pictures, pictures, pictures! (maam annual meeting 2011)

Download Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

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Take them, save them, and (most importantly) use them. Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing everything from marketing to education to fundraising to outreach. This session not only covers why being glued to the camera is a good thing but how your institutional photographs can work for you. It also covers suggested best practices for managing your institutional photographs after you've taken them.Chair: Rachel Kassman, Jewish Museum of MarylandPresenters: -Dana Allen-Greil, National Museum of American History-Elena Rosemond-Hoerr, Jewish Museum of Maryland-Jennifer Vess, Jewish Museum of MarylandPresentation for the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 10, 2011.


  • 1.PICTURES, PICTURES,PICTURES!Presented by Rachel KassmanDana Allen-GreilElena Rosemond-HoerrJennifer Vess

2. Rachel PhotoArchivist,Jewish Museum ofMaryland 3. DanaChief of DigitalOutreach andEngagement,National Museum of AmericanHistory 4. ElenaEducation & ProgramCoordinator,Jewish Museum ofMaryland 5. JenniferArchivist,Jewish Museumof Maryland 6. Keeping a Record Do you photo-document your museums?Do you hire photographers for important events? How many of you have cameras?How many of you take pictures at work? 7. Do Your Photos Have a Home? Collections? Marketing? Whoever takes the picture? 8. ROAD MAP Documenting not only your big events but the day-to-dayworkings of the museum provides valuable visual resources foreverything from creating a deep institutional memory toproviding a wealth of resources for enhancing your museumsmarketing, fundraising and outreach efforts. This session will notonly discuss why being glued to the camera is a good thing buthow your institutional photographs can work for you. The sessionwill also cover suggested best practices for managing yourinstitutional photographs after youve taken them. This session breaks down into three major areas: the theoretical(why waste time taking pictures of boring daily tasks), thepractical (tips and tricks for taking pictures and the applicationsof those pictures), and the managerial (who takes care of thepictures after). 9. Photography:WHY BOTHER? 10. Web Visitors (JMM):FY 2010 FY 201133,40647,886 11. Going social withyour photos 12. Facebook Posts PhotosreceivethemostLikesonFacebook 50%moreimpressionsthananyotherposttype(Source:SocialFresh) 13. Facebook for Crowdsourcing Needed toidentify5,000 species inorder to export 90% identifiedin under 24hours 14. Facebook Photo Strip 15. Photo ops for fans 16. Wikipedia Loves Art 17. Tweetups 18. Appalachian Trail exhibition 19. Star-Spangled Banner exhibition 20. InstagramSnapaphotowithyouriPhone,chooseafiltertotransformthelookandfeel,sendtoFacebook,TwitterorFlickr itsallaseasyaspie. 21. Visitors tweet photos from Instagram 22. Geotagging photo apps 23. Flickr Commons Launched in 2008 To increase access to publicly-held photographycollections, and To provide a way for the general public tocontribute information and knowledge. 24. TakingPhotographs: WHO?WHAT?WHERE?WHEN? HOW? 25. Programs 26. Exhibitions 27. Collections 28. Staff, Interns, and the Everyday 29. Disasters 30. Taking PhotographsKnow Your Camera!Select the manualsettings, which allowsyou to control:-Aperture (f stop): How muchlight gets through the lens- Shutter speed: How fast yourshutter opens and closes-ISO (film speed, or sensitivityto light): Low ISO settings aregreat for sunny days, high ISOsettings are ideal fordarker/indoor situations. 31. Choosing Your Subject Focus on how the visitors are interacting with the objects or presentation. Always remember to ask permission, either from individuals or the group leader. Choose your distance carefully. In a lecture setting, try and get photos of the entire room as well as closer photos of the speaker. In the gallery get close enough for a good, clear shot, but be sure not to disturb the visitor as they interact with the exhibit. 32. Making the Shot Photographs ofvisitors can berepetitive, soexperiment withdistance, angle,height, and light tokeep your collectionof images interesting. Wait for the rightmoment. A studentraising their hand, apresenter gesturing, avisitor leaning in toget a closer look at anobject. 33. Equipment 34. Who Takes the Photos? EVERYONE! 35. Managing Photos 36. IA Project Justification Planning Levels of Organization and Documentation Scanning 37. Time Management 38. Losing Track 39. The IA Plan 40. Levels of Organization Consolidate and assign series or subjects Basic Organization Clear labels 41. Levels of Documentation Just knowing is not enough Lists Inventories and Finding aids Database records/catalog sheets 42. Scanning