A Brief Overview

The Existing Landscape

Value for Money

All under one roof, Breadth of range, old, reputable, loyal customer base accustomed to the name and experience

Pleasant Environment

( Ebco, My Supertstore, D- Mart

Pleasant Environment

What doesn't exist Best prices, Best products, best range WITH

customer centric facilities and services A TRUE one stop shop for recreation and utility An everyday place that isn’t an everyday place

A place for everyone and everything

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Value For Money

All under one roof

A pleasant environment

Proposed Mission Statement

Our mission is to create The SuperMarket

where our customer enjoys the quality, the variety, and the value; because we strive to source and thrive to save.

All Value. All Smiles. Always

The Markett- Leaders in Partnerships

Partners in value (customer care & satisfaction)

Partners in Caring –Communities we serve( Social responsibility ,Welfare, Contribution to Communities)

Partners in Sharing - brand partners and suppliers ( profits, promotions, activation platforms, customers, credibility)

Partners In Sharing- Brand Partners & Suppliers

Fixed Rentals, an alternate channel for revenue streams

Convenience for Customers Cost sharing on promotional front Grounds for interesting activities for traffic

building, unique service offerings Advertising opportunities /Branding space on

walls, counters, prominent areas, baskets, bags, receipts

Eventually and ideally –Minimum Overheads

The Best of Everything – Brand Partnerships

Categories to Cover with prospective Brand Partners

1. Food Court 2. Ice creams 3. Bakery 4. Mobile Accessories ( Mobile Zone, United Mobile etc)5. Horticulture 6. Tobacco Corner 7. Jewellery, perfumes ,cosmetics & accessories 8. Books & Magazines & Stationery (Liberty books, Oxford,

Paramount etc)9. Toys (Teens & Kids)10.Audio/ Video Corner ( Radio City, Music City, Laraib etc)11.Gift Section 12.Feminine Section 13.Mother & Baby Accessories ( Baby Shop etc)14.Pharmacy15.Dry Fruits

Proposed Marketing Direction

Inducing Trial

Providing a positive

experience

Capitalizing on repeat

customers

Run Down on Proposed Marketing Avenues

Launch Plan to include available media as per budget allocated mainly concentrated efforts on direct marketing & in-store promotions.

Pre and during launch hype to focus on intelligent use of resources with multipurpose job opportunity adverts.

Use of brand partners and suppliers for hype building purposes to be followed with co- promotions with joint cost sharing.

Run Down on Proposed Marketing Avenues

Post Launch activities to concentrate on The Markett membership cards (data

capturing, supply forecasting, customer behavior, shopping habits)

Periodic specials in collaboration with suppliers/ brand partners (special days, special offers)

Newspaper inserts (contributions from brand partners, cost sharing and repetitive hammering)

In-store Promotional Leaflets to be distributed at check out, though brand partners other outlets etc.

Prominent and planned, flexible, easy to use signage's, pilers, stands , suspended signage's, labeling, special offer signs, screens promoting hourly, daily, weekly, monthly offers

Proposed Marketing Tools

Small, quick but unique tactics to “delight” the customer and build recall and thus retention Free services (free shoeshine, free manicure, free

family portrait, free shopping baskets etc) Ration Boxes / Value Packs (pre-packaged monthly/bi

monthly grocery packs, customized monthly groceries through lists submitted at customer care counter)

In –store celebrations & gimmicks (Fun Fridays, Saturday surprises, etc)

Use of database to cater to customers in unique ways ( Birthday alert free bouquet, free sampling of new products, special offer coupons in mail etc)

Customer focused activation platforms and interactive sessions with brand partners and suppliers