Pink Cuda Shirts

Example Presentation

Our Recommendation

Pink Cudas Shirt• Selling Price: $12.00• Purchase 200 •Appealing to General Population of Students•Aligns with Breast Cancer Cause Marketing Campaigns in October

Breast Cancer Awareness Campaign

Here is where I would give you background information of the Breast Cancer Awareness Campaign run in the month of October and why people are interested in wearing pink.

Social Reasons, etc….

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Product

• It is produced by…• Made of a 50/50 cotton/polyester blend.• Screen printed Cuda Logo.• Etc….

Pricing

• Pricing Method: Cost Oriented• Markup: 70% (Round up to Nearest $1.00)

Financial Impact

• Cost: $7.00• Price: $12.00• Return: $5.00• ROI: 0.71• Break Even Point: 42 Shirts

Marketing Campaign

• Overview of Campaign• What is the main message?• Slogan?• Product Logo?

Print Media

• Ad Plan (Include Potential Advertisements)

Broadcast Media

• Plan• Examples?

Internet Media

• Plan• Examples!

Guerilla Campaign

• Explain.• Examples?

Direct Marketing

• Show example here

Sales Promotion

• Example• Explanation

Product Research

• What did you want to determine? What were your goals for the research?

Survey Method

• I conducted a survey on 1 person with 10 questions in order to collect quantitative data.

• This primary research was used to determine if our products matched the wants and needs of the target market.

Coach Dixon’s Favorite Pies

Evaluation: The data clearly Suggests that blueberry piewould be the best fit for thesample of the population.

Focus Group Method

• A majority of the focus group agreed that the Pink Cudas Shirts would reflect a positive image.

• Many students agreed that they would purchase the shirts at $12.

• “Pink shirts are the shizzle.” – Snoop

Final Sales Pitch