pick your bic case study by student viilage
TRANSCRIPT
A case study by Student Village 2015
PICK YOUR BIC CAMPAIGNA CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
BIC NEEDED STUDENTS TO
PICK THEIR BIC IN NO TIME AND STUDENT
VILLAGE HAD TO MAKE IT
HAPPEN. THE SKY WAS THE
LIMIT.
THE APPROACH
A case study by Student Village 2015
BIC WANTED STUDENT VILLAGE TO…
BUILD ENGAGEMENT BETWEEN THE BRAND AND YOUTH ON SOCIAL MEDIA PLATFORMS
STRENGTHEN BRAND AWARENESS AT CAMPUSES AND ENGAGE IN A COOL WAY
SHOWCASE THE BIC STATIONERY RANGE
DISTRIBUTE BIC STUDENT PACKS
A case study by Student Village 2015
STUDENT VILLAGE DID WHAT IT DOES BEST AND INJECTED INFORMATION WITH EXPERIENCE.
ON CAMPUS STUDENT VILLAGE IMPLEMENTED PROMOTIONS, ENTERTAINMENT AND ACTIVATION STANDS.
SOME OF THE TACTICS INCORPORATED INCLUDED: ACTION,
SOUND, PRIZES, FUN AND FREEBIES!
PRE-MARKETING TOOK PLACE
ACROSS 10 CAMPUSES TO ENSURE
MAXIMUM REACH
CONCEPT AND APPLICATION
A case study by Student Village 2015
STUDENT VILLAGE TOOK A MULTIFACETED ENTERTAINMENT APPROACH
FUN ACTIVITIES • PEN BALANCE• IDENTIFY THAT
SONG• DANCE OFF• OPEN MIC
CONTEST
SPECIAL APPEARANCES: • DJ SPHECTACULA• DJ NAVES
ENTERTAINMENT: • SOUND EVENT
A case study by Student Village 2015
Trending at UKZN and
UJ campuses
Physical student reach in excess of 240,000
students!
579,451 accounts
were reached
via social media
RESULTS
6,000 samples
distributed across 10 Campuses
A case study by Student Village 2015
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ [email protected]
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