IT Governance

Troy DuMoulin,

Director Of Product Strategy, Pink Elephant

Every trade has it tools and IT Governance is nodifferent. In the last five years the ITSM toolindustry has turned itself around and taken itscollective head out of the sand. Today’s ServiceManagement toolsets are completely differentfrom those of years gone by. No longer a pointsolution for the Help Desk or ChangeManagement, these integrated tools have becomethe ERP solution for IT. And with a total solutioncomes the potential for automated workflows,controls and governance. Join this candiddiscussion of the existing state of the tool industryand where it’s headed.

Mercury Practitioner ITGovernance Case Study

Jan Sondergaard,

VP Of IT Governance Products,Mercury

Mercury will present a detailed case study with atop enterprise software customer chronicling theITSM and IT governance best practices that aregreatly increasing the visibility and value IT isdelivering to the business.

IT Governance Technology Panel

Moderator:Char LaBounty,

President,LaBounty & Associates

Four of the top Enterprise Tool Vendors will putthemselves to the ultimate test: your questions.No sales pitches, no demos, no agendas, just frankand candid conversation about where the toolindustry sees itself in the new world of ITGovernance and SOX compliance. Join moderatorChar LaBounty as she guides us “into the weeds”of today’s enterprise solutions.

Govern IT Demand: The CentralIntake Initiative At Rohm & Haas

Bob Hilsdon,

IT Customer Service Director, Rohm & Haas

Rohm and Haas recently embarked on a Serviceinitiative called “Central Intake” to improvegovernance and control of IT demand. WithCentral Intake, Rohm and Haas captures allrequests for IT services (run-the-engine servicerequests, application enhancement work requests,and new project requests) through a single pointof contact for their internal customers. Learn howthis customer-facing, actionable Service Catalogprovides a consolidated view into demand andensures that all requests are routed through theproper process, increasing governance of bothlarge and small IT services. Walk away with apractical understanding of how to apply theseprinciples in your organization.

Driving Miss Alignment: Using COBIT & ITIL To EnsureCompliance At Allstate

Cathy Kirch,

Service Management Process Architect, Allstate Insurance

Allstate began their ITIL journey in early 2004 toimplement Service Management. This presentationwill walk you through the process of performing acurrent state assessment aligned with the COBITframework, how the project was planned and builtwith the future in mind, and how the journeyevolved to bring Configuration Management to life.You’ll walk away with an understanding of both thedefinition of ITIL and COBIT “artifacts” and anunderstanding of how they can be used in yourenvironment as evidence of compliance.

ISOBAR: Benchmarking LEAN/Six Sigma & ITIL Against ISO 20000 At Halliburton

Jeff Kennedy,

Process Improvement Consultant, Halliburton

&

Joel Ramseyer,

Partner, The Diagonal Group

It began two years ago as an attempt to control ITprojects, then it dawned into the realization thatthere was a need for more best practice controlsaround process and quality. SOX was one impetus.ITIL was introduced on one hand and LEAN/SixSigma on the other. But there was no commonscale to measure each one and no umbrellaframework. Come and learn how Halliburton hasapplied the principles of ISO 20000 to create asingle benchmark for Compliance.

Distinguish In Order To Unite:Enterprise IT Governance

Joe Lithgo,

Director, North Carolina Office Of Information Technology ServicesOperational Excellence Program

Many IT organizations support an enterprise withdiverse lines of business. In the public sector,these include public safety, health and humanservices, education, regulatory functions and manyother citizen services. These lines of business havedistinct compliance requirements, yet they aremost efficiently and effectively supported byshared IT services. The State of NC’s approach toenterprise IT governance includes program andportfolio management, enterprise architecture andITIL. This presentation will provide you withstrategies and real world examples you can readilyadapt to your own organization.

Foundational Controls: What Controls Really Improve ITOperations, Security & Audit?

Gene Kim,

CTO, Tripwire

TRACK 2: What Your Auditor Can’t Tell You…Before The Audit

TRACK 1: IT GovernancePractitioner Case Studies

The Exhibition Showcase Includes:

Experts Say:

Compliance in the world

of IT is not a fad, it’s the

new reality!


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10 I T G o v e r n a n c e 2 0 0 6

Typically, IT management tends to focus on certainIT controls because they are documented in ITIL,COBIT, or other frameworks. Why? These controlpractices are often inherited, continued bytradition, or chosen by consensus (or even gutfeelings). However, all controls are not createdequally, because the 80:20 principle applies to ITcontrols. Recent research by the IT ProcessInstitute has found the existence of ‘foundationalcontrols’, a small percent of the universe of ITcontrols that deliver the majority of the value, andresult in the highest positive impact on operations,security and audit measures. In this session, GeneKim will discuss the impact of this research, andhow the existence of foundational IT controlsprovides organizations with a way to focus oncontrols to improve their performance.

Wireless Networking Governance,Controls, & Leading Practices

Bryce H. Peterson,

Senior Associate, KPMG, LLP - Risk Advisory Services Practice

In today’s marketplace, firms are tasked with thechallenges of meeting customer, analyst, andshareholder expectations while adhering to ever-increasing regulatory requirements. With theadvent of recent legislation, such as the Sarbanes-Oxley Act (2002) and the Gramm-Leach-Bliley Act(1999), and increased public focus on governanceand control, public firms are documenting, testing,and reporting their internal control environmentand governance practices for financial reportingand data privacy, where applicable. As wirelessnetworking becomes more prominent insupporting critical business processes, firms mustestablish internal controls and governancepractices to implement, secure, and monitor theirfull range of wireless communications. Thissession will discuss such controls and leadingpractices to assist participants with developing orrefining their governance framework for wirelessnetworking.

The Future Of IT Site CertificationUsing ISO 20000 Audits

Gary Case,


On Dec. 15, 2005, a new standard was issued bythe ISO – ISO 20000. This sets the new benchmarkfor IT organizations and creates, for the first time inhistory, a worldwide auditable standard for ITService Management. It incorporates the currentversion of ITIL and adds a number of relevantprocesses to the mix: Service Reporting, SecurityManagement, Supplier Management and BusinessRelationship Management. This session describesthe new ISO 20000 standard and the process thatan organization must follow in order to achieve thecertification.

Beyond Checklists: How ToEffectively Audit Change Controls

Gene Kim,

CTO, Tripwire

Effective change controls are foundational to any ITcontrol environment to achieve operatingeffectiveness and efficiency, and to attaincompliance objectives. Although considerableguidance on auditing change controls alreadyexists, IT auditors continue to face severalchallenges. First, much of the audit guidance is inthe form of checklists, which are often outdated –and worse – often overlooked red flags andindicators of controls risk. Second, much of theguidance written pre-dates research that showscertain change control activities are not onlyfoundational to reducing business risk, but alsoprovide substantial business effectiveness andefficiency benefits as well. Third, and perhaps mostsignificantly, auditors may not be adequatelyequipped to effectively challenge IT managementand the answers they provide around changecontrol issues. In this session, Gene Kim willdiscuss how to apply new research and bestpractices, critical success factors for auditingchange controls, and new techniques that avoidimportant change controls being lost in the auditprocess.

Surviving The Audit Via Transparent Compliance

Kurt Johnson,

VP, Corporate Development, Courion Corporation

The bevy of various industry regulations hascaused significant strain to IT organizations toprepare for audits, execute audits, and correct anyfindings. This has led to a significant increase incost and staff to manage the audit process. One ofthe most significant audit findings centers on useraccess. Identifying who has access to what,eliminating orphaned accounts, and ensuring leastprivilege access is a laborious and burdensometask. This session will explore how an automatedenterprise provisioning and compliancemanagement process can help build in the processof transparent compliance. By ensuring policy isfollowed via day-to-day transactions, organizationscan realized significant benefits of improvedefficiency while ensuring compliance. In addition,the cost and effort for audits can be greatlyminimized.

Connecting Policy To Practice:Corporate Protection, Compliance & Governance Through Information Control

Jeff Hatfield,

Senior Vice President,Jordan Lawrence

To ensure security, governance, corporatecompliance and overall protection, companiesmust be able to retain information according tolegal, regulatory and business requirements,protect and produce information when needed,and eliminate information when obsolete. Todemonstrate consistent enforcement of theserequirements, IT professionals must have detailed,centralized knowledge of what information is beingretained, who has control of it, where it is locatedand when it becomes obsolete. This session willgive detailed guidance on the most effective andpractical ways to develop, apply and monitorcontrols for various types of information, andensure policy is connected to practice.


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w w w . p i n k e l e p h a n t . c o m R e g i s t e r T o d a y ! 1 - 8 8 8 - 2 7 3 - P I N K 1 1

Help! My SOX Are In The CMDB!Configuration Management As The Key Element Of An ITGovernance Framework.

Troy DuMoulin,

Director, Product Strategy, Pink Elephant

At the root of the growing hairball of legislationimpacting IT is a growing awareness that there isno true separation between business and IT.

IT has become so vital to business that companiesliterally cannot function without it. For severalyears, organizations have increasingly leveraged ITto optimize the cost and efficiency of businessprocesses. It’s clear that no one is likely to revert tomanual processes. Ultimately, this means thatevery business process – whether it is banking,energy production, product shipping, invoicing, orsomething else – is dependant on businessapplications and infrastructure services. And, if theway a specific critical IT component enables ordisables a business process is not understood,then the IT function cannot truly claim to bealigned with business goals.

Come to this session to find out how the CMDBhelps to mitigate business risk and achieve keyelements of compliance.

The ROI Of Governance: Can BestPractice Compliance ForceOrganizations To Save Money?

Anil Dissanayake,


The Return On Investment question continues toplague every major ITSM and processimprovement initiative in IT. In the beginning, ITService Management and ITIL fell into the “nice tohave if I have extra time and money” category.Then there came the “best practice” movementsearching for efficiencies and elimination ofredundancy and ITIL gained ground rapidly. Nowwith SOX 404 compliance and newly defined rolesin IT, the world of compliance has brought us from

“nice to have” to “must have by end of December”phase. The ROI of ITSM has always been difficult todemonstrate up front but is much easier to proveafter the fact. The ROI of compliance is a loftierconcept indeed. If IT doesn’t comply, the SOXauditors declare a “material deficiency” and thestock price tumbles. Suddenly, there’s a blankcheck for compliance. Come to this session andlearn that the compliance endgame may finally bethe engine that drives IT to best practices.

Alphabet Soup! Models, Frameworks,Standards, Governance &Compliance: ITIL, ISO 20000, CMMI,Six Sigma, COBIT, SOX, ISO 17799 &Where They All Fit together.

Robert Stroud,

IT Governance Institute (ITGI)

With only 26 letters and ten numbers to choosefrom, it’s really amazing how many combinationswe can create that have become important intoday’s IT environment. This session aims to sortout all the questions and confusion surroundingthese acronyms, explain each one briefly,demonstrate how they relate, and clarify thedifference between a model, a framework, and astandard. It will also demonstrate the need for ITGovernance and the absolute requirements for ITcompliance. If you have ever been confused or at aloss for words when confronted with an innocentquestion concerning these models, this is thesession for you.

COBIT Panel Discussion:

Moderator: Char LaBounty,

LaBounty & Associates

Erik Guldentops,

ITGI

Troy DuMoulin,

Pink Elephant

Robert Stroud,

ITGI

Harpreet Virdee,

Pink Elephant

As a continuation of the morning keynote by ErikGuldentops, this panel will allow attendees todelve deeper into the details of the COBITFramework. With able assistance from moderator,

Char LaBounty, the distinguished panelists willtake questions from the assembled participantsregarding the history and future of COBIT and howit is likely to impact the life of an IT manager in themonths and years ahead. This is your chance tosee whether COBIT will govern the way your ITorganization allocates its efforts over the next five years.

ITILv3: The Next Big Thing? Ask The Authors

Gary Case,


&

George Spalding,

VP, Pink Elephant

Since its inception over 20 years ago, ITIL hasundergone only one major revision…until now. TheITIL refresh project, called ITILv3, is underway andthe five new books are in the process of beingwritten right now. This new version of ITIL promisesa fresh and innovative approach to the world of ITService Management and individual IT processesand services. The authors, chosen from the topITSM experts in the world, have a uniqueopportunity to build upon all the work generatedover the last five years such as, BS15000/ISO20000, COBIT and CMMI.

Join this discussion with the two authors of theupcoming Continual Service Improvement book,the fifth in the upcoming ITIL series.

TRACK 3: IT GovernanceStandards, Models, Frameworks & The Law!


Experts Say:

Governance is the

ultimate jump-start to

IT/Business alignment.


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12 I T G o v e r n a n c e 2 0 0 6

Governance & The Managed Service Provider: The Good, The Bad, The Reality

Joel Ramseyer,

Partner, The Diagonal Group

We’ve all heard the stories about outsourcing thisand off-shoring that. Some awful, some wonderful.The truth is that every outsourcing contract hastwo parties: the managed service provider and thecustomer. Of those two, the customer is, by far, theleast experienced in this arrangement. In thissession, you will learn the 10 key areas where thisrelationship either succeeds or fails. Importantdecision points where the customer fails tounderstand the capabilities and limitations of theMSP and where compliance and accountability truly reside will also be discussed.

Three Steps to Ensuring EmployeeCompliance

Lisa Welsher,

President & CEO, RightProcess

While governance is what organizations arestriving to achieve, employee compliance isultimately how it is achieved. With the processdefined and the policies and procedures in place,companies are faced with the unexpected anddaunting task of employee compliance. In otherwords, employees don’t always comply simplybecause the procedures have been defined andcommunicated effectively.

This session focuses on an incredibly insightful 3-step methodology for ensuring employeecompliance throughout the organization. Followingthree simple steps, participants will learn thedifference between a process, a policy and aprocedure and how the three are distinctly

different from one another. Equally as important,participants will gain insights as to how each oneplays an instrumental role in the organization’sability to achieve the necessary levels of employeecompliance in order to achieve the ultimate goal,which is governance.

“Hello, Compliance Central, How May I Help You?” The Role Of The ServiceDesk In The 21st Century

Rich Petti,


“I can’t get to my email.” Call the help desk. “MyPC is locked up.” Call the help desk. “I need toenter a Request for Change.” Call the help desk.“The auditor has found a material deficiency!” Callthe help desk. The reactive help desk has becomethe proactive Service Desk focused not only on thebreak-fix elements but providing service requestmanagement as well. In many organizations, theChange Management process is monitored andtracked from beginning to end by the Service Desk.In the new age of compliance, who will track andmonitor internal adherence to process? Where willthe required documentation reside for key processcontrols? Who will manage access to the centralrepository of governance artifacts? Could it be theService Desk of tomorrow? Join Rich Petti for thisfuturistic rebirth of the help desk.

Can You Legislate Availability? Can A Lack Of Compliance Be Fatal?Survival Critical Infrastructures In The Age Of Compliance

Jack Probst,


I need 5 nines! Or even 6 nines! In the survival-critical IT infrastructure of today’s business andgovernment, 99.9999% availability (32 secondsper year of downtime) is more than a concept; it’sa reality. 5 nines or 99.999% availability (5.25minutes per year of downtime) is commonplace. ITinfrastructures now literally hold people’s lives intheir “hands”. We are not talking about buyingbooks from a website, we are talking 911, police,fire, ambulance, hospitals, airports, air trafficcontrol, etc. It’s all survival-critical. If these systemsgo down, people’s lives are severely impacted.Come to this session and find out if we canlegislate availability.

Service VS. SOX? Managing SOX Compliance Through The Service Catalog

Rodrigo Flores,

Co-Founder, newScale

Business leaders are now keenly aware of theimpact that their IT infrastructure can have on theircareers and personal freedom; they have awokento the co-dependence of modern business on IT.For example, unauthorized access to informationand data, inaccurate calculations and processing,and unauthorized or flawed changes to programscan introduce errors to financial results or causebreakdowns to the business.

New compliance requirements are forcing thebusiness to take a fresh look at IT risks andcontrols. IT Service Catalogs, a key component ofITIL's Service Level Management, are beingsuccessfully deployed by leading organizations tomeet governance requirements for transparency,effectiveness and compliance.

Many SOX requirements are the same thatforward-looking organizations have beenimplementing in their Service Catalog vision. As aresult, these organizations have managed to get a2 for 1 project; achieving both sustainable serviceimprovement and passing SOX audits.

This session will present an overview of:

• SOX and services: How do they relate?• The importance of the Service Catalog in the

IT Enterprise• How Service Catalogs are being used to pass

SOX 404• Mapping catalog properties to SOX requirements• Discuss what opportunities SOX opens for IT• Illustrate specific processes linkage to SOX • Discuss the journey from compliance to

sustainability

TRACK 4: Enabling IT GovernanceThrough IT Service Management

New This Year!

All attendees will receive a complete digital

recording of every breakout session.


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Enabling IT Governance ThroughService Level Management – Part I: What Senior Management Needs To Know

Char LaBounty,

President, LaBounty & Associates

Service Level Management (SLM) is essential inany organization. SLM ensures that the level of ITservice needed to support the business can bedetermined, and monitoring can be initiated toidentify whether the required services levels arebeing achieved, and if not, why not. In the majorityof all IT frameworks, the governance of SLM is atthe heart of an organization’s ability todemonstrate consistent levels of service delivery.In this informative session, Char will explain whythe use of SLM is a powerful mechanism forproviding effective processes and methods formaintaining critical IT business alignment in acomplex environment of ongoing business and ITchange.

There are many aspects to planning, implementingand managing an effective SLM process. Char’sdiscussion will focus on the roles andresponsibilities of the CIO and senior IT managers.Without involvement and a major contributionfrom this key group, SLM is in jeopardy. She willidentify what they should contribute to determinedirection, establish key objectives, set policy,create corporate standards, and entrench a serviceculture. These are all necessary inputs for creatinga Service Catalog, developing SLAs and OLAs, andimplementing ongoing metrics and service reviewprocesses.

Enabling IT Governance ThroughService Level Management – Part II: How Do You Actually Do It?

Troy DuMoulin,

Director, Product Strategy, Pink Elephant

A technology and component focus is notsufficient for business enablement and represents

risk. The logical place to start the quest of ServiceLevel Management is the understanding of whatthe business of the business is. In short, it iscritical to gain an understanding of the businessprocesses that IT services support. Without thismindset, IT tends to define services from thebottom up instead of the top down. This techniqueis doomed to frustration and must be reversed.

The following session defines the logical andsequential steps to define and cost IT services.

1. Define Major Business Processes

2. Define Enabling IT Services

3. Map IT Systems to IT Services

4. Map IT Components to IT Systems (This forth step is done by ITILConfiguration Management)

Don't miss a chance topurchase an ITGovernance, ITIL, or ITService Managementfocused book and more!

Plus, there will be specialbook signings by two ofour Featured Speakers:Sherron Watkins andMoshe F. Rubinstein.

PINK BOOK STORE


NEWCOURSE!

This three-day course offers a management overview of the COBIT (Control Objectives for Information and Related Technology)framework and its core content, including control objectives, management guidelines and maturity models. Using practical examples and scenario based learning, attendees will gain an understanding of how COBIT supports IT governance, aligns IT with business goals, manages risks and maximizes benefits. Class size is limited to 16 people.

Who Should AttendBusiness Process Owners, Business Process Consultants, anyone involved inIT governance (Senior IT and Audit Management, etc.), Senior Managers in IT , IT Consultants, IT Support Professionals, and anyone working in IT Service Management requiring more information about COBIT.

PrerequisitesThere are no mandatory prerequisites; however, work experience ingovernance, process improvement or IT services is recommended.

BenefitsUnderstand and recognize how IT management issues are affectingorganizations Understand how COBIT supports IT governanceUnderstand the benefits of using COBITUnderstand and be able to practically apply the core content of COBITUnderstand how COBIT meets the requirement for an IT governanceframeworkUnderstand how COBIT is used as the umbrella framework and integratorfor other standards (ISO 19977, ISO 9001) and best practices (ITIL, CMMand PRINCE2)

CurriculumHow COBIT supports the principles of IT governance:

IT governance challengesThe principles of IT governance Who should be responsible for IT governanceHow COBIT supports IT governance

An introduction to the COBIT framework:Framework history Benefits of implementing COBITThe stakeholders of COBITHow COBIT meets IT control framework specificationsCOBIT products and the IT Governance Institute (ITGI)

Key characteristics of COBIT:Business focus Process orientation Control basedMeasurement driven

High level and detailed control objectives, management guidelines andmaturity models for 34 processes across the following domains:

Plan and organizeAcquire and implementDeliver and supportMonitor and evaluate

P o s t E v e n t W o r k s h o p s©

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P o s t E v e n t W o r k s h o p s

14 I T G o v e r n a n c e 2 0 0 6

COBIT ® Essentials


Who Should AttendAnyone working in IT services requiring more information about the ITILbest practice framework.

PrerequisitesThere are no mandatory prerequisites. Work experience in IT services is recommended.

BenefitsAfter attending, participants will understand how ITIL processes can improveIT operations. In particular, participants will:

Understand ITIL’s five operational processes, single function and five tactical processes

Comprehend the main activities of each process

Be aware of key ITIL definitions

Understand the scope and operation of an ITIL compatible Service Desk

Be prepared to take the Foundation Certificate in IT Service Managementexamination

Curriculum Introduction to ITIL:

Structure of the library

ITIL’s key concepts and objectives

Overview of ITIL certifications: Foundation, Practitioner and Service Manager

Outline of relationships between the ITIL processes

Detailed descriptions of the goals, benefits, challenges, managementreporting and interfaces of the five operational processes and the Service Desk function:

Service Desk

Incident Management

Problem Management

Configuration Management

Change Management

Release Management

Detailed descriptions of the goals, benefits, challenges, managementreporting and interfaces of the five tactical processes:

Service Level Management

Financial Management For IT Services

Availability Management

Capacity Management

IT Service Continuity Management

Examination60 minutes; 40 multiple-choice questions; closed book.

Certification CriteriaAn independent examination body awards the Foundation Certificate In ITService Management after participants receive a passing grade of 65% on the examination.

ITIL IT Service Management Essentials

Dates& Fees on Pages 19

GET CERTIFIED!

This course is a detailed introduction to the concepts, terms, definitions, goals, benefits andrelationships within the core IT Service Management processes and functions, according tothe ITIL best practice framework.

Based on principles described in ITIL’s Service Support and Service Delivery books, thiscourse focuses on taking a holistic approach to IT Service Management through the use ofprocesses, their respective relationships, and workflows. This course also preparesparticipants for the examination leading to the Foundation Certificate In IT Service

Management, the prerequisite for the Practitioner and Management levels of ITILcertification.

An independent examination body facilitates and marks the examination, which is scheduledon the last day of the course. Class size is limited to 16 people.

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Certification

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16 I T G o v e r n a n c e 2 0 0 6

How To Implement ITIL: IntegratingPeople & Tools With Processes

Who Should AttendProcess owners, project sponsors, project managers, process design teammembers, quality audit and assurance staff, managers, directors orconsultants involved in developing IT Service Management processes.

PrerequisitesParticipants must hold the Foundation Certificate In IT Service Management. Ifyou do not have this certificate, it is attainable through Pink Elephant's ITIL ITService Management Essentials course.

BenefitsAfter attending this program, attendees will understand the steps needed todevelop a process framework such as ITIL. Participants will have anunderstanding of:

The importance of gaining management commitment for processimplementation or improvement initiatives

Concepts for managing organizational change

Key phases of process development

The three main components of process implementation: people, process and technology

The importance of continuous process improvement

CurriculumThe case for service management

Gaining management commitment

Manage IT like a project

Managing organizational change

Key phases of process development

Creating an implementation strategy

Continuous process improvement


Certification Criteria

The certification is awarded by Pink Elephant after achieving a 65% pass grade.

Measuring, Reporting & Improving TheIT Infrastructure According To ITIL Best Practices

Who Should AttendIT managers, supervisors, team leaders, as well as project, network, servicedesk, and service level managers.

PrerequisitesParticipants must hold the Foundation Certificate In IT Service Management. Ifyou do not have this certificate, it is attainable through Pink Elephant's ITIL ITService Management Essentials course.

BenefitsBe able to use data generated by effective ITIL processes to improve themanagement decision-making quality, in turn, stimulating improvementinitiatives.

CurriculumIdentifying the right indicators and measurement thresholds for evaluatingIT infrastructure performance, including understanding where ITIL'smanagement information comes from, how it is generated, formatted andinterpreted

Defining communication methods for circulating, assessing, discussing andacting upon the new information

Critical success factors for ensuring improvement efforts are properlyfocused, owned, achievable and implemented successfully


Certification CriteriaThe certification is awarded by Pink Elephant after achieving a 65% pass grade.

Learn about improving the IT infrastructure's overall performanceusing key activities defined within ITIL as well as methods formeasuring and reporting IT results from a business perspective.

This course also prepares participants for the examination leading toPink Elephant’s Practitioner Certificate In Measuring, Reporting &

Improving The IT Infrastructure According To ITIL Best Practices. PinkElephant facilitates and marks the examination, which is scheduled onthe last day of the course. Class size is limited to 16 people.

Learn the key steps to developing, re-engineering and improving ITService Management processes in this comprehensive program. Thisworkshop teaches you how to do it, so there will be a consistent andeffective means of developing Service Management processes.Effective processes will increase IT efficiency.

This course also prepares participants for the examination leading to Pink Elephant’s Practitioner Certificate In How To Implement ITIL:

Integrating People & Tools With Processes. Pink Elephant facilitatesand marks the examination, which is scheduled on the last day of the course. Class size is limited to 16 people.

NEWCOURSE!

This exclusive workshop is designed to provide participants with the essentials of IT executive management. The course is based on the teachings of ITIL Business Perspective set of books, together with results of research studies completed by leading universities and other bodies. In addition, there is valuable insight included from Pink Elephant's own extensive experiences. Class size is limited to 16 people.


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Who Should AttendThe course is designed for senior IT managers.

PrerequisitesParticipants should hold an IT leadership position with a minimum of sevenyears management experience.

BenefitsThrough case studies, articles, white papers, homework and groupassignments, attendees will understand the specific competencies needed forstrategic IT management, and what it really means to run IT like a business.

CurriculumThe Role Of Information Technology In The Organization

Does IT really matter?

New roles for the IT division: IT competence from the business viewpoint

The senior IT manager: Research findings of competencies required toachieve optimum success in today's new business environment

ITIL Executive Overview :

Executive overview of ITIL

How to use ITIL as a strategy for delivering quality, cost effective,business-driven IT services

IT Business Perspective:

The building blocks of IT business alignment

Process of developing IT business strategy

Process of developing and implementing an IT business plan

Marketing principles for IT

Measuring IT's performance: What to measure and why

IT Business Excellence Framework:

Business excellence model overview

Review of quality frameworks

IT Business Alignment Checklist

Examination & Certification Criteria60 minutes; multiple choice; closed book. The certification is awarded byPink Elephant after achieving a 65% pass grade.

Stay Connected!Pink Elephant distributes

a monthly E-newsletter

and ongoing E-Bulletins.

Select one or both.

1. PinkLink

Stay up-to-date with this monthly E-newsletter.Expand your knowledge with useful, educationalarticles about IT Service Management best practices, and tips for implementing ITIL. Receivethe most current information about dates and locations for all our special events and courses.

2. E-Bulletin

Be the first to know! Stay connected to what's new at Pink Elephant. Sign up for our E-Bulletin and receive immediate notification about previewannouncements, special offers, early bird deadlines, new event dates, and updates to our course schedule.

To sign up, visit our website or call

the number below.

w w w . p i n k e l e p h a n t . c o m R e g i s t e r T o d a y ! 1 - 8 8 8 - 2 7 3 - P I N K 1 7

IT Executive ManagementCertification

Gain valuable insight into the constantly changing world of

IT Service Management focused services and products. Many

of the participating organizations provide ITIL compatible

products and services. Here is a sample of the organizations

that are participating in this year’s exhibition:

For the most up-to-date listing of Exhibitors,

visit www.pinkelephant.com.

Networking Opportunities

Welcome Reception

Sunday, August 6, at 5:00 p.m.

Gather in the Exhibition Hall for this

special Meet & Greet! Unwind in a fun relaxed

setting and make new friends. This is the perfect

way to kick off your Symposium experience.

IT Governance Jeopardy!

Monday, August 7, at 5:45 p.m.

You think the TV show is great – wait until you

play IT Governance Jeopardy with George Spalding!

Don’t miss out on this fun way to learn about IT

governance, plus ITIL’s key concepts, terminology

and theories. Join the party! You will definitely not

want to miss this great learning experience!

Get Involved - Become An Exhibitor!

To inquire about exhibiting, call Pattie Lanktree

at 1-888-273-PINK, ext. 237.

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E x h i b i t i o n S h o w c a s e

18 I T G o v e r n a n c e 2 0 0 6

Symposium Location:

The event will be presented at Disney’s Contemporary Resort in Orlando,which is located just a few short minutes by monorail from the MagicKingdom®.

A block of rooms is reserved for attendees at a special rate of US $169 pernight. To obtain this special rate, attendees must book before June 28, 2006and make reference to Pink Elephant. Contact the hotel directly at 407-824- 3869 and ask for the Hotel Reservation Department. It is stronglyrecommended that attendees book early to avoid disappointment becauseroom rate is subject to availability.

IT Governance Special Discounts

Fees & Payment

After June 2, 2006, the regular fee is $1,695 US. Pink Elephant must receivepayment with registration. Fees include continental breakfast, refreshmentsand lunch Monday and Tuesday, and symposium manual.Substitutions & Cancellations

You can substitute an attendee at any time. Pink Elephant must receive acancellation in writing ([email protected]) no later than 15business days prior to the event start date. You will receive a refund minus anadministration fee of $250. Refunds for this event are not available after 15days prior to the event start date. Participants who cancel after this date willreceive credit towards another Pink Elephant event or workshop, less anadministration fee of $250. Note that all course credits are valid for six monthsfrom cancellation date.

No Shows

No credit is provided and no refunds are made unless notification is received inwriting and acknowledged by Pink Elephant in advance of the start date.

Questions?

Please call us at 1-888-273-PINK from 8:30 a.m. to 7:30 p.m. Eastern StandardTime, Monday through Friday. Or, e-mail us at [email protected].

To Register

Choose one of the following options:

• Phone: 1-888-273-PINK

• E-mail: [email protected]

• Online: www.pinkelephant.com

F e e s & R e g i s t r a t i o n I n f o r m a t i o n

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F e e s & R e g i s t r a t i o n I n f o r m a t i o n

Event Name Date Fee

IT Governance 2006: 11th Annual Symposium August 6-8 $1,695

Pre/Post Event Workshops

IT Executive Management Certification August 2-4 $2,695

ITIL IT Service Management Essentials August 9-10 $1,395

How To Implement ITIL: Integrating People &Tools With Processes August 9-11 $1,695

Measuring, Reporting & Improving The ITInfrastructure According To ITIL Best Practices August 9-11 $1,695

COBIT® Essentials August 9-11 $1,695


Take advantage of the special Early Bird discount. Book before June 2, 2006 and pay $1,195 US -

save $500! Pink Elephant must receive payment with registration.

After June 2, 2006 register and pay for the Symposium and a pre/post-event workshop to save 10% off the pre/post-event workshop fee.

Benefit from the power of teamwork! After June 2, 2006, for multiple registrations from the sameorganization, the first two registrations are at full fee and every additional registration is 10% off.

EARLY BIRD SPECIAL!

COMBINATION DISCOUNT!

TEAM DISCOUNT!

Attention mailroom: If undeliverable, please route to the IT Director.

Pink Elephant’s first ever IT Governance Symposium

will be held at Disney’s Contemporary Resort in

Orlando. This magical location offers the best of the

Magic Kingdom® Park and Epcot® along with all the

convenience you expect from Disney. Experience a

gleaming metropolis that explodes with bold colors

and daring angles in a dazzling lakeside environment.

The Contemporary is the only Disney property where

the monorail passes through the hotel and only one

stop from the Magic Kingdom!

See you in Orlando for this one-of-a-kind event!



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A u g u s t 6 - 8 , 2 0 0 6 O r l a n d o

pink elephant’s 11th new reality! brochure... · 2020-06-07 · in this insightful keynote ......

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