piece by piece · 2011-12-28 · piece-by-piece the customer can put together their very own look....
TRANSCRIPT
PIECE by PIECE
INSPIRATION
CONCEPT
The countless looks and styles that are created with simple make up techniques and luxurious products inspired my store
within Sephora. One of the best things about Sephora is their organization and shopping ease of endless product. With
these techniques and Sephora’s “Get The Look” campaign in mind, my store concept evolved. Each look starts somewhere,
a literal foundation in this case, and this shop divides all the elements of each look. Face, cheeks, eyes, and lips are broken
down into their own areas and individual fixtures. Piece-by-piece the customer can put together their very own look. Like
a mosaic, many different pieces come together to form one look or work of art. Geometric shapes can be broken apart and
put back together to form new shapes, and these fixtures within the store were designed to do the same.
In this shop, customers will be able to create their ultimate look, piece by piece. Sephora’s “see-try-buy” method is implemented
with tester product areas within fixtures. These fixtures are designed to be separated and mix and matched with others.
Some fixtures hold products for just one of the four features, such as eye shadows, and others are a combinations of all four
that can be pieced together to form a desired look. Photography and graphic instructions can be found throughout these
fixtures to help guide customers to specific areas and looks.
RENDERINGS
Floorplan AShop within Sephora - Wall Units
Floorplan B Shop within Sephora - Freestanding
FLOOR PLAN
Floorplan ATraffic flow
Floorplan BTraffic flow
FIXTURES
Top View
Back View
Side View
Exploded ViewTop, middle , bottom break apart for interchangable fixtures
Gondola and Storage Fixture
Front View
FIXTURES
Large format photo banners with slots to attach to top of wall unit
T4 micro fluorescent adjustable light fixtures adhere to inside of plexi cabinets; placed inside each shelf cube
Triangle Display
Exploded View
Wall Unit Bookshelf FixtureLit Storage Cabinets
FIXTURES
Side View
Side View Front View
Front View
Exploded View
Striped Fixture
Top/side mirrorsBins are fixed on baseLids lift for storageWhen closed, cosmetics sit ontop as display and testers
FIXTURES
Nesting Tables
Open sliding drawers with adjustable heights
Mirror FixtureSlim mirror display
Caster wheels for fixed and movable positions
Top View
Top View
Digital wrapped photo base
Front View
SIGNAGE - GRAPHICS
Silkscreened graphic ontop of black plexiglassTo be used for Sephora’s “Hot Right Now” products
Triangular displays
Instructions on the other side when used outside shelving fixtures
Double sided banner stand with drop in slots
Graphic print or silkcreened plexi
Graphic used as make up, “get the look,” guides
SIGNAGE - GRAPHICS
Window concept
Hanging duratran images Acrylic bins and fixtures as displays
Duratran photos and graphics
Translucent base color transparent material, which can be backlit
MATERIALS
T4 microfluorescent adjustable lights
Caster wheels
Mirrored plexiglass
Acrylic bins
Frosted plexiglass in open design areas
Fixtures use recycled wood with acrylic composite finish
CompositeBlack over platinum white &Platinum white both sided
iPadDesk stand swivel mount
Lockable Cover