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About Clear Channel 4

Pass the Advertising Test with Flying Colors 5

Pump It Up 6

Adding Reinforcements 7

Research 8

Information Filter 9

Outdoor 10

The Clean Sweep 11

Transit Shelters 12

Posters 14

Bulletins 16

Welcome to Our Backyard 18

What Do We Do Now? 19

Table of Contents

4

Who We Are

Similar to Pinch•A•Penny, Clear Channel Outdoor has a long history in the Tampa Bay area. As the country’s leading outdoor advertising company, Clear Channel is also the only full-service outdoor advertising company in Tampa Bay.

Clear Channel Outdoor is in the business of helping our customers grow their business, and our marketing department is committed to providing the most detailed and accurate representation of outdoor advertising’s performance abilities. We utilize standard, accepted formulas for reach, frequency and GRP delivery statements. Also, our per-unit and average circulation figures are authenticated by the Traffic Bureau, an independent auditing agency.

The success of our outdoor advertising effort is very important to us. To this end, we provide custom marketing research, demographic and geographic market studies, pre- and post-buy analysis, promotion tie-in assistance, consumer research, graphic art services, computerized media planning, and more. Our goal is to have a long-term, mutually profitable relationship.

The Tampa Bay Division of Clear Channel Outdoor is committed to providing Pinch•A•Penny with the most desirable inventory and exceptional customer service. We invite you to take advantage of our wonderful company and all the research, creative, planning and product information we offer FREE to our clients.

About Clear Channel

5

Pass the Advertising Testwith Flying Colors

The most common methods for testing

memorability in advertisements are

recognition and recall.

Are you reaching all the people you need to?By using a diverse range of outdoor formats, you broaden market-wide distribution and extend your reach beyond home.

Are people aware of your services, products or specials?Outdoor delivers high awareness in a short period of time so it is great for new products or services introductions. Outdoor conveys point-of-sale reminders moments before a decision is made.

Does your message get the mail delivery once-over and then get tossed or lost?Expand the impact of other media. Outdoor extends a direct mail message beyond the one-time exposure of mail delivery.

Are you getting the most out of your current advertising program?Outdoor advertising is one of the most cost-efficient forms of media. Its ability to deliver specific target audiences at low costs makes it a valuable addition to virtually any media mix. Outdoor offers excellent reinforcement for other media.

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Pump It Up

Is one type of advertising better than another?

Targetability - geographic targeting

Tracking - track responses with coupons

Precision - detail oriented product information

Frequency - loyalty to stations

Drives Traffic - directs listeners to location

Targetability - radio formats

Cost Prohibitive - production, postage

Perception - junk mail

Quality - poor printing

Delivery Issues - returned mail

Station Surfing - commercials are turned out

Creative Limits - attention-getting messages

Cost Prohibitive - based on Arbitron ratings

Specific Market Penetration - wasted circulation

DIRECT

Stre

ngth

sW

eak

nes

ses

RADIO

7

Adding Reinforcements

Adding outdoor advertising to your media mix pumps up your reach & frequency significantly.

The combination of radio and outdoor epitomizes the near perfect marriage of media. Outdoor serves as a cost-efficient playback of the audio provided by radio

Direct mail and magazine ads can provide detailed information while outdoor extends the memorability of the message beyond a one-time mail delivery.

Outdoor has the possibility to be targeted to the delivery zones of direct mail collateral.

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ResearchThere are 545,000 pool or spa owners in the Tampa Bay Market, and 53,000+ are projected to have a pool or spa installed in the coming year.

A recent industry survey indicated that 88% of pool and spa owners are married homeowners and most have children under the age of 18 living at home.

Of adults 18+ in Tampa Bay who own pools, 49.3% are male and 50.7% are female.

The average age bracket of pool owners is 35-44 with the average age 38.

Husbands initially suggest shopping for a hot tub 54% of the time compared to 13% of the time when the wife initiates the process.

Selling season for pools, spas and accessories is getting longer. Reasons: More Year ‘round consumer demand 57% The economy 46% Broader product range 36% Weather 34% More services 32% Other 9%

The number one drawback of owning a hot tub is maintenance (52%), followed by cost (22%) and space (20%).

Source: Aqua Magazine: Pool and Spa News 2000 Arbitron/Scarborough Reports

At a glance look at the lifestyle habits of your

customers

9

Information Filter

Clear Channel Outdoor knows

Tampa Bay.We know your customers, how many miles

they drive, where they’re going and how

long it takes them to get there.

Pool owners are on the goPool owners are 37% more likely to travel 1000 - 1999 miles a month around the Tampa Bay Market.

Pool owners are 45% more likely to spend 30-59 minutes a week traveling to work one way.

Approximately 275,565 pool owners travel more than 500 miles a month throughout the Tampa Bay market.

The majority of pool owners are heavy travelers (average of 500 miles per month) resulting in heavy exposure to outdoor advertising.

Pool owners get aroundPool owners are 75% more likely to travel the Howard Frankland Bridge, 7% the Courtney Campbell Causeway and 37% use the Gandy Bridge to work each week.

Pool owners are 40% more likely to travel the Howard Frankland Bridge, 27% the Courtney Campbell Causeway and 19% the Gandy Bridge to any place a week.

Sources: Arbitron/Scarborough; MRI 2002 Fall Study

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Outdoor

“Letters 10 feet high will sell almost anything.”The Billposter - 1899

With Outdoor - The Medium is the Message

The very size of outdoor creates dramatic presence and a prestigious image for Pinch•A Penny.

Opportunities of creative expression are unmatched in any other advertising medium.

Given its visual nature, outdoor is the medium best adapted for branding products.

Magazine, newspaper, television and direct mail creative an be easily translated into persuasive outdoor messages.

Your message generates hundreds of square feet impact.

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The Clean SweepBecause Clear Channel Outdoor has the most inventory in the market, we can provide Pinch • A • Penny with unparalleled locations and give you the ability to reach almost the entire market at one time. With that kind of reach, more selling opportunities are created for Pinch • A • Penny because more people are exposed to your selling message.

Transit SheltersProvide complete coverage to reach those target areas where the other out-of-home advertising is limited.

67’’ X 46’’

PostersMaximize brand awareness and are ideal for new product/service introductions as well as seasonal promotions.

10’5’’ X 22’8’’

BulletinsSustain brand awareness on a constant basis and extend reach over a period of time.

14’ X 48’

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Transit SheltersShelters penetrate areas where other out-of-home coverage is limited or unavailable. Transit shelters offer outstanding visibility and quality impressions within a glass showcase.

• Deliver high circulation figures due to curbside positioning along main roadways.

• Maintain high visual impact 24 hours a day, using back-lit illumination.

• Economical medium providing low-cost impressions

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PostersPosters provide instantaneous coverage and market reach in a short period of time. They allow you to target specific market areas and demographic audiences.

• Rapidly build and maintain market presence.

• May be tailored so your program reaches specific audiences (households who own pools), minimizing “wasted“ circulation.

• Reach & frequency are unmatched by any other medium.

• Ability to cover arteries leading to specific store locations makes posting especially lucrative as a “point-of-sale” medium.

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• Dominant, larger than life, coverage of high traffic locations.

• Frequent is greater as they continue to generate exposures, increasing name awareness.

• Creative becomes even more powerful with extensions reaching beyond the limits of the basic structure.

• Provide hard-hitting reinforcement of your poster campaign.

BulletinsBulletins are the largest, most impactful form of outdoor advertising.

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Welcome to Our Backyard

155 Stores and growingYour partnership with Clear Channel Outdoor can grow too. The amazing similarities between your store coverage and our inventory don’t stop in Tampa Bay. Your representative can facilitate your Outdoor campaign(s) all over the State of Florida and beyond. This saves your administrative time and money and allows you to receive the maximum benefit from your out-of-home advertising!

Pensacola Panama City

Tallahassee

Gainesville/Ocala

Jacksonville

Daytona Beach

Orlando

Melbourne

West Palm

Tampa

Ft. Myers

Naples

Miami

Ft. Lauderdale

Pinch•A•Penny Locations

Clear Channel Outdoor Locations

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What Do We Do Now?Okay - Now that you know what Clear Channel Outdoor is all about, we’ve customized this media plan to not only fit your budget, but also help you achieve your marketing objectives.

Poster Transit Shelters#100 GRP Poster/Transit Shelter Combo Showing (123 Panels) for immediate market exposure, top-of mind awareness and name recognition.

Bulletins2 - 14’ X 48’ Rotary BulletinsImplemented to extend the memorability of the message.

3 - Spectacular BulletinsFor a dominant presence in the marketplace.

Outdoor Recommendation

4-WeekRate per Panel

$378

MonthlyRate per Bulletin

$2,880

Average MonthlyRate per Bulletin

$2,352

48 WeekInvestment

$557,928

12 MonthInvestment$69,120

12 MonthInvestment$84,672

TOTAL PROGRAM INVESTMENT

$711,720