picture the impossible - meaningful play 2016
TRANSCRIPT
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Picture the Impossible:Designing & Deploying a City-Wide ARG
Elizabeth LawleyRochester Institute of Technology
School of Interactive Games & Media • MAGIC Center
lawley.rit.edu
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Let’s get some programmers together and put on a game!Let’s get some kids together and put on a show!
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Budget: $0
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THE DESIGN PROCESS
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LearnExploreGiveSocialize
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Location Games
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2000+Players
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6500 posts
907 threads
0 trolls/flames
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66%Female
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150Photosynths
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~300SCVNGRplayers/week
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Learn ExploreGiveSocialize
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IMPORTANT LESSONS LEARNED
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Extended F2F Time is Critical
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Large Scale Games Are Labor Intensive
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Financial Support Doesn’t Have to be Cash on Hand
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Financial Support Doesn’t Have to be Cash on Hand
• Design Consulting: $4,000 (Newspaper)• Supplies & Gala Party: $13,000
(Bing)• Summer Student Pay: $10,000
(RIT)• Individual Prizes: $5,000 (Kodak)• Donations: $17,000 (2 local
foundations)TOTAL: $46,000
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Leadership Must Model Collaboration
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