A Pie by KayKayla Thomas

Kool-Aid pies for hungry customers

Finger-licking GOOD!!!!

The Pie Issue

Everyone goes to bakeries and buy the typical apple pie or the typical cheese

cake. No one is open to be unique.

Benefits of A Pie by Kay

People want to be different in the way they dress, in the

way they look, and sometimes in the way they

eat. A Pie by Kay gives people that unique side

through food.

Mission and Social

ImpactA Pie by Kay provides

customer service beyond expectations.

A Pie by Kay will donate 12 pies to the American Diabetes Association.

Description of

Product● A Pie by Kay

consists of over 20 different Kool-Aid flavors in a graham cracker crust.

● Has a cool, solid, creamy taste inside

● Pink Lemonade is the most popular flavor.

● The pies will get picked up from my location.

Business ModelDescription of Expenses

Variable Material Expenses

Total: $4.78

Cooling Whip $1.25

Kool-Aid Packages

$0.21

Condensed Milk $1.54

Graham Crackers Crust

$1.78

Fixed Expenses Total: $74.77

Insurance $29

Advertising $20

Depreciation $25.77

Economics of One UnitSelling Price $12.00

Cost of var. materials exp. $4.78

Cost of labor $0 Other variable costs $0Total COGS/ COSS $4.78Contribution Margin $7.22

Definition of One Unit

One 9” Kool-Aid Pie

Monthly Break Even Units$74.77

= 10.36 ≈ 11 units$7.22

Market Analysis

Description of Target Consumer

Demographics Geographics

Ages 8-40African AmericansFamiliesNon-Diabetics

Lives in ChicagoOn the South sideAuburn Gresham Neighborhood or Englewood

Psychographics Buying Patterns

Likes sweet foodsEnjoys pastry

High quality piesQuick pick ups/deliveriesAffordable Prices

Total Population

Target Market Population

115,610,216

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name: Bakery Annual Industry

Sales: $36 billion

1,028,746

198,266

Marketing and Sales

● Social Media: Facebook, Twitter, Instagram

● Posting fliers around the local neighborhoods

● Company Website● Loyalty Benefits: Coupons, etc.● Free food stands in local grocery

stores● Attending community events

CompetitionA Pie by Kay Bang Bang

Pie ShopHoosier Mama Pie Company

Price $12 $26 $6-$12

Quality Provides Sugar-Free and regular Kool-Aid packages

Made by hand with the best ingredients

Use best chocolate Freshest Fruit

Location 6118 S. Whipple St.

2051 N California Ave.

1618 ½ Chicago Ave.

Your Competitive Advantages

1. A Pie by Kay is local. 2. A Pie by Kay offers a pie that is not in the Chicagoland market.3. A Pie by Kay contain sugar-free Kool-Aid.

Qualifications•Over 6 years experience

baking Kool-aid pies•Taking entrepreneurship

class

•Baking/Pastry Skills (Cakes, cookies, brownies, etc.

•Good conversational skills

Sales Projections

Total Units1600

Gross Revenue$19,200

Net Profit$11,552

Start-up FundsItem Why Needed Cost

Acer Computer Needed to create my website $177.99Business Phone Needed to communicate with

customers$499.99

Mixer Needed to blend the ingredients together.

$249.99

Freezer Needed to store pies and keep cool

$161.67

Total Startup Expenditures $1089.64Emergency Fund $544.82

Reserve for Fixed Expenses $3,268.92Total Startup Investment $8,172.30

ROI: Return on Investment$11,552

= 141.36% ≈ $1.41$8,172.30

ROS: Return on Sales$11,552

= 60.16% ≈ $0.60$19,200

Future Plans● In one and a half year I

hope to expand my website.

● In two years I want to expand to a commercial kitchen and hire five staff members to assist.

● In five years I want to have a storefront in a local area.

Pies By Kay