HARDEESH KAUR 11606295 NIKITA AGRAWAL 11609056 MANISH YADAV 11606493 SURAJ MEHTA 11610462 MOHIT 11610493ANANNA RANI SAHA 11612041

Entrepreneurship Development

PICK MY LAUNDRY

GAURAV AGRAWAL, ANKUR JAIN AND SAMAR SISODIA

INTRODUCTION Start up was established end of

January 2015. Began its operations at Vasant Kunj

and New Delhi. Grew it’s network to cover the South

Delhi and Gurgaon region. Completely penetrate in Delhi NCR

region by August 2015. Wash and delivered within 48 hours.

HOW THEY STARTED Started with Rs 10 lakh which is used in

rent and marketing. Started with a single vendor at a single

location in VasantKunj. It has grown to whole South Delhi as

well as Gurgaon within a year. Three founders ended up doing pickup

and deliveries themselves. Field work prove to be a lesson and

gave them a better understanding of customer requirement.

CHALLENGES To started with initial business model. Find well-trained delivery staff for their

laundry pick up delivery services. To find resources that are affordable and

skilled in technology. Paucity of time, and the lack of a revenue

model. To keep pace with your own work and

outside world. Understand market . Finding laundry partners and employees.

PROBLEM IDENTIFICATION

Issues such as time mismatch, reliability, ironing etc.

They don’t use good method for ironing the clothes which effects the quality of the clothes.

Due to busy schedule and due to one time high investment, bachelors prefers laundry.

No one has the time to bother about where and how laundry gets done! People just want clean clothes when they need it.

CAUSES To provide people a professional

service. Doing business that solves a real life

problem. Making Lives Simpler. Allowing People to have More Free

Time on their hands. Lack of laundry options. Due to unreasonable price.

OUTCOMES Learnt technology, team building,

negotiation, communication skills, convincing abilities, execution, designing, product development.

Reasonable price. They provide Pick My Laundry from

the doorstep itself. Less time consumption. Qualitative service with security. Punctuality towards their work.

SOLUTIONS Developed an incentive model &

working schedule. Pickup & drop via a mobile app. Faster return over investment. Reduction of lean hours. Standardisation of best practises. Better control over quality and no

worries about logistics.

FEATURES Eco- Friendly. Affordable. Convenience. Quality. Packaging. Community.

SERVICES Dry Clean. Steam Press. Laundry. Wash and Fold. Free Pick and Drop. Starching. Antiseptic Wash. Fabric Softener. Fabric Conditioner. Shoe Servicing.

FUTURE PLANS Aimed to expand its operations in Major

Tier1 by the end of 2016. Enter international market once Indian

operations smoothly . They want to increase the platform

handing of the clothes from 4000.

NEWS Pick My Laundry broke even operationally less

than a year. The platform got more than 7,500 app

downloads in 2 months. It is currently processing 2,500 clothes in daily

basis. According to KPMG reports, unorganized

laundry in India is a Rs 2.2 lakh crores opportunity.

Annual Growth Rate (CAGR) is 20-25%. It raised its seeds round of $1,00,000.

SINCE ITS LAUNCHED

500K Garments have been processed till date.180 orders per day during weekends and 100 per day on weekdays.10000 plus android app downloads originally and recently launched iOS App.6000 customers base spread across South Delhi and Gurgaon.Rs500 Revenues are increasing month-on-month. Recently started B2B(Linen Laundry for Hotels).

HARDEESH KAUR 9NIKITA AGRAWAL 10MANISH YADAV10 SURAJ MEHTA 7

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