pieter wuyts 8 seconds sexyemail event
DESCRIPTION
This is the presentation of Pieter Wuyts of 8Seconds at the EMMA-nl Sexy email event about emailmarketing desing & testingTRANSCRIPT
![Page 1: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/1.jpg)
3 december 2009Twitter hashtag: #sexyemail
![Page 2: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/2.jpg)
Real Time Multivariate testing and
optimization of email campaigns
![Page 3: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/3.jpg)
How Real time Multivariate testing works
Time difference between sending the email and viewing
the images
2. Download images1. Receive email
![Page 4: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/4.jpg)
How Real time Multivariate testing works
![Page 5: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/5.jpg)
How Real time Multivariate testing works
![Page 6: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/6.jpg)
Lessons we’ve learned.1 example
![Page 7: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/7.jpg)
Case study
Telecomoperator �
TELL A FRIEND
Approx. 140.000 addresses
Goal: Convince a friend
Which present will maximize the
effectiveness of the campaign?
![Page 8: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/8.jpg)
+ 51 %+ 51 %
6258 Unique views to determine winner
70825 Remaining viewers only saw winning prize
Case Study 1
![Page 9: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/9.jpg)
Lessons learned and case studies
![Page 10: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/10.jpg)
Lessons we’ve learned.Show the products
![Page 11: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/11.jpg)
+ 29 %+ 29 %+ 30 %+ 30 %
Show the products
+ 58 %+ 58 %
![Page 12: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/12.jpg)
Lessons we’ve learned.Tell them what they will get
![Page 13: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/13.jpg)
Tell them what they will get
VisitVisitVisitVisit ourourourour websitewebsitewebsitewebsite Click Click Click Click herehereherehere to to to to seeseeseesee the online demothe online demothe online demothe online demo
+ 72 %+ 72 %
+ 230 %+ 230 %
+ 44 %+ 44 %
![Page 14: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/14.jpg)
Lessons we’ve learned.Tell them what they will get
But don’t be too pushy
![Page 15: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/15.jpg)
+ 301 %+ 301 %
+ 72 %+ 72 %
35% OFF
Enter the Sale Now!View the exclusive
collection for sale now
Don’t be too pushy
+ 420 %+ 420 %
![Page 16: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/16.jpg)
blank
Don’t be too pushy
+ 830 %+ 830 %
![Page 17: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/17.jpg)
Lessons we’ve learned.Use ugly colours
![Page 18: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/18.jpg)
Colours matter
+ 23 %+ 23 %
+ 30 %+ 30 %
� Discover all promotions
� Discover all promotions
![Page 19: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/19.jpg)
Lessons we’ve learned.Start testing
![Page 20: Pieter Wuyts 8 Seconds Sexyemail Event](https://reader034.vdocuments.us/reader034/viewer/2022051412/548232d45806b501058b462b/html5/thumbnails/20.jpg)
Lessons we’ve learned.
Contact
Pieter Wuyts - Account Director
email: [email protected] - mobile: +32 479 98 95 19