piano di marketing territoriale #valledelchiese13 @bto2013
DESCRIPTION
Brand, sviluppo prodotto e comunicazione per il rilancio turistico della Valle del Chiese (Trentino). Un piano di destination marketing integrato con una forte scommessa sui canali digitali.TRANSCRIPT
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# VA L L E D E L C H I E S E 1 2 / 1 3L A VA C A N Z A R U R A L E È 2 . 0 !
Fabio Sacco Consorzio Turistico Valle del Chiese @fabiosacco81
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S I A M O Q U I !
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P O R TA R E L A D E S T I N A Z I O N E N E L L E C A S E D E I P O T E N Z I A L I T U R I S T I T U T T O L’ A N N O
CONCEPT Strategia di sviluppo prodotto “esperienza rurale”
BRAND Valle del Chiese, ritrova il tuo tempo!
CAMPAGNA #valledelchiese12
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# N O T T E I N M A L G A 1 2 U N ’ E S P E R I E N Z A T R A P R O D O T T O E C O M U N I C A Z I O N E
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• 100% RURALE
• PRONTA DA RACCONTARE
• MEMORABILE
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1 0 A P R I L E - 3 1 D I C E M B R E 2 0 1 2 2 7 M I L A V I S I TAT O R I U N I C I , 3 ’ 3 0 ” P E R M A N E N Z A M E D I A
4 4 % B O U N C E R AT E
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D A 8 0 0 A 4 . 8 6 0 FA N 1 . 5 5 5 T O TA L R E A C H
1 6 0 E N G A G E D
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6 . 0 4 5 PA R T E C I PA N T I
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R O A D S H O W R I T R O VA I L T U O T E M P O
I N VA L L E D E L C H I E S E 1 . 0 0 0 PA S S A G G I , 4 0 0 E N G A G E D ,
1 6 0 B O O K I N G S , 2 5 0 K G D I P O L E N TA
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2 2 S T R U T T U R E R I C E T T I V E C O I N V O LT E 3 0 0 PA R T E C I PA N T I
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!0,94%'
2,12%'
21,13%'
1,50%'
1,27%'
8,79%'
!5,00%'
0,00%'
5,00%'
10,00%'
15,00%'
20,00%'
25,00%'
2009' 2010' 2011' 2012'
Arrivi'
Presenze'
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12 MESI + 1 MESE MAGICO = 13 MESI Il mese in più, in cui realizzare la propria vacanza ideale, è diffuso
perché è articolato attraverso weekend e attività speciali nel corso dell’intero anno.
Strategia Multiprodotto CAMPAGNA
#valledelchiese13
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2 . 2 6 6 PA R T E C I PA N T I C A M PA G N A
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2 6 S T R U T T U R E R I C E T T I V E C O I N V O LT E 3 5 0 PA R T E C I PA N T I
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G R A Z I E E C I V E D I A M O I N T R E N T I N O !O G N I T R A D I Z I O N E È U N ’ I N N O VA Z I O N E B E N R I U S C I TA .
Fabio Sacco Consorzio Turistico Valle del Chiese [email protected] @fabiosacco81