Picking The Right Promotional T-Shirt for

YOUR COMPANY

Presented by Shoplet Promos

You decided your company needs promotional t-shirts… now what?•You need to ask yourself a couple of

questions before moving forward

Questions to ask…

•Who is your recipient?

•What is your budget?

•What type of shirt should I buy?

•Fabric? Color? Sizes?

AM I FORGETTING ANYTHING?

Target Market•What type of shirt does your market wear?

▫Certain demographics don’t wear custom polo shirts no matter how they look

▫It may dilute your brand and confuse consumers if you are targeting that demographic

▫Are you targeting athletes? They may be interested in custom active wear

Target Market

•Are your employees going to be the recipients of this promotional product?▫Popular way to promote team unity and to

appear more credible to customers

Target Market

•Who will wear your shirt?▫Interested in fashion?▫Athletes?▫Young professionals?▫Employees?

•Important to know, they may require different styles of T-Shirts

Budget and Goals

•What is your overall budget?

•What are your goals?

Budget• With literally hundreds of promotional shirt

options, your budget is KEY

▫Being cost effective (ex. Fruit of The Loom Heavy Cotton T-Shirt ) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions

▫High quality Custom Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals•Quality vs. Quantity

▫Higher reach? Want as many people to recognize your logo as possible? Go for Quantity

▫Increase brand loyalty? Impress at a Trade Show? Go for Quality

▫The correct answer: it depends and it’s most likely a combination of both strategies

VS.

Styles

•The fun part! ▫Choosing what style to purchase!

Fabric Type

Colors

Sizes

Extras?

Type?•Custom Promotional Tees

▫Cost effective, main purpose is to show off logo, little emphasis on high quality material

•Fashion T-Shirts▫Extra soft feel, special cuts, cool pattern and

colors – will leave lasting impression on consumer

•Custom Athletic Shirts▫Moisture wicking, get ready to suit up and

start that race, dynamic designs

Colors

•Unlike a clothing line, you can’t offer many different color options▫Does it compliment your logo design?▫Does it fit within your brand colors?

Sizes

•If you don’t know exact sizes, choose a nice distribution of sizes▫XS to XXXL

Variety

•Don’t forget to get Men’s, Women’s and Youth T-Shirts if applicable!

Overview•3 Things To Focus On

▫Who is your recipient?▫TARGET MARKET▫WHAT DO THEY WANT

▫What is your budget?▫QUALITY vs. QUANTITY▫RIGHT BALANCE

▫What style should you buy?▫FABRICS, COLORS, SIZES

Presented by

Shoplet PromosFor all your promotional product needs!