piers finlaysons's presentation at emerging communication conference & awards 2010 america
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Please see corresponding blog http://blog.eComm.ecTRANSCRIPT
Piers Finlayson
Metaswitch Networks
20 April 2010
Bring your own wirelessHow smart mobile phones are revolutionizing wireline customers
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Wireless Substitution – sounds like bad news
• More than one of every five American homes (22.7%) had only wireless telephones during the first half of 2009: up 2.5% since the second half of 2008.
• One of every seven American homes (14.7%) had a landline yet received all or almost all calls on wireless telephones.
Blumberg SJ, Luke JV. Wireless substitution: Early release of estimates from the National Health Interview Survey, January-June 2009. National Center for Health Statistics. December 2009.
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Substitution continuing at an even pace
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Smartphone revolution
• Smartphone CAGR = 21% (long term)• Expected 546m units by 2015 (Credit
Suisse)• Lower ASP $100 - $250
• Fueled by OS competition:• RIM, Nokia, Apple, Android,• Windows Phone 7
• Wider coverage for high speed wireless
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There’s an app for that
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Why keep a fixed line?
• Reliable 911 service
• Concept of calling a location (person independent)• Office and home
• Quality of service
• Health concerns
• Fixed line not necessarily threatened by PC voice services
• Enhancement through 3rd party service: Google
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Option 1
• Become an MVNO
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Option 2:
Using wireless’s strengths against it
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Visual Voicemail for consolidated mailbox
Provides access to wireless and wireline voicemails from single mailbox
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But wait, there’s more!
• Enable users to• View faxes• Have voicemails delivered by email• Translate voicemails to text
• Access from• iPhone, BlackBerry, RIM, ...• Desktop• TV
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Now, where are my contacts?
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Remote phone dialers for landline
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The future of sim ring
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One ring to rule them all
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Not all conferences are created equal
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Mobile Conference Control
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Conclusions
• Wireless substitution is real
• Can relegate mobile operator to the role of dumb pipe provider by embracing stengths of mobiles• Smart Phones• High Speed Data• Third Party Application Development
• Simple-to-use mobile apps can revolutionize a wireline offering• Adding value with a converged offering – doing what the mobile
operator doesn’t, can’t or won’t
