physician involvement in setting priorities for health regions

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Healthcare Management Forum Gestion des soins de santé 21 Introduction ntegrating physicians into healthcare organizations has been identified as a significant challenge. 1 This is even more important (and challenging) in integrated delivery systems. 2 Although success in healthcare integration requires physicians in leadership, the mechanisms to accomplish this are problematic. Physicians who assume full time managerial roles in organizations can feel alienated from their colleagues: “If I don’t see patients, other physicians won’t respect me.” 3 Although recognizing the importance of physicians in management, organizations may consider it a waste of training and ability to take physicians away from what they were trained to do - taking care of patients. 4 However, their knowledge and expertise about patient care makes physician input into organizational processes crucial. The challenge is to draw on the expertise that physicians have related to patient care, and include it appropriately in organizational decision-making processes. We propose that program budgeting and marginal analysis (PBMA), a widely used approach to aid healthcare decision makers in priority setting, can serve as a useful mechanism to link physicians into organizational decision- making. Traditionally, PBMA has been viewed as a fairly technical tool to aid in the re-allocation of resources to improve gains in health or other important considerations such as access. 5 Taking a broader view of PBMA, that sets the process within the organizational context in which the priority setting activity is conducted, allows a broader set of organizational goals to be identified. 6 This paper draws on the Alberta experience with PBMA to highlight the involvement of physicians in organizational decision-making processes. In the next section, the integrated structure of health regions in Alberta is described. An outline of the PBMA process is presented, as well as a framework that ORIGINAL ARTICLE Physician Involvement in Setting Priorities for Health Regions by Alexandra Harrison and Craig Mitton Alexandra Harrison is the Director of Postgraduate Medical Education and a member of the Department of Community Health Sciences at the University of Calgary. She teaches courses on the Healthcare System and Leadership in Healthcare. Her research interests are in Medical Education as well as the design, function, and performance of healthcare organizations Craig Mitton is a Research Scientist in the Centre for Healthcare Innovation and Improvement in the B.C. Research Institute for Children’s and Women’s Health and Assistant Professor in the Dept. of Healthcare and Epidemiology at the University of British Columbia. He is also an ESRC Advanced Institute of Management International Fellow (UK) and holds a New Investigator Award from the Canadian Priority Setting Research Network. His research interests are in the areas of priority setting and resource allocation in health organizations. I Abstract Although many authors have emphasized the importance of including physicians in organizational activities, especially in integrated delivery systems, much of the literature has focused on physician involvement in governance or as managers. In this paper, program budgeting and marginal analysis (PBMA) is suggested as a mechanism to link physicians into organizational decision-making processes. This research included a wide range of examples that demonstrate the versatility of PBMA, and many ways to involve physicians.

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Healthcare Management Forum Gestion des soins de santé 21

Introduction ntegrating physicians into healthcare organizations has beenidentified as a significant challenge.1 This is even moreimportant (and challenging) in integrated delivery systems.2

Although success in healthcare integration requires physiciansin leadership, the mechanisms to accomplish this areproblematic. Physicians who assume full time managerial rolesin organizations can feel alienated from their colleagues: “If Idon’t see patients, other physicians won’t respect me.”3 Althoughrecognizing the importance of physicians in management,organizations may consider it a waste of training and ability totake physicians away from what they were trained to do - takingcare of patients.4 However, their knowledge and expertise aboutpatient care makes physician input into organizational

processes crucial. The challenge is to draw on the expertise that physicianshave related to patient care, and include it appropriately in organizationaldecision-making processes.

We propose that program budgeting and marginal analysis (PBMA), a widelyused approach to aid healthcare decision makers in priority setting, can serveas a useful mechanism to link physicians into organizational decision-making. Traditionally, PBMA has been viewed as a fairly technical tool to aidin the re-allocation of resources to improve gains in health or other importantconsiderations such as access.5 Taking a broader view of PBMA, that sets theprocess within the organizational context in which the priority setting activityis conducted, allows a broader set of organizational goals to be identified.6

This paper draws on the Alberta experience with PBMA to highlight theinvolvement of physicians in organizational decision-making processes. Inthe next section, the integrated structure of health regions in Alberta is described.An outline of the PBMA process is presented, as well as a framework that

ORIGINAL ARTICLE

Physician Involvement in Setting Prioritiesfor Health Regions by Alexandra Harrison and Craig Mitton

Alexandra Harrison isthe Director ofPostgraduate MedicalEducation and a memberof the Department ofCommunity HealthSciences at the Universityof Calgary. She teachescourses on theHealthcare System andLeadership in Healthcare.

Her research interests are in Medical Education aswell as the design, function, and performance ofhealthcare organizations

Craig Mitton is aResearch Scientist in theCentre for HealthcareInnovation andImprovement in the B.C.Research Institute forChildren’s and Women’sHealth and AssistantProfessor in the Dept. of Healthcare andEpidemiology at the

University of British Columbia. He is also an ESRCAdvanced Institute of Management InternationalFellow (UK) and holds a New Investigator Award fromthe Canadian Priority Setting Research Network. Hisresearch interests are in the areas of priority settingand resource allocation in health organizations.

I

AbstractAlthough many authors have emphasized the importance of including physicians in organizational activities, especially inintegrated delivery systems, much of the literature has focused on physicianinvolvement in governance or as managers. In this paper, program budgetingand marginal analysis (PBMA) is suggested as a mechanism to link physiciansinto organizational decision-making processes. This research included a widerange of examples that demonstrate the versatility of PBMA, and many ways toinvolve physicians.

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positions the priority setting process

within an organizational context. Brief

summaries of the Alberta PBMA case

studies, which describe the involvement

of physicians, are followed by a

discussion of issues related to physician

engagement in priority setting. Since

health regions in Alberta exhibit many

features of integrated healthcare delivery

systems, the experience gained through

this work has implications for enhancing

integration, particularly physician-

system integration, in other contexts.

Health regions as integrated systemsSeventeen health regions were

established in the province of Alberta in

1994, to replace more than 200 individual

hospital and health-related boards in

order to “promote coordination and

integration of health services”.7 More

recently, further re-structuring has

resulted in nine geographic health

regions. In many respects, the health

regions in Alberta reflect the definition

articulated by Shortell and colleagues for

an organized delivery system.8 The

regions are composed of a network of

organizations that provide a coordinated

continuum of services to a geographically

defined population, and are held

clinically and fiscally accountable for the

clinical outcomes and health status of

the population served by each region.

The health regions in Alberta also

encompass many aspects of integration

identified by Gilles et al.9 Clinical

integration is evident with both

horizontal integration, such as the

consolidation of hospital services, and

vertical integration, since each region

has been required to merge the

previously independent organizations

responsible for public health, acute care,

home care, and continuing care under a

single board with a single administrative

structure. There is also functional

integration evident with a number of

shared services across each region, such

as Human Resources.

Some aspects of physician integrationare also apparent. For example, there is asingle medical staff organization (whichincludes about 1,500 physicians in theCalgary Health Region) and a commonphysician credentialing process for allhospitals in each region. The most obviousdeficiency in physician integration is thefinancial perspective. Most physicians inAlberta are paid on a fee-for-service basisfrom a provincial budget that is separatefrom health region budgets. Anothermeasure of physician integration toconsider is that of administrative involve-ment. Although a few physicians receivean honorarium for time committed tomajor administrative responsibilities(such as a Medical Director or ClinicalDepartment Head), more widespreadphysician involvement in administrativeprocesses is sought in the health regions.It has been suggested that greateradministrative involvement by physiciansincreases physician-system integrationand that greater physician-systemintegration is positively related to clinicalintegration and selected measures offinancial performance.9

Despite many macro level organizationalchanges in the health regions in Alberta,most budgets still reflect historicalspending patterns rather than anintegrated approach to deciding onpriorities that will benefit the healthregion or the population as a whole. It isdifficult to ‘maximize the health of thepopulation’ through historical allocationprocesses. Over the last few years, thePBMA framework has been applied in anumber of health regions in Alberta atvarious organizational levels to providedecision makers with a more informed,explicit approach to priority setting.10, 11

Internationally, PBMA has been used invarious countries including Britain,Australia, and New Zealand.

The PBMA process The stages of a PBMA process areoutlined in Table 1.

The following section explains the stepsin more detail.12

The first step is to determine the aim andscope of the priority setting activitywhich could be limited to a specific

PBMA Stages

1) Determine the aim and scope of the priority setting exercise

2) Compile a program budget (i.e. map of current activity and expenditure)

3) Form a stakeholder advisory panel

4) Determine locally relevant decision-making criteria and consultation requirede.g. Decision Makers, Board of Directors, Public etc.

5) Advisory panel identifies options for:a. areas for service growthb. areas for resource release by producing same level of output (or outcomes) with

fewer resources (i.e. increased efficiency)c. areas for resource release through scaling back or stopping some services

6) Advisory panel recommends:a. funding growth areas with new resourcesb. decisions to move resources from (5b) into (5a)c. trade-off decisions to move resources from (5c) to (5a) if relative value in (5c)

is deemed greater than that in (5a)

7) Use evidence from a variety of sources, including validity checks with additional stakeholders to make final decisions to inform the budget planning process

Source: Mitton and Donaldson 2004.

Table 1: Stages in a PBMA priority setting process

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Healthcare Management Forum Gestion des soins de santé 23

service or as broad as an entire sector ofcare. The next step is to develop aprogram budget for the chosen scope.This is a map of the current activity andexpenditure in the health organization orprogram (or set of programs) underconsideration, and provides a startingpoint for determining resource re-allocation and service re-design options.Following this, an advisory panel can bestruck. The panel should include arepresentative group of stakeholders thatis small enough to make the decision-making process manageable. In addition,data analysts and financial personnelshould be available to provide supportfor the decision-making process.

Before examining options for change, thepanel must identify the criteria they willuse to evaluate the activities that theywill be reviewing. Examples of criteriainclude: health gain, access, innovation,sustainability, staff retention/recruitment,and system integration, to name just afew. The criteria can be identified invarious ways, which may include a reviewof relevant business plans and otherinternal documents or input from otherstakeholders, such as the Board ofDirectors of the health organization orthe public. The criteria must be specifiedbefore the review begins and, if possible,be weighted to reflect their relativeimportance.

Once the advisory panel is set and thecriteria have been identified, a list ofservice growth options should bedeveloped and prioritized. Currentexpenditures then need to be examinedto identify opportunities for improvingoperational efficiency, and to identifyoptions for service reduction. Eachoption for growth and reduction shouldbe explicitly rated against the pre-definedcriteria, using available supportingevidence. Based on a broad set ofdecision-making inputs (e.g., evidencefrom the literature, local expert opinion,etc), decisions can be made to shiftresources from areas of operationalefficiency and/or service reductions toareas of proposed service growth.

The PBMA approach makes the prioritysetting process transparent, enablesexplicit comparison of options based onset criteria, and provides a forum throughwhich various pieces of information canbe considered by the relevant decisionmakers. The approach can be assophisticated or as basic as required bythe decision that needs to be made andthe time constraints.

An organizational approach to PBMAPrevious examples in the literature havetended to examine the PBMA process inisolation. That is, the focus has been ondefining a program, developing aprogram budget, striking a marginalanalysis expert panel, developingincremental wish lists and resourcerelease options, and then makingrecommendations for potential servicere-design. Following completion of theseven initial PBMA case studies inAlberta (described in the next section), itbecame clear that there was a broaderset of influences that were contributingto the success or failure of a given PBMAexercise. As a result, a conceptualframework was developed that positionsthe PBMA process more explicitly withinan organizational context, as per Figure 1.6

The ‘PBMA process’ box represents thestandard PBMA steps outlined above,with a number of the key lessons learnedfrom the various case studies in Albertalisted underneath. The model alsoidentifies a number of ‘inputs’ thatshould be in place for the PBMA processto be conducted, and some of the manyimportant outputs that might arise fromthis type of activity. One of these, asobserved by decision makers who havebeen involved in PBMA, is stakeholderengagement. Process barriers andfacilitators are also included in themodel. The factors for success includedin the model are not meant to beexhaustive; they capture observationsbased on the case studies conducted todate. The respective weight of any onefactor is not specified since this is adescriptive model.

The Case Studies Description

A total of seven PBMA case studies wereconducted in Alberta in three healthregions: the Calgary Health Region, theChinook Health Region and theHeadwaters Health Authority. The casestudies, summarized in Table 2, include awide range of examples of the

Figure 1: Conceptual framework for the PBMA process

OutputsInputs PBMAProcess

- program with manager- expert panel- health economist- research associate- knowledge of PBMA- relative org. stability

PBMA Process Issues to Consider- one-on-one meetings- program budget (for support)- data not used as a crutch- group chooses own criteria- critical review of literature- representative panel (not too big)

- self-rated usefulness by participants- further use of PBMA recommended- improved knowledge of service area- evaluation of historical services- engagement of various stakeholders- options for re-design proposed- re-allocation of resources- improved patient outcomes

Barriers- lack of trust between stakeholders- physicians not on board- misalignment of incentives- no (real or perceived) authority to change- lack of allocation experience- vertical budget silos- politics trumps evidence - specific program ‘too small’

Barriers - no genuine buy-in- too many other demands- politics prevents evaluation- discontinuity of personnel

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application of PBMA. These case studies

are briefly described in the following

section to provide some context for the

findings related to physician involvement

in decision-making. Each of these

exercises followed the PBMA steps

outlined previously in the paper.

Calgary Health Region

The Calgary Health Region is primarily an

urban region, providing primary and

secondary care for citizens in the Calgary

area (about 900,000 people), tertiary care

for surrounding regions in Southern

Alberta, and certain quaternary services

for the entire province. The Region has

an annual budget of approximately

$1.5B. Three case studies were

conducted with programs in the Calgary

Health Region: Infant Head Cranial

Remodeling, Pediatric and Neonatal

Transport, and Musculoskeletal (MSK).

Infant Head Cranial Remodeling Program:This is a small program, (budget of about

$300,000), with a part-time program

administrator, and one medical liaison

representing five physicians who spend

at least some time with this program. The

expert panel was chaired by the medical

lead for this program, a neurosurgeon

with a faculty appointment at the

University of Calgary who was actively

engaged in all parts of the process. Other

panel members included the administra-

tor, two nurses and a finance support

staff. The panel examined areas for service

expansion, and within this, identified

how resources could be re-allocated to

fund these changes. There was follow-up

action on a number of the recommen-

dations from the PBMA exercise.

Pediatric and Neonatal TransportProgram: This program spans numerous

departments and includes a large

number of medical and other clinicalstaff. A number of proposed options forexpansion of this program wereexamined, which ranged from $1.2M to$2M in annual operating expenditure.The Chief of Pediatrics and several otherclinical and administrative staff formedthe core membership on the expertpanel. A number of program options wereexamined, which included assessment ofthe impact on patients and resources. Inthe end, the exercise was successful, inthat resources were re-allocated accordingto expert panel recommendations. Thisgroup was facing fiscal constraints andthus decisions had to be made, with orwithout the use of an explicit frameworklike PBMA.

Musculoskeletal (MSK) Program: This isa major medical division within theCalgary Health Region. The medicalleader of the division is the Chief ofOrthopedics, and there are about 15orthopedic surgeons actively involved inperforming arthroplasties. There arenumerous administrators who coordinateactivity across the continuum of care inthis area (e.g., a rehabilitation manager,an operating room manager, generalmedical ward unit managers, etc.). Thetotal annual operating budget for all ofMSK in the Calgary Health Region wasabout $15M at the time of the study. Inthe MSK exercise, there were a number ofbudget sources to draw from. However,the absence of a consolidated budget forMSK meant that it was difficult toundertake priority setting and movefunding across the continuum of MSKservices. Although physicians andmanagers seemed to be engagedinitially, the PBMA process was notcompleted due to other competingprojects and a lack of senior levelcommitment. The outcome of thisexercise may have been different hadtheir been more direct buy-in from thebroad set of stakeholders involved, aswell as a recognition of the need to re-allocate resources as opposed to ‘justdoing more’ surgeries.

Table 2: Summary of Seven Initial Pilots of PBMA in Alberta

Health Region PBMA project and program description Primary results from pilots* in 2000

Calgary 1. Infant Cranial Remodeling; 1. Numerous opportunities for resourceHealth Region small program, $300,000 budget, re - allocation to benefit patientsPop 900,000+ PBMA project chaired by MD identifiedUrban Region 2. Neonatal and pediatric transport; 2. Alternative models examined and1° � 4° Care program spans numerous departments, decisions made to re-design serviceBudget 1.5 B re - design options range $1.2M-2.0M,

Chief of Pediatrics and other physicians 3. PBMA project was not carried outinvolved in PBMA

3. Musculoskeletal Program;major medical division, over $15M budget,several MDs involved in PBMA project

Chinook 1. Chronic disease management in rural 1. New approach to chronic care Health Region community; $12M budget, several delivery was formulatedPop 200,000 physicians involved in PBMA projectRegional city 2. Surgical services shifted from Inpatient 2. Decisions to shift four surgical Pop 70,000 to Outpatient; total surgery budget services to outpatient care made1° & 2° Care about $12M, mainly physicians involvedBudget 300 M in re-allocation decisions.

Headwaters 1. Surgical services in rural community; 1. Resources were re-allocated toHealth Authority aim to increase surgical capacity provide additional operating time

$0.5M budget, local surgeonparticipated in all PBMA meetings

Rural communities 2. Reorganize long-term care; provide 2. Resources were shifted to meet 1° Care alternative living spaces, $3.6M more community needsBudget 80 M budget, some physician input in PBMA

process

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Chinook Health Region

The Chinook Health Region is located inthe southern end of the province, andincludes small and medium sizecommunities including the city ofLethbridge (population 70,000). Itprovides both primary and secondarycare for a population of about 200,000with a budget of about $300M. Two casestudies were conducted in the Region:one for managing chronic disease, theother for surgical services.

Chronic Disease: The first case study, inthe small town of Taber, related tochronic disease management. The PBMAproject was undertaken to find resourceswithin the $12M Taber budget to developa multidisciplinary chronic disease clinicwith a budget of about $200,000. Theexpert panel included representationfrom a range of clinical staff (e.g.,pharmacy, home care, nursing, socialwork) and two of the eight GPs practicingin the area. The interdisciplinary panelassessed the potential impact on bothpatient outcomes and resources todetermine the best use of the limitedresources for chronic disease manage-ment. Despite a lack of managerialexperience on the panel, and a relativelyslow process (12 months), a new approachto chronic care delivery was formulatedfor this rural community.

Surgical Services: The second Chinookcase study examined shifting four majorsurgical divisions from inpatient tooutpatient services. The total surgicalbudget was about $16M, which spannedmany individual departments andclinical staff. A core working group of twosenior administrators and two dataanalysts met individually with physiciansand other clinical staff in each affectedarea. Through this consultative process,a large number of surgeons were directlyinvolved in the final recommendations.The surgical services exercise, like thechronic diseases project was alsosuccessful in that resources were freedup in the surgical disciplines in the study

from the existing model of care tofinance the new model of care that wasproposed. This budget-neutral resultexemplifies the basic tenet of shifting orre-allocating existing resources to bettermeet program or organizational objectivessuch as health gain.

Headwaters Health Authority

At the time of the study, the HeadwatersHealth Authority (budget $80M) wascomprised mainly of rural communitiesand ran from Claresholm, approximately120 km south of Calgary, along the southand west outskirts of Calgary, andextended west to the mountain town ofBanff. There were two case studies in thisregion, one in the town of Canmore, theother in Claresholm. (As part of the re-structuring in 2002, Headwaters wasintegrated into the Calgary Health Region).

Canmore: A rural surgical department inthe town of Canmore, with a $0.5Mbudget, used the PBMA process toidentify opportunities for growth and forreleasing resources to fund the proposedincrease in surgical capacity. Thisexercise was conducted over a four-monthperiod. A general surgeon participatedon the expert panel, along with thesenior administrator for Canmore, thehospital nursing manager and theoperating room manager. The panel re-allocated resources within the surgicalservices budget to provide additionaloperating time. The panel anticipatedthat the PBMA exercise might drawattention to their budget challenges.Although the panel believed thatimproved patient benefit would resultfrom an even greater allotment ofoperating theatre time, the groupprovided their recommendations withinthe existing budget constraints.

Claresholm: The Claresholm CommunityService Area used PBMA to re-design itsdelivery of long-term care. The annualoperating budget for long-term care inClaresholm was about $3.6M. TheClaresholm long-term care exercise had

direct physician involvement on theexpert panel, as well as a broadrepresentation of non-medical clinicalstaff. As a result of the project, severaltraditional long-term care beds wereclosed and a number of alternative livingspaces were identified. The exercise wassuccessful in that resources were shiftedaccording to panel recommendations tomeet more needs for those requiringlong-term care services.

Case Study SummaryIn summary, the PBMA approach wassuccessful in six of the seven examples.The range of outputs from theseexercises is reflected on the right handside of Figure 1. The case studies includeda wide spectrum of locations andservices. They included urban, regionaland rural centres, with a variety ofmedical and surgical services includingacute and chronic care, and patientpopulations ranging from Pediatrics tolong-term care. A key element in thesuccess of the projects was physicianinvolvement, which is examined in moredepth in the next section.

Physician Involvement with PBMAA number of key issues related tophysician involvement in decision-making were identified in the Albertacase studies mentioned above. First,through follow-up surveys with expertpanel members, the importance ofhaving both medical and managerialrepresentatives involved in the PBMAprocess was consistently recognized. Inparticular, there was a sense that withoutdirect physician involvement, it wasunlikely that recommendations would befollowed. Participants also indicated thatas a direct result of the PBMA exercises,there was improved communicationamong medical groups and with managers.In addition, all parties gained a betterunderstanding of the economic pressuresfaced in healthcare. A further benefit ofthis type of consensus decision-makingapproach was that in contrast to previous

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historical allocation practices, thevarious stakeholders were broughttogether to explicitly address key issuesin a non-threatening manner.

Second, it was recognized that thestructure of the relationship betweenphysicians and health regions in Albertais problematic in terms of settingpriorities and allocating resources. InAlberta, as in other provinces, themajority of physicians operate as defacto private entrepreneurs, who use thefacilities of the health region yet are notresponsible for the fiscal management ofthe health region. In contrast, healthregions are responsible for providingservices within their given fundingenvelope. Since physicians are notdirectly accountable to the healthregions, this can compromise theregion’s ability to offer services that willmaximize health benefit for the resourcesavailable. An advantage of PBMA is thatit can be used even if the structuralrelationship between the health regionand medical staff is not aligned. ThePBMA process does not depend on onetype of physician reimbursementstructure, or even having a formalrelationship between the health regionand the physicians who work in theregion. If physicians are willing to investtime in the priority setting process,managers and physicians together, asexperts in their own fields, can tackle thedilemma of resource limitations in aproactive manner.

Third, in priority-setting processes likePBMA, it is helpful to keep in mind thatphysicians and managers have distinctbut complementary skills. If managersask physicians for their input, managersmust be willing to accept the advice evenif is not what they want to hear.Physicians and other clinicians are wellpositioned to assess the impact ofresource shifts on the patient populationbeing served. Physicians, on the otherhand, at some point in priority-settingactivity, need to take a broader view ofthe allocation of system resources. The

mandate of a health region is to meet thehealth needs of the population with theresources available, which does notnecessarily mean meeting all the needsof a particular program or one group ofphysicians.

Fourth, the ability of health regions toshift resources is limited by the majorimpact that physicians have on resourceutilization. This is potentially problematicfrom a priority setting perspectivebecause physicians are the main driversof utilization, and as such will influenceto a great degree the health regions’operational budget. Physicians havepower over utilization but limitedaccountability for overall resourceutilization. This restricts the ability of theadministrators in health regions to shiftresources, even if informed by anevidenced based process. However,PBMA provides a mechanism to overcomethis structural issue by incorporatingphysicians into the priority settingprocess and operationalizing integration(i.e. to make decisions about howresources might be reallocated forintegrated service provision). Theconceptualized framework (Figure 1)provides additional information aboutthe predisposing organizational factorsthat will contribute to success.

In summary, it was observed that thePBMA approach draws clinicians andmanagers together to work toward thecommon goals of improving healthbenefit and meeting health needs. It wasalso recognized that it is advantageousto have wide representation from front-line clinical staff, including physicians.Since most physicians are not employeesof the health region, if managers want toalter programs and services, physicianinvolvement and leadership is vital.PBMA can serve as a vehicle for directlyincorporating physician views into thedecision-making process, which wasrecognized by clinicians and managersalike as a necessary part of an informed,evidence-based approach to prioritysetting.

Discussion The Regional Health Authorities Act13 gives

health regions a mandate to meet the

health needs of those living in a defined

geographic region. To accomplish this,

health regions need to assess the needs

of the population, integrate services, and

allocate, or re-allocate, resources to

maximize the benefits to the population

it serves. A truly integrated service delivery

model will require health regions to have

mechanisms that allow re-allocation of

resources across programs and even

portfolios.

There is increasing recognition of the

need to involve physicians in organiza-

tional activities. National agencies

responsible for postgraduate medical

education in both Canada (the Royal

College of Physicians and Surgeons of

Canada) and the United States

(Accreditation Council for Graduate

Medical Education) have identified the

importance of providing training for

residents to enhance their participation

in the health systems in which they will

work.14,15 Other recent reports also

highlight the need to connect physicians

with their health systems. The Institute

of Medicine in the United States

suggests that “healthcare organizations

design and implement more effective

organizational support processes to

make change in the delivery of healthcare

possible”.16 A report on healthcare reform

in Alberta recommends “providing better

alignment between physicians and

regional health authorities”.17

Integrating physicians into organizational

activities in appropriate and meaningful

ways is a major challenge in healthcare

organizations. Physicians are frustrated

when they are not able to provide the

best care available for their patients due

to fiscal constraints, but they usually do

not have economic accountability for

organizational expenditures. Similarly,

managers are frustrated by their

responsibility for resource allocation

without control over the clinical

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Healthcare Management Forum Gestion des soins de santé 27

decisions that drive the use of resources.

The PBMA approach brings these two

solitudes (both necessary perspectives)

together to make decisions about the

best use of available resources.

PBMA offers a mechanism for physicians

to gain a better understanding of, as well

as contribute to, their healthcare

organizations in a manner that draws on

their clinical expertise. PBMA does not

require physicians to give up clinical

involvement. In fact, it is the physician’s

clinical perspective that is important to

bring to the priority setting process.

PBMA offers clinicians a window into the

broader mandate of the organization and

the need to prioritize organizational

resources. It encourages them to widen

their professional focus beyond concern

for the individual patient to consider the

structures and processes that are needed

to make patient care possible. This

‘systems’ view is a new perspective for

many physicians but necessary to ensure

the services provided optimize the health

of the populations served.

Increasingly, physicians are expected to

use the best available evidence in their

clinical practices. However evidence

alone is not enough to change clinical

practice.18 Discussion with local opinion

leaders is a crucial step in the application

of evidence. PBMA provides a structured

process for managerial and clinical

experts to review and discuss the

available evidence relevant to the making

decisions about organizational priorities.

Conclusion Although many authors have emphasized

the importance of including physicians in

organizational activities, especially in

integrated delivery systems,19 much of

the literature has focused on physician

involvement in governance20,21 or as

managers.3,4 In this paper, PBMA is

suggested as a mechanism to link

physicians into organizational decision-

making processes. This research included

a wide range of examples that demonstrate

the versatility of PBMA, and many waysto involve physicians. The steps in thePBMA process, as well as its broaderrelation to an organizational context aredescribed. A key lesson from these casestudies is the importance of participationby physicians in the priority settingprocesses. Without the involvement ofphysicians, it is unlikely that the realresource shifts that occurred would havetaken place. For physicians, PBMAprovides a sound vehicle for medicalinvolvement in decisions about wherehealthcare resources should be directed.Since these decisions will have a directimpact on clinical care, it is crucial tohave physicians involved in this process.

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St. Mary’s General Hospital Appoints Chief Operating Officer

St. Mary’s General Hospital (Kitchener) would like to announce theappointment of Marion Bramwell to Chief Operating Officer, in additionto her roles as Executive Vice President and Chief Nursing Executive.A tremendous asset to St. Mary’s, Ms. Bramwell will continue to overseecorporate strategic planning and implementation, the strengthening ofthe hospital’s academic linkages and partnerships for education andresearch, lead many of St. Mary’s strategic initiatives and oversee themajority of our clinical programs.

Ms.Bramwell is a Registered Nurse,holds a Bachelor of Arts Degree (Psychology) and a Masterof Health Science (Health Administration). She is a Certified Health Executive with the CanadianCollege of Health Service Executives (CCHSE) and is a Surveyor with the Canadian Councilon Health Services Accreditation (CCHSA). Most recently, Ms. Bramwell was appointed to theProvincial Health Human Resources Strategic Advisory Group and the Board of GovernorsConestoga College (Kitchener).

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