pick1 - how to seduce a woman
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Pick1 is an enterprise solution delivering Big Data for Opinions. The sweet spot between the Market
Research and the Retargeted Advertising Industry.
Get closer to your audience
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Opinions: a new actionable dataset
Market and competitive landscape The biggest player in the market (TNS, $2B/year, 16k employees) has no Social Media Department, while online tools only help you create questions.
Traditional Market
Research
Online Surveys Services
Traditional Retargeting Advertising
Social Engagement Companies
$35B/year $70B/year
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Benchmark on the pricing points
Source: Google
Source: Wikipedia Source: aytm.com
Source: a WPP MR Company
ONLINE SURVEYS SERVICES
Cost per Vote (= per Click)
$0.20 - $4.50 TRADITIONAL
MARKET RESEARCH
Cost per Vote (= per Click)
$0.75 - $7.50
GOOGLE / FACEBOOK ADVERTISING
Medium Cost Per Click
$0.05 - $3.50
RETARGETED ADVERTISING
VALUE
SOCIAL INSIGHTS
VALUE
PICK1
the one-stop-shop through which
generating both
TRADITIONAL PAY-PER-IMPRESSION BANNER
Average CPM $5 with
CTR 0.3% = CPC
$1.67
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Pick1’s business model Pay-per-use tool for self-providing SMBs plus a
premium price subscription model in white-label for Brands, Agencies and Enterprises.
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Some current traction indicators
Clients Users Revenue Metrics
+15.9% M-O-M 2012 growth
362% Overall 2012 growth
85,000 Votes collected
+64% Pageviews (up to)
+87% Time on Site (up to)
-40% Bounce-Rate (up to)
$136k Deals closed in 2012
$1k-$6k Per client per month
70-80% Profit per client
Press
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Pick1’s team and advisors
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1. Armando Biondi, Chairman.Former radio speaker in Italy, 4 non-tech startups, 3 tech startups 2. Paolo Privitera, CEO. 18 years in tech, involved in 6 startups, 10+ awards, 10 years in the USA 3. Stefano Silvestrini, COO. Co-founded and grew a 4.5M community with My-PersonalTrainer.it 4. Enrico Carlesso, CTO. Former Head Dev. in one of the three most important italian incubators 5. Simone De Battisti, Chief Analytics Officer. Research Director in 4 different WPP companies 6. PierFrancesco Cardillo, VP of BizDev. Managed €30M/y revenue in the previous company
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Lorenzo Thione Powerset, Artify
Juan Pablo Puerta Craigslist, Etsy
David Weekly Pbworks, Oha.na
Massimo Sgrelli Wave Group
Andrea Vaccari Glancee, Facebook
Max Ventimiglia H-art, H-farm
Davide Casali Dachis Group
IdaRose Sylvester Silicon Valley Link
Pick1’s investors and funding
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We’re finalizing a $1.0M-$1.5M extended Seed Round for a 15-20% stake, open to give a board seat. The
company will reach break-even in Dec ‘12 / Jan ‘13.
Pick1 is backed by the founding team ($150k), some Convertible Notes ($285k) and a Seed Round led by ChileGlobal Angels ($535k) joined by 500 Startups.
Oliver Flogel Former Telefonica CEO
Wilson Pais Innovation Lead Microsoft
Gonzalo Begaso Former Google Executive
Jordi Ferrer Former Head of Digital TNS
Dave McClure’s 500 Startups
Use of proceed and ultimate dream
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To become a “Freebase for the opinions”: the global resource which allows people and machines to effectively create, access and exploit unique cross-linked opinions.
1. Strengthen the team to address unattended clients 2. Complete the new tech layer for CRM/cookies/API The goal is to reach $2M-$4M revenue by 2013 end.