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PIA HR SCORE CARD

HUMAN RESOURCE MANAGEMENT

DR. KHALID AMIN

M. NOMAN KHAN (9311)

PIA HR SCORE CARD

VISION

PIAC has a vision to be a world class airline, meeting customer expectations through excellent services, on-time performance, innovative products and absolute safety

MISSION STATEMENT

PIAC’s mission statement is as follows

Employee teams will contribute towards making PIA a global airline of choice.

Offering quality customer services and innovate products.

Participating in global alliances.

Using state of art technologies.

Ensuring cost effective measures in procurement and operations.

OFFERED SERVICES

Following services are offered by PIAC which are strategically very important for organizations market demand.

1) The newspapers and magazines are provided to all the high valued customers. The private edition of magazine called ‘hamsafar’ is quite popular among the people.

2) PIA offers a frequent flyer service to its customers which offers free tickets, regular upgrades, reward points, no excess baggage charge etc.

3) PIA has a number of 43 fleets . PIA believes in continuous improvement (CI) hence Eger to increase the number to 53.

4) 4) the service of Cargo is strategically very important although it was launched in the 70s but in 2003, PIA came up with a full courier service named "PIA Speedex". The services were begun in Karachi, Lahore and Islamabad, increasing in a year to twelve cities.

PIA HR SCORE CARD

VALUE CHAIN ANALYSIS

Value chain of PIA can be segmented into two parts.

1. Primary Activities2. Secondary activities

Their description is given below

PRIMARY ACTIVITIES

Activities which are directly involved in delivering service of PIAC are as follows

logistics

PIA has a huge system of cargo system which delivers luggage to different destinations. PIA courier service “speedex” is one of the best examples of effeicnt logistics.

Operations

Operations can be one of the important parts of value chain where the smooth running of the business is very important. Starting from the men on the runway to the people In control room, everything has to be properly controlled and organized. Head of operations plays very important role in this part of value chain.

Marketing and sales

Sales and marketing is a key factor in brining the success of PIA. As we know now that PIA has been a victim of things like corruption and nepotism, a proper well defined marketing strategy is required to gain market control back and to dominate in the market.

Customer Service

This is the most important part in the whole value chain. Customer service is the only factors which matters in service industry. The better the customer service, more will be the passenger flying . it also boosts up the motivation among employees.

SECONDARY ACTIVITIES

The activity that even though are not involved directly in the operations, could increase the effectiveness or the efficiency of service delivered are as follows

Human Resource Management

Human resource management is where all employees data are kept. The hiring and firing, employee motivation, performance appraisals and other related issues are dealt .

Technology

As preceding discussed PIA is one of these Pakistani businesses that do not execute strict and converged R&D departments therefore technology is less than the worries for PIA.

PIA HR SCORE CARD

STRATEGY MAP

PIA can apply this strategy to reduce its turnaround time between flights, as it takes too much time for the flights to return immediately. By doing this more time can be saved and more no of flights can be taken by PIA which would result in profitability.

PIA HR SCORE CARD

STRATEGY ADOPTED BY PIA

• Restored 11 PIA aircrafts, while it continues to restrict 9 aircrafts for its territory, causing decline in PIA business.

• PIA considered to finance 25 percent annual fuel to control its expenditure.

• PIA in latest strategy abolish all the discount tickets and restricted its routes to those territories which provides benefit.

• The board of directors decided to reduce the aircraft age by 10 years against 30 years previously, to increase reliability.

ORGANIZATIONAL STRUCTURE OF PIA

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