picture sorts
DESCRIPTION
Picture Sorts. 4 important components . The Flow of Attention The Flow of Emotion Branding Moments Flow of Meaning. Flow of attention. Flow of emotion. Branding moments. Flow of Meaning. Different Enough To use in Focus group . Probably Too similar To use. Action Image. - PowerPoint PPT PresentationTRANSCRIPT
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PICTURE SORTS
![Page 2: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/2.jpg)
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![Page 4: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/4.jpg)
![Page 5: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/5.jpg)
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4 IMPORTANT COMPONENTS •The Flow of Attention•The Flow of Emotion•Branding Moments•Flow of Meaning
![Page 8: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/8.jpg)
FLOW OF ATTENTION
![Page 9: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/9.jpg)
FLOW OF EMOTION
![Page 10: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/10.jpg)
BRANDING MOMENTS
![Page 11: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/11.jpg)
FLOW OF MEANING
![Page 12: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/12.jpg)
![Page 13: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/13.jpg)
![Page 14: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/14.jpg)
PROBABLYTOO SIMILAR
TO USE
DIFFERENT ENOUGH
TO USE INFOCUS GROUP
![Page 15: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/15.jpg)
ACTION IMAGE
EMOTIONIMAGE
KNOWLEDGEIMAGE
![Page 16: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/16.jpg)
VERY STRONG POSITIVE
VERY STRONG NEGATIVE
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PICTURE SORTS ARE AUSEFUL METHOD OFRESEARCH BECAUSE:
- IT’S GENERALLYNON-VERBAL
- IT CAN BE USED WHEN
CONDUCTINGRESEARCH
INVOLVING CHILDREN
- IT’S CHEAP!! - LITTLE EQUIPMENT
IS NEEDED
![Page 19: Picture Sorts](https://reader035.vdocuments.us/reader035/viewer/2022062218/568161ec550346895dd22178/html5/thumbnails/19.jpg)
#1 COMMERCIAL OF 2010
ACCORDING TOAMERITEST
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PICTURE SORTS!