1Pikkle KK

Japan’s leading social games publisher

Shimizu Building 4F, Shinjuku 8-14-18, Tokyo 160-0023, Japan

03-3360-2007 | http://pikkle.com | dc@pikkle.com

Three huge social game platforms:– All three have billing systems– OpenSocial (or opening soon!)

Half the population, twice the ARPU:Japan is as big as the US market!

2All the games in this presentation are the property of their respective owners

17,920

15,100 15,120

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

mixi モバゲー GREE

mixi モバゲー GREE

Japan total SNS audience

Mixi Mobile-Game-Town Gree

18M 15M 15M

（千人）

出典：　斉藤徹「mixi, モバゲー , iPhone徹底比較「どのアプリが一番儲かるか？」」 2009.12.01, http://blogs.itmedia.co.jp/saito/2009/12/mixiiphone-ee69.html株式会社ミクシィ、株式会社ディー・エヌ・エー、グリー株式会社決算短信より作成

3All the games in this presentation are the property of their respective owners

Pageviews: It’s a mobile world!

Mixi is 30% PC – monthly 4B mobile page-views. Everything else is mobile-only.

4,520

11,440

0

17,483

220

23,460

出典：　斉藤徹「mixi, モバゲー , iPhone徹底比較「どのアプリが一番儲かるか？」」 2009.12.01, http://blogs.itmedia.co.jp/saito/2009/12/mixiiphone-ee69.html株式会社ミクシィ、株式会社ディー・エヌ・エー、グリー株式会社決算短信より作成

mobile

PC

Pikkle KK 4

Summary: Japan’s main SNS Players

Mixi DeNA(mbga) Gree Facebook

Users 18M 15 M 16M 1M?OpenSocial Open Open Open-ing OpenSocialGraph Real Virtual Virtual RealARPU $0.65 $1.61 $1.87 ??

Before launch of games and appliBefore launch of games and appli

Cnet Japan Feb 05 2010

5Pikkle KK

DeveloperR&D PhaseJooJoo portal

Pikkle is Japan’s leading social game publisher

Social Game Publisher

Series ASeries A

Year 1 Year 2 Year 3 Year 4

Mixi investment

Mixi investment

Pikkle KK 6

Pikkle’s Social Game Enabling Platform

RASH: Mobile Flash Server RenderRASH: Mobile Flash Server Render

Facebook AdapterFacebook Adapter OpenSocialOpenSocial

Game

Game

FB billing API Mixi

DocomoKDDI

webmoney

Game: Trophies, Ranking, Leveling, Battles

Analytics: CVR, LTV, Billing CVR, A/B testing

Social: invitations, gifts, teams, feed management

Simulation engine

Collection + Trading

Common items: avatars

新規ゲーム仕組み

Game application

Game engines

Shared infrastructure

Billing API

battle rpg

Mobage town

7Pikkle KK

JooJoo: Social Game Portal

Social Entertainment Virtual GoodsGames

Social game portal•Raise pets with your friends•Non-realtime Battle games with other users•Paid gifts and other virtual items•Write blog articles to raise your in-game level•Your avatar shows up in games and also on your blog and home page

8Pikkle KK

Rhythm Star☆

Get together with your friends to form a dance group! Play mini-games to level up your character, and then compete in the arena dance battle!

9Pikkle KK

Pocket Aquarium☆

Special limited fish from around the country you can trade as Gifts with your friends. “Coupling” allows fish to have babies – try and create new rare fish!

10Pikkle KK

Communication channels on Mixi container

Feed: your fish is hungry!

Feed: your fish is hungry!

Friends List: your friend just came and cleaned

your tank!

Friends List: your friend just came and cleaned

your tank!

Application invitationsApplication invitations

A gift from your friend!A gift from your friend!

Community: come and look at my fish tank!

Community: come and look at my fish tank!

Mail: do you want to trade items?

Mail: do you want to trade items?

Blog post: Kumiko found a rare fish you can only get

in Hokkaido

Blog post: Kumiko found a rare fish you can only get

in Hokkaido

11Pikkle KK

Mobile specific features

Mobile specific viral channels and messaging APIs

Location-based functions Operator billing integration.Handset optimization

Pikkle KK 12

Operations: events, goods, user support

• In social games the post-launch service operation is a critical success factor. Pikkle has deep experience in running these services.

• Japanese users also expect a high-level of customer support.• We also know how to build activity in the fan communities around our games.

Hina Matsuri Halloween Christmas Easter eggs

“Girls Day” Japanese festival

Limited period virtual goods

Pikkle KK 13

Pikkle’s Virtual Goods merchandising expertise

• Consumables – food, energy, …

• Limited edition items• Mystery/Lucky items

– easter egg campaign• Shortcut items

– Save time by paying• Bundling

– Get special items only when you buy currency

• Dual currency systems

• Payment funnel metrics

14Pikkle KK

Low-friction Payment Flow with Mixi Points

If you don’t currently have any Mixi points, just enter a 4 digit PIN and the amount goes on your phone bill

Otherwise go straight to the mixi confirm screen.

Game provider can decide different pricing for items. Eg here we have 10 stars for 100 coins or 33 for 300

Mixi screen to confirm you want to hand over mixi points to this game provider

Success! And link back to the game

The conversion rate to paying customers is very high on Japan mobile social networks, due to the ease of instant mobile payments.

15Pikkle KK

AmebaAmeba

KDDIKDDI

GreeGree

Pikkle investors and partners

Pikkle’s 5 major investors are a who’s who of the japanese mobile social landscape. We are the largest single investment for Mixi’s app fund, and share a board member.We also have a joint-venture with Adways, japan’s largest offer-ad network.

Pikkle KK 16

Partner with Pikkle!

• Expert in Japanese and US social platforms– Can explain the differences and parallels to the west

• Unparalleled business network and access– Weekly meetings at Mixi, updates info on APIs

• Unique Mobile flash technology and know-how– Proprietary technology for mobile flash, many years know-how

• Mobile social R&D– Market-test mobile social apps to sell worldwide

• Cross-Cultural Team– bilingual developers, international culture + attitude

• New revenue stream– reduce your dependency on Facebook

Partner with us to launch in Asia!