pilotcity awareness campaign overview
TRANSCRIPT
P I LOTC I TYA W A R E N E S S C A M P A I G N
O V E R V I E WOur city, San Leandro, is currently in a state of transforming
itself in a more inclusive culture and creative direction.
Through industry and educational partners– including
government officials! PilotCity has successfully built the
foundation to make a real impact on our city's brand and
culture.
P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M
W i t h a l l o f t h i s i n p l a c e , P i l o t C i t y i s r e a d y t o i n v i t e t h o s ew h o a r e i n t e r e s t e d i n m a k i n g a n i m p a c t i n o u r c u l t u r e w i t h u s .
WHAT IS NECESSARY TO CHANGE A CITYIS TO CHANGE THE AWARENESS OF A CITY
Understanding the Project:
CITY
INDUSTRY EDUCATION
PEOPLE
San Leandro is now realizing thevision to become the leaderof innovation from within. NowPilotCity is here to make thathappen by partnering withcommunity members with thosewho wish to create the change theysee by first having an awarenesscampaign.
P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M
The mission of this campaign is to bethe spark that enables thecommunity to join the growth of SanLeandro, the city of innovation. Tolead this change we're starting withthe future of our city, San LeandroHigh School, in search to find thosewho wish to enable themselves andothers– to be a part of the changesthat are coming to our city and leavetheir legacy.
I N T R O D U C T I O N :A W A R E N E S S C A M P A I G N
I M P A C T
IMPLEMENTATIONC U L T U R E ' S P H A S E S
P I L O T C I T Y . C O M | T I M @ P I L O T C I T Y . C O M
A W A R E N E S S E N G A G E M E N T A C T I O N
B R E A K D O W NT H E P R O C E S S
M I S S I O N | M I L E S T O N E | G O A L | D E T A I L S
M I S S I O N M I L E S T O N E G O A L
the purpose andv is ion of the
campaign i tse l f
an ach ievement thatimpacts the growth
towards the miss ion
def ines thepr ior i t ies of each
mi lestone
B R E A K D O W NE X A M P L E
M I S S I O N | M I L E S T O N E | G O A L | D E T A I L S
M I S S I O N M I L E S T O N E G O A L
to have P i lotC i tylogo be recognizedby the community .
beg in wi th SanLeandro High schoolrecogniz ing the logo
bui ld a core team atSLHS to beg in the
cul ture at the HighSchool .
THE PROBLEMwhy it's hard to change culture
FAILED PROJECTS REACTING TIME
some of thestrategies we develop
might not work
to failure as anopportunity to taketwo steps back and
regroup to brainstorm
the pressure of a timecommitment presents
itself for.
THE SOLUTIONhow it's possible to change culture
FAILED PROJECTS REACTING TIME
some of the strategieswe develop might not
work, but how weapproach failure
determines the future
to failure as anopportunity to taketwo steps back and
regroup to brainstorm
the pressure of a timecommitment presents
itself, no doubt about it,but by staying patientand celebrating smallwins are a part of that
time as well.
BRANDRECOGNITION IN
SLHS
PHASE 2:ENGAGEMENT
PHASE 3:ACTION
PROPOSED MILESTONES & SCHEDULE
FEB 1s t - 17 th
FEB 18 th - MAR 1s t
MAR-APR
Phase 1 : Awareness Goal 1 : AcademiesGoal 2 : C lassroomsGoal 3 : School
Mi lestone: TBD Goal 1 :Goal 2 :Goal 3 :
Mi lestone: TBD Goal 1 :Goal 2 :Goal 3 :
1 STEP FORWARD 2 STEPS BACKThis type of campaign is not the type to be a linear, "step1-2-3" process, and to address this we've come up with areactive process that plans for different possibleoutcomes for each milestone. Think about it, if theclassrooms don't achieve the level of brand awareness weset out to have, then we must regroup and approach thesituation in a different was
Don't watch the clock do
what it does. Let's Talk
S c h e d u l e a o n e - o n - o n e m e e t i n g w i t h m e t o d i s c u s s y o u r i n v o l v e m e n t a n d a n yc o n c e r n s y o u m i g h t h a v e b e f o r e j o i n i n g u s . C l i c k t h e l o g o a b o v e .
If you have inquiries or are in needof clarification on any aspect of thecampaign, please contact:
[email protected]@gmail.com