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Pine Capital Limited Incorporating Story-i and its subsidiary January 2015 Investor Roadshow For personal use only

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Page 1: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Pine Capital LimitedIncorporating

Story-i and its subsidiary

January 2015 Investor Roadshow

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Page 2: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Investment Overview

• Pine Capital Limited (ASX: PCD) successfully completed theacquisition of Story-I Pte Limited (Story-I) and its subsidiaries togain significant exposure to profitable consumer electrics retailchain in Indonesia

• Story-I currently owns and operates 8 Apple Stores, 3 SYNCHstores and 1 Lenovo Store

• Executed or in the process of negotiating letters of intent for afurther 9 stores within Indonesia

• Net Audited Revenue Calendar Year 2013 of $18.3M & Net Profit$1M

• Upcoming launch of iPhone 6 and Apple Watch in Indonesiarepresents a significant sales opportunity

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Page 3: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

DirectorsYulius Halim BEng (Elec) – (Chief Executive Officer)

• >26 years in the IT industry with working experience in

channel management for consumer, small medium

business and distribution of IT products ranging from

hardware, accessories, software and networking

equipment.

• Previously held senior management positions in the

industry most recently as Managing Director of P.T.

Ingram Micro Indonesia, as Country Manager for Dell

business in Indonesia and as Director, SMSP ( Small &

Medium Market, Solution and Partner ) for Microsoft

Indonesia.

Michael Chan - (Executive Director)

• Founder of Story-I, commencing with a single store in

2010 through to current network of 12 stores in over 10

cities in Indonesia

• >15 years business experience and has held

management positions in various telecommunication

and IT companies throughout Malaysia and Indonesia

• Mr Chan is focussed on the expansion of the store

network to over 23 stores by the end of 2015 in

Indonesia as well as in Vietnam and Myanmar

Djohan Widodo MSc(Industrial Eng.)- ( Chairman)

• Mr Widodo is currently the Chief Executive Officer of

the Senopati Group whose activities include

logistics, warehousing and distribution of automotive

parts for Mitsubishi vehicles in Indonesia.

• Mr Widodo has over 15 years of working experience

with the group.

Michael Pixley ( Non-Executive Director)

• Mr Pixley has worked as a merchant banker

specialising in strategic corporate development, joint

ventures and acquisitions. He has over 20 years’

experience in the Asian business sector and has

extensive network and relationships with key

personnel in government, corporate and private

sectors in the Asia pacific region.

• Mr Pixley was part of a management team of a

prominent Asian group which over a period of 10

years oversaw the development of industrial

properties throughout China, developments in

Australia and the expansion of industrial

manufacturing plants in Asia.For

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Page 4: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Corporate

Pine Capital Limited

ASX Code PCD

Share Price1 $0.16

Shares on Issue 120.44M

Market Capitalisation $22M

FY13 Calendar Year Audited Revenue $18M

2013 Calendar Year Net Profit $1M

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Page 5: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

• Indonesia is the world‘s 4th most populous country with a population

of 253 million which is expected to grow to 265 million by 2020.

• Its MAC (middle-class and affluent consumers) population isexpected to double to 141 million by 2020.

• Indonesia’s demographics are compelling๏>60% of its residents are currently aged 20 to 65๏27% of Indonesia’s population is below age 15, giving the country

a large incoming workforce and a low dependency ratio.

• Keys to success:๏Continuing our early mover advantage with a highly focused

aligning growth to the rapidly expanding demand of consumers

Indonesia- Asia’s Centre of

Growth

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Page 6: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Overview of Story-i• Representing 3 global brands - Apple , Samsung,

Lenovo that cater to the lifestyle of the MAC population

• Story-i to target the entire range of Apple products

• Sync/IConnect to target life style products of global

brand ( Apple, Lenovo, Samsung) and accessories

• GeekZone provides service and software including both

warranty and upgrade offerings in addition to the Story I

accessory range

Geekzone

Synch

Lenovo

Story i

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Page 7: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Medan

Pekanbaru

JakartaTangerang

CibinongSolo

SemarangMataram

Kupang

Pontianak

BanjarmasinBanjarbaru

Balikpapan

Samarinda

Manado

Makassar

Jayapura

Story i planned locationStory i Existing LocationCity with other

apple reseller

Existing & Planned Store

Locations

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Page 8: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

15

7

10

14

23

0

6

12

18

24

30

FY 10 FY 11 FY 12 FY 13 FY 14 FY 15

Story-i: Current & Projected Stores

Store Expansion Pipeline

FY15 Store Future Development

1. Malang Town Square - East Java (under negotiation)

2. One Bel Park Fatmawati - Jakarta (under negotiation)

3. Jimbaran Junction Bali ( under negotiation)

4. Hartono Mall Jogjakarta (under negotiation)

5. CSB Mall Cirebon (under negotiation)

6. U City Mall Medan (under negotiation)

7. Lombok Epicentrum (under negotiation

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Page 9: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Existing Stores

Geekzone Balikpapan Sync Jayapura Lenovo Solo

Story-i Living World Story-i Semarang Story-i Balikpapan

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Page 10: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Selected New Store Locations

Big Mall - Samarinda

Star Square - ManadoJimbaran Junction - Bali

CSB Mall - Cirebon

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Page 11: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

New Stores11 more to be opened by 2015 in high traffic areas targeting the identified and

rapidly growing MAC demographic.

Increased Exposure

Apple products with new launches have high growth profiles.

In existing locations, Story-I will drive increased traffic to locations with

promotions linked to Apple/Lenovo/Samsung using their innovative online

community and reach.

AARLeverage the strength of Apple brand.

Significant growth opportunities for Apple brand

Lifestyle Accessories

Significant growth opportunities in accessories and lifestyle products, including

headphones(Beats), Jawbone sound fashion accessories add-ons down to

fashion accessories such as satchels, bags, and cases/covers

Corporate

Opportunities

Significant M&A opportunities to increase the early mover advantage and Story-

i growth in Indonesia and the region

Web Sales Full roll out of Online Lifestyle Products Store

Micro Stores Mobile kiosk product and service stores to capture additional market share

Growth Strategy

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Page 12: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Forward Looking Statements:

Statements contained in this presentation, particularly those regarding possible or assumed future

performance, estimated company earnings, potential growth of the Company, industry growth, trend

projections, outlook, guidance, indications of plans, strategies and objectives of management are or may be

forward looking statements. Such statements relate to future events and expectations and therefore involve

unknown risks and uncertainties which are outside of the control of the Company that may cause actual results

to differ materially from those expressed or implied by these forward looking statements. The Company

assumes no obligation to update or review any forward looking statements, whether as a result of new

information or future events.

Disclaimer:

No representation or warranty (express or implied) is given or made by any person (including Pine Capital

Limited) in relation to the accuracy, likelihood of achievement or reasonableness of any forward looking

statements or the assumptions on which the forward looking statements are based. Pine Capital Limited does

not accept responsibility or liability arising in any way for errors in, omissions from or information contained in

this presentation.

Investment Decisions:

Nothing contained in this presentation constitutes investment, legal, tax or other advice. The information does

not take into account the investment objectives, financial situation or particular needs of any investor, potential

investor or any other person. Prior to making an investment decision, consultation should be undertaken with

an appropriately qualified independent financial advisor.

Disclaimer

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Page 13: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

( In AUD ) FY 31 Dec FY12 Audited FY13 Audited

Revenues 4,217,003 18,318,136

Cost Of sales (3,221,468) (15,121,695)

Gross Profit 995,535 3,196,441

Operating Expenses (813,351) (1,774,426)

PROFIT/(LOSS) BEFORE TAX 182,184 1,422,015

Tax Benefits (Expenses) (45,562) (360,623)

NET PROFIT/(LOSS) 136,622 1,061,392

Appendix 1: Financials

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Page 14: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Appendix 2: Indonesia Population Demographics

Population of Indonesia 253,609,643 (July 2014 est.)

Age Structure

0-14 Years: 26.2%

15-24 Years: 17.1%

25-54 Years: 42.3%

55-64 Years: 7.9%

>65 Years: 6.5

http://www.indexmundi.com/indonesia/age_structure.html

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Page 15: Pine Capital Limited - ASX · • Pine Capital Limited (ASX: PCD) successfully completed the acquisition of Story-I Pte Limited (Story-I) and its subsidiaries to gain significant

Appendix 3: Indonesia Population Affluence

0

10

20

30

40

50

60

70

80

Elite >7.5M Affluent 5-7.5M Upper Middle 3-5M Middle 2-3M Emergin Middle 1.5-2M

Aspirant 1-1.5M Poor <1M

Po

pu

lati

on

(M

illio

ns)

Monthly Household Expenditure (IDR Millions) 1

Increasing affluency of Indonesia's Population

Population 2012 (M)

Population 2020 (M)

Sources: BCG Population and Household Expenditure Database 2012, BCG analysis; Indonesian Government Statistics Office (BPS). 1Monthly household expenditure numbers are st

ated in real 2011 terms (adjusted for inflation) and include regular household expenditures such as food, utilities, transportation, communication, and regular household supplies, and

exclude discretionary spending such as entertainment, restaurant dining, and similar categories. Note that the expenditure level is based on data from BPS, which uses regression an

alysis to remove irregular expenditures. The spending levels used to define wealth classes in this model may differ from those used by market research agencies to define

socioeconomic status levels because of different data collection methodologies and models..

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