pimping your angellist profile - angelpad
TRANSCRIPT
Pimping Your AngelList Profile"
Brendan Baker!AngelPad – March 16, 2011!
Brendan Baker!
Your job is to capture their attention."
!Donʼt tell your life story. Focus on memorable highlights.!
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Brendan Baker!
Youʼre in a market for early stage funding."
Stand out. !Donʼt take is personally. !
Nobody cares about your problems.!
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Brendan Baker!
The best info, as concisely as possible."
Be focused. !Second draft = first draft – 25%. !Third draft = second draft – 25%.!
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Brendan Baker!
80/20: 80% what youʼve done, 20% where youʼre going."
Investors will extrapolate your past success to predict your future progress. This is different in other pitching contexts.!
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Brendan Baker!
Evidence trumps potential."Every time you call yourself a ʻvisionary,ʼ a puppy dies. Youʼre
not a gamechanger, seasoned professional, innovative, next generation, or any other overused catchphrase.!
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Brendan Baker!
Conviction convinces."Use present tense and strong wording. !
Avoid weak shit like ʻweʼre planning to…ʼ!
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Brendan Baker!
Associate yourself with success."
Capture the gold dust from your investors, past employers or startups, customers, etc.!
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ASM: Always Show Momentum."
Venture investors invest in momentum. !Set expectations: ʻweʼre still in private beta but…ʼ !
Use absolute and growth numbers.!
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Brendan Baker!
Geeks rule."AngelList is a technical community. Broadcast your geeks.!
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Brendan Baker!
Give them something to touch right away."
Provide a demo with login details or failing that, screenshots. Donʼt rely on a 2 minute demo video. Busy investors wonʼt
watch it.!
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Brendan Baker!
Get Help."Ask your advisors, investors and supporters to share your profile,
leave comments, vote it up, etc. Social proof is important, and everyone likes a winning team.!
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Brendan Baker!
Be Honest. Always."Misrepresenting information will damage your chances of
getting funding. And itʼs wrong.!
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Brendan Baker!