PIERS Global Intelligence Solutions

Joe Davis, Pacific Regional Sales Manager

ABOUT PIERS®-Company Overview

PIERS TI – Transactional Database

PIERS Trade Profiles

Agenda

The commercial value … … of the right information in the right place, at the right time.

• Historical roots go back to the 1827 founding of The Journal of Commerce by S.B. Morse.

• PIERS was conceived as a information delivery service.

• PIERS was launched over 30 years ago as the JOC’s first venture into electronic information.

• Today, PIERS is the primary source of U.S. waterborne import-export trade data and a leading provider of global intelligence.

PIERS: Company Overview

Data Collection

• Comprehensive, timely and accurate database of trade data from manifests and bills of lading

• New data loaded weekly from U.S. Customs

• Covers 48 ports in the U.S. including Hawaii, Alaska & P.R.

• Over 15 million bills of lading collected annually

• Historical data available back to 1950

PIERS adds value

• PIERS gathers and verifies all records for accuracy and completeness.

• PIERS translates the raw data into intelligible shipping records in a format that has become the industry standard.

• PIERS subjects its data to a series of audits, and adds detail such as harmonized tariff codes and estimated value of cargoes.

PIERS Adds Value

Our Data Sources

Our Data Enhancements

Our Data Standardization

Our Quality Control

• AMS• AES• Direct Feed from carriers• Manual collection at ports

• HTS and PIERS commodity coding• Estimated Values• TEUs and FEUs

• Company Name and Address• Commodity Descriptions

• Names and dates are verified for each vessel• Port status and logs audited against Lloyds Voyage

Record, Lloyds Ship Register, and Carrier Schedules• Weekly audits conducted to identify and correct

incomplete or anomalous records• Monthly cargo volumes are vertified in partnership

with carriers and port authorities

Why Use PIERS

PIERS database reveals the details of global buying and selling to help companies find out:

• Who is buying and selling: Consignee (importer) name and address, notify party name and address, shipper (exporter) name and address.

• What goods are being transported and their estimated dollar value: Detailed commodity description, harmonized tariff code, marks and numbers and PIERS commodity description. Cargo quantity/unit of measure, 20-foot equivalent unit (TEU) count; estimated value.

• Where goods are being transported to and from: Country of origin, foreign destination, foreign port name and code, U.S. final destination and U.S. port name and code, arrival date and departure date.

Today, PIERS has 6,000 private- and public-sector clients …In the public sector:

• Federal departments and agencies• Regional, state and local government

In the maritime sector:• Global container carriers• Port authorities• Ocean transport intermediaries

In the commercial sector: *• Fortune 1000s• Trade associations• Support services, e.g., trade financiers, consultants, law firms

… in more than 40 countries

* Fastest growing sector, PIERS Commercial has grown 138% since 2002

How Companies Use PIERS

Global Market Opportunity:● Identify new markets and sales opportunities● Uncover global sources of supply● Monitor the competition

Strategic Planning:● Forecast demand and support strategic planning.● Project trade-patterns and deploy cargo-carrying capacity● Measure market share and benchmark performance against the

competition

Legal:● See that branded products get to the markets they were meant for

(and detect when they’ve been diverted or counterfeited)● Monitor contract compliance

TradeIntelligence@PIERS.com

PIERS offers its data in a suite of products to help companies involved in international trade.

PIERS Trade Profiles delivers

For each of the 350,000+ companies most active on both sides of U.S. import-export trade:

• From PIERS: The details of the most recent 12 months’ trading activities — down to the individual transaction; plus

• From D&B: The D-U-N-S® Number*-company demographics (SIC, year started, number of employees, sales volume, etc.), business background information — including standardized name and address, decision-makers’ names and phone numbers and – available now! – emailing capability.

• Single trading locations are linked up to their Domestic Headquarter using the DUNS Numbering system to give a complete view of a company’s trading activity.

*D&B D-U-N-S Numbers are proprietary to D&B, are licensed from D&B and are for internal use only.

D-U-N-S is a registered trademark of D&B.

Trade Profiles delivers

Trade Profiles delivers

Enables users to:

• Look up companies by location, products, or markets.

• Identify buyers’ mainstay suppliers.

• Rank sellers by activity, volumes, estimated values.

• Filter results by demographic criteria.

… so they can:

• Narrow-focus marketing.

• Map sales calls.

• Cross-sell their customer bases.

• Track their competitors.

See why more than 650 companies use PIERS Trade Profiles!

PIERS Global Intelligence

Provides you with …• A complete source of timely, accurate data on U.S. and

international import and export markets– The most complete picture of what’s happening in your

industry– More detail about international trade than any other

source in the world