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PRESENTED BY: EMILY OSCARSON Oxford Physical Therapy Oxford Physical Therapy Marketing Plan Marketing Plan

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Marketing Plan for Oxford Physical Therapy

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Page 1: Physical Therapy Clinic Marketing Plan

PRESENTED BY: EMILY OSCARSON

Oxford Physical TherapyOxford Physical TherapyMarketing PlanMarketing Plan

Page 2: Physical Therapy Clinic Marketing Plan

OXFORD PHYSICAL THERAPY CENTERS IS A PHYSICAL THERAPIST OWNED FACILITY COMMITTED TO SERVING OUR NEIGHBORS. IN OPERATION SINCE 1993, OXFORD PHYSICAL THERAPY CENTERS

PROVIDE EXCELLENT, PROGRESSIVE CARE WITH THE HIGHEST IN STANDARDS OF PHYSICAL THERAPY CARE.

OUR GOAL, AS PHYSICAL THERAPISTS, IS TO HELP THE PATIENT RETURN TO AS NORMAL A LIFESTYLE AS POSSIBLE.

About OPTCAbout OPTC

Page 3: Physical Therapy Clinic Marketing Plan

Features and ServicesFeatures and Services Aquatic Physical Therapy Services

emphasizing the benefits of buoyancy with exercise

State-of-the-art facilities with the latest in technological advances

PT/ATC Specialists in sports and orthopaedic physical therapy

Manual Therapy for Spine and Joint Rehabilitation

Functional Capacity Evaluations Biomechanical Evaluations Physical Therapy consultants for

Tri-State High School Athletic Programs

Injury Screening Clinics

Biomechanical Gait Analysis/Orthotics Evaluations

A staff of national and international lecturers

"PREP"....Post Rehabilitative Exercise Program

Community outreach programs Wellness Program Ergonomic Evaluations

Page 4: Physical Therapy Clinic Marketing Plan

Direct AccessDirect Access

Ohio and Kentucky law states that you can be evaluated & treated by an Oxford Physical Therapy Centers physical therapist without

seeing a doctor. Direct Access makes it easy for you to get the care you need at any of our

convenient locations.

Page 5: Physical Therapy Clinic Marketing Plan

AboveAbove … …. & Beyond. & Beyond

Oxford Physical Therapy Centers believe in serving the communities we call home

High school athletic programs throughout Cincinnati

Educational seminars and classes

Sponsors and provides coverage to various community events

Speaks to area civic and school groups on topics such as fitness, wellness, ergonomics in the work place, injury prevention, and career development.

Develop working relationships with other businesses who are working towards promoting wellness and a healthy lifestyle

S: StrengthsS: Strengths

Page 6: Physical Therapy Clinic Marketing Plan

S: StrengthsS: StrengthsMission Statement

Oxford Physical Therapy Centers lead in musculoskeletal healthcare by serving, rehabilitating, and caring for the total patient and athlete. Our commitment is demonstrated by engaging in education, advancing our profession, and acting as a resource to our community.

Page 7: Physical Therapy Clinic Marketing Plan

W: WeaknessesW: Weaknesses

No doctor affiliation = no direct referral source

Keeping in touch with former patients

All types of regulations when dealing with: Insurance Doctors Patients …. All referral sources!

Page 8: Physical Therapy Clinic Marketing Plan

Increasing Numbers Expansion & Upgrades

Former patientsNew patientsInjury screensCommunity eventsSponsorshipsBusiness

relationships

Currently 9 clinics in Ohio & Kentucky

New clinics/ upgrading to new spaces

O: OpportunitiesO: Opportunities

Page 9: Physical Therapy Clinic Marketing Plan

T: ThreatsT: Threats

New &/or changing locationsTherapist loyaltyOther non-affiliated physical therapy

companiesPhysical therapy programs associated with

doctorsThe un-informed:

Gyms Chiropractors

Health Insurance Reform- Medicare/Medicaid

Page 10: Physical Therapy Clinic Marketing Plan

Marketing Tactic: “Over-Marketing Tactic: “Over-Appreciate”Appreciate”

Patient Appreciation Cook-Out

Utilize Online Marketing Tools: Facebook Twitter Email blasts Birthday & New Years cards

Page 11: Physical Therapy Clinic Marketing Plan

WHO’S INVITED:WHO’S INVITED:

OPTC STAFF & THEIR FAMILIES

ANY CURRENT OR FORMER OPTC PATIENTS & THEIR FAMILIES

Annual OPTC Patient Annual OPTC Patient AppreciationAppreciation

Cook-OutCook-Out

Page 12: Physical Therapy Clinic Marketing Plan

Product, Price, Promotion, & PlaceProduct, Price, Promotion, & PlaceUse email and mailing

addresses to contact all former patients

Utilize “Friends” and “Events” on Facebook

Send email blastsFlyers in all clinics

and affiliated organizations

Bring in grills and have the staff and the therapists serve patients and their families

Have door prizes for patients & families

Helium balloonsFace paint of OPTC

logoT-shirts

Page 13: Physical Therapy Clinic Marketing Plan

Invitations & RemindersInvitations & Reminders

Page 14: Physical Therapy Clinic Marketing Plan

Utilize Facebook as a Utilize Facebook as a means to keep in means to keep in touch with patientstouch with patientsIt can be used as a It can be used as a quick reference guide quick reference guide for patients once they for patients once they are no longer coming are no longer coming to the clinicto the clinicTreat it as the Treat it as the company’s company’s “refrigerator” with “refrigerator” with important updates, important updates, staff spotlights, staff spotlights, upcoming events, upcoming events, articles, and fun articles, and fun facts!facts!

Page 15: Physical Therapy Clinic Marketing Plan

#Twitter is a quick #Twitter is a quick way to be found by way to be found by people searching people searching specific key wordsspecific key words

#Doesn’t have to be #Doesn’t have to be people in the area to people in the area to be easily found or be easily found or followedfollowed

#Being experts in the #Being experts in the field increases field increases credibility, which credibility, which increases followers increases followers and could lead them and could lead them to choosing an Oxford to choosing an Oxford Physical Therapy Physical Therapy ClinicClinic

Page 16: Physical Therapy Clinic Marketing Plan

Patient Appreciation Patient Appreciation Cook-OutCook-Out

Birthday and New Years Birthday and New Years EmailsEmails

6 Months in advance:6 Months in advance:Gather emails and mailing addresses

of former patientsCreate flyers and invites 3 Months in advance:3 Months in advance:Email and mail initial invite 2 Months in advance: 2 Months in advance: Post flyers in clinics, create Social

Media event and create online buzz 1 Month in advance:1 Month in advance:Send out reminders and tell all current

patients, Social Media updates Week of Event: Week of Event: Have Staff give out flyers to current

patients, could even have decorations or themes in clinics to celebrate

Birthdays and New Years are when most people think about their health and well-being

Utilize online cards to contact former patients during these times of the year to make them feel remembered and appreciated

Timeline of Marketing EventsTimeline of Marketing Events

Page 17: Physical Therapy Clinic Marketing Plan

"Begin...with the end in "Begin...with the end in mind"mind"

...REPRESENTS OXFORD PHYSICAL THERAPY ...REPRESENTS OXFORD PHYSICAL THERAPY CENTERS PHILOSOPHY OF CARE. FROM YOUR CENTERS PHILOSOPHY OF CARE. FROM YOUR

FIRST VISIT, OUR FIRST PRIORITY IS YOUR FIRST VISIT, OUR FIRST PRIORITY IS YOUR RETURN BACK TO AN ACTIVE LIFESTYLE. RETURN BACK TO AN ACTIVE LIFESTYLE.

WHETHER IT BE COMPETITIVE ATHLETICS, WHETHER IT BE COMPETITIVE ATHLETICS, WORK, HOBBIES, OR SIMPLY PAIN-FREE-WORK, HOBBIES, OR SIMPLY PAIN-FREE-

LIVING.LIVING.


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