picking nits - making sure your content is great
TRANSCRIPT
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Picking Nits: How to prepcontent for excellence
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data
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Rand Says Bullet Points Kill Kittens
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Unsupported Assertions Are worse
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MISINTERPRETING DATA
MISINTERPRETING DATA
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5.1%
3.9%
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Inaccurate Representation
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OVERWHELMING
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Data sets that are out of date
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Vetted data
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WRITING
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REDUNDANT
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FALSE STATEMENTS
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HAVE A POINT AND SUPPORT IT with evidence
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HEADLINE DOESN’T MATCH CONTENT
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NOT KNOWING YOUR AUDIENCE
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NOT USING YOUR CLIENT’S VOICE/TONE
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ASSUMING YOUR AUDIENCE HAS KNOWLEDGE THEY DON'T
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ANYTHING THAT YOU CREATE SHOULD BE rEVIEWED
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Grammarly is free, and amazing!
www.grammarly.com
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TECHNICAL
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NOT FORMATING IN A WAY THAT IS SCANNABLE
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NOT OPENING LINKS IN A SEPARATE WINDOW
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Don’t create CONTENT ASSETS THAT DON'T WORK ON MOBILE
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not-MOBILE responsive
MOBILE responsive
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Make it easy to share
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Almost 1 Billion Whatsapp users, of which 70 % use it daily
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