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“PICNIC has become the leading event in Europe regarding innovation and creativity.”

AMBITION• PICNIC will become one of the

leading brands specialized aggregating the world’s innovators and their creations.

• PICNIC is constantly looking for the next big thing in media, arts, entertainment, marketing and technology.

• The foundation provides:– PICNIC Festival– PICNIC Media– PICNIC Market– PICNIC Education– PICNIC Cultural events

MILESTONES2006 Launch of PICNIC2006 Governmental funding2006 First PICNIC event in September, more than 5000 visitors2007 Launch of PICNIC Green Challenge, Chairman Sir Richard

Branson, 500.000 Euro in prize money2007 Launch of PICNIC Jr and PICNIC Academy2007 Partnership with NY Come out and Play2007 Content partnership with TED2007 Partnership with Fast Company and Inc2007 Second PICNIC event in September, more than 9000 visitors2007 Major of Amsterdam Job Cohen awarded Advertising Man of

the Year, thanks to amongst others PICNIC2007 Co-founder of PICNIC Bas Verhart Winner of the ABN AMRO

New Media Award2008 Co-founders Marleen Stikker and Bas Verhart Winners of the

Coq D’Honneur Award

Conferences Festivals Media

PICNIC’S PLAYING FIELD

MISSIONAggregate and spread the ideas and knowledge of the

World’s top creators and innovators….

…….through our festival, conference, online video content and dvd’s, educational programmes, social & cultural

programmes and (online) market place matching buyers with sellers.

David Silverman – Director The Simpsons Woody Harrelson – Hollywood Actor

Richard Branson – Founder Virgin John de Mol – Founder Endemol

TARGET AUDIENCE• Business & governmental leaders • Heads of global marketing, strategy and innovation• Media & advertising professionals• Entrepreneurs & investors • Artists & scientists (Media Labs)• Creative consumers

Top 3 rated aspects of PICNIC ‘07

1. The city of Amsterdam as a venue: 4.57 score2. Venue and facilities: 4.12 score

3. The audience, the people you met at PICNIC: 4.09 score

Do you intend to come to PICNIC’08?

YES 91,2%

Top 10 reasons to visit PICNIC• Be amongst the creative and business leaders of the world.• Get new insights, ideas and inspiration for your own creative

process.• Try tools and make new stuff.• Connect with people with different backgrounds (arts and business).• Find new business and creative partners.• Find investment opportunities.• Launch new products, services and businesses.• Lobby with policy makers.• Position your company as innovative. • Party in the Rock & Roll Capital of Europe.

PICNIC at Night

Yoga with Woody HarrelsonPICNIC Green Challenge

Come out & play festival

More than 250 journalists…• Business Week• Wall Street Journal• Fast Company• Wired Magazine• International Herald Tribune• Inc.• Reuters• Associated Press• BBC

…..making PICNIC an ideal place to launch new products, services and business.

PICNIC Festival

CONFERENCE

SPECIALS

LABS

PICNIC CONFERENCE

• The brightest minds and the best stories• Keynotes on the future of media, technology and entertainment

• Audience: national and international strategists and decision makers

PICNIC SPECIALS

• Seminars, lectures, master classes on specialised themes• Developed in close collaboration with selected knowledge partners

• Audience: wide variety of professionals from the creative industries

PICNIC LABS

• Workshops held both during and before PICNIC• Experimenting with new technologies, developing new products and

services, involving the audience in product development, etc• Results shown and demonstrated during PICNIC

• Investors, speakers, entrepreneurs and media companies to act as expert panels.

The PICNIC CLUB

• Network of creative leaders• Access to VIP events throughout the year• Special Services

AND MUCH MORE

• PICNIC Junior• PICNIC Academy• PICNIC Network

• PICNIC NEW YORK• PICNIC TV• PICNIC MEDIA

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Business

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launch of picnic jr

milestones launch of

picnic academy partnership

picnic labs workshops