Photos : © Greg Sevaz, Davide Maestri, Anne-Emmanuelle Thion, Pierre-Jean Verger, Photodisc, DR

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y 2nd EDITION OF THE PARIS DESIGN WEEK p.4

7 THEMATIC ITINERARIES p.8

MAISON&OBJET IN SYNERGY WITH PARIS DESIGN WEEK p.13 Key figures www.maison-objet.com Emailing campaign Valorisation of PARIS DESIGN WEEK

PARIS DESIGN WEEK ONlINE p.25 www.parisdesignweek.fr Social networks Emailing Campaigns

COMMUNICATION TOWARD PROFESSIONAl AND PUBlIC p.33 Media plan Advertising Press coverage Print

PARTNERS p.57 Visibility on the trade show and event Visibility on our communication supports

KEY FIGURES p.68

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The new edition of PARIS DESIGN WEEK will take place from Monday 10th to Sunday 16th September with the ambition of developing stronger and better structured content, to satisfy the various needs of the broad public. The number of visitors has increase by 60%

Indeed, 100 000 design enthusiasts’ took advantage of this week to vi-sit showrooms, galleries, concept stores, but also hotels, restaurants and exhibitions which embody the city’s dynamic during the PARIS DESIGN WEEK.

The must see event of September in Paris claim in this way is vocation to celebrate the creation and to share, with a French and international audience, the emergent trends of the year.

• More visitors and a better identification of the itineraries

• + 80% new venues

With 80 new venues, PARIS DESIGN WEEK has refined the young creation itineraries.We can count among them the museum of modern art of Paris, Artcurial, Le Carousel du Louvre, the VIA and more…

Besides the visit of the itinerary through the major Parisian districts, PARIS DESIGN WEEK also offers thematic itineraries to help each visitor draw up a tailored approach to the event. Several itineraries have already been defined: ART & DESING, DESIGN & ARCHITECTURE, ICONIC/UPCOMING, DIGITAL DESIGN & INNOVATION, DESIGN EN FRANCE, FOOD & DESIGN, MOBILITY.

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- Among the most visited venues:- 15 000 visitors at now! Le offnow! le off is an essential anchoring point of PARIS DESIGN WEEK. An integral part of the event since the 1st edition, this exhibition dedicated to young designers has met with considerable success. 11,000 visitors have discovered the emerging talents of the new French and Eu-ropean scene, there to reveal their - often self-produced – designs to the public. It is also the opportunity to make direct contact with the new graduates of the most prestigious design schools.

More than 6 000 visitors have discovered the “Génération Design” exhibition which was held at the Paris museum of modern art. Organized by the ELLE DECO magazine to celebrate its 25th birthday, the exhibi-tion has seduced the audience which was able to discover the work of a brand new generation.

- 3700 visitor at the BRIQUE IT exhibition, held at the “Lieu du Design”The exhibition was Inaugurated by the productive recovery deputy of state Ar-naud Montebourg, the delegated deputy of state in charge of the innovation and digital economy Fleur Pellerin, and Jean Paul Humechon chairman at the Ile de France council. It has not only brought a braod public but also spread a strong message about the design’s capacities to boost the innovation.

- 10 000 visitors at Paul Bert and Serpette Market:Represented by a selection of 20th century specialized merchant, the PARIS DE-SIGN WEEK crossed the ring road and found a new extent to the scale of the Parisian reality. It is a great suggestion of tour for the art and design enthusiasts that came to discover the 7 thematic itineraries.

2nd edit ion of ParIS DESIGN WEEK

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All fans of the PARIS DESIGN WEEK- Almost 15000 fans on FacebookFor its second edition The Paris Design Week is already one of the 6 most popular DESIGN WEEK on the social networks. Not only, fans are more numerous this year, but the community, that count more than 15000 members on Facebook is also extremely dynamic with an activity rate of 43,2%

About PARIS DESIGN WEEK

PARIS DESIGN WEEK appealed to a broad public of professionals, amateurs and enthusiasts. PARIS DESIGN WEEK is organize by SAFI with the support of the region Ile de France, the Galeries Lafayette and Citroen. Launched in September 2011, the event federates the actors and forces of the innovation in Paris.

Ideally positioned in the continuity of the home-style event, it is one of the hi-ghlights of the back-to-work period. It allows the 100,000 French and interna-tional professionals present for the exhibition to extend their visit in the city and draw inspiration from the latest trends at showrooms, concept stores, but also cultural venues, galleries, design studios, hotels and restaurants, which embody the city’s creative dynamic.

Thanks to a better balance between celebration, cultural contents and com-mercial opportunities, PARIS DESIGN WEEK reveals to the eyes of the world the essential dimension of Paris, Capital of Design

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- ART & DESIGN By featuring Parisian contemporary design galleries and museums, the Art & Design pathway offers a particular vision of the home and objects.The most astonishing creative profiles provide their perspective on objects and their role in society –objects raising questions about our lifestyle, excep-

tional pieces in rare and precious finishes, as well as objects which have marked the history of design…A proliferation of ideas and creations dedicated to the user, which are certain to make an impression

- DESIGN & ARCHITECTURE(S) Throughout history, the professions of architect and desi-gner have merged and overlapped. Today, designers create spaces and architects produce furniture. Their ap-proach is different but their intention remains the same, with design and

architecture each reflecting their time and contemporary lifes-tyles. The DESIGN & ARCHITECTURE(S) pathway is a dialogue between the envelope and its contents, featuring companies dedicated to the refurbishment and fitting out of a house, right down to the last detail.

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- ICONIC /UPCOMING This pathway features the great retail firms which showed themselves to be innovative and bold before being re-cognised as classics, each contributing to the rise of de-sign in France.

Now, despite their prestigious catalogue, they continue to seek out the icons of the

future. The pathway also includes new retail firms which are hel-ping to write this new chapter, with pure and simple styles and durable and timeless design. The classics of the future, presented today

- DIGItAL DESIGN & INNOVATION Design has now been integrated into the research and development departments of large companies. The fact that industrial companies involve designers in the deve-lopment of future solutions is both a means and a source of inspiration. Engineers and designers work together to construct the habitat of the future. Design has a duty to

keep up with social and cultural changes. The emergence of the young hy-per-connected generation is influencing the domestic environment, the home becoming a hub open to the world thanks to digital tech-nology. Design is surpassing simple aesthetics to become a fundamental part of this movement. The physical design of digital devices is becoming playful, interactive, fast-paced and fun.

- DESIGN EN FRANCE This pathway offers a chance to discover or rediscover the authentic expertise of prestigious French firms carrying out bespoke work with exceptional materials. You will discover: firms which have successfully preserved their values and their

quality while modifying their design and manufacturing techniques. The pathway will introduce the public to the work of creative professionals from a range of back-grounds – designers, interior designers, craftsmen, artists, etc.

- FOOD & DESIGN Culinary Design enhances and challenges the containers and contents of a meal. Eating well remains a symbol of life and conviviality, of togetherness and universality, as well as aesthetics and sensations. And French firms have not forgot-ten the importance of table art, an integral part of the art of living. The Food & Design pathway will offer the chance to access creative and innovative spaces dedicated to this art which they have perfected. The exacting names, well known in the world of luxury gastronomy, are coming together in one unavoidable venue, to offer an experience that is unique, sensational and very Design.

- MOBILItÉ Mobility is at the heart of urban and environmental challenges and is being comprehensively reviewed with the densification of city centres and urban sprawl. Methods of transport are being redefined to improve residents’ comfort and the stan-dard of living in cities (noise, safety, pollution, etc.), while also

being adapted to new lifestyles. There is also greater demand for environmentally-friendly and innovative methods of transport. Design plays an important role in com-bining practical, ecological and creative aspects with aesthetics, as the stylishness of travel becomes of vital importance in the modern world.

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KEY FIGURES p.14

WWW.MAISON-OBJET.COM p.16

EMAIlING CAMPAIGNS p.18

VAlORISATION OF PARIS DESIGN WEEK p.20

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maISON&OBJET IN SyNErGy WITH

ParIS DESIGN WEEK

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• The must see event of this coming september

• The fair of the « art de vivre » trends

• 3 150 exhibitors, with 45% of international brands

• 100 000 French and international professionals are gathered on the fair

• 44% of the professionals are international visitors

• 35% of the visitors are purchasing adviser (interior architect, decorator, hostel, restaurant)

• 3 000 French and international journalists

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- 657 530 connexions at each session

- 1 568 750 page views

Visibility of PARIS DESIGN WEEK on the home page of maison-objet.com

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- Adding the signature of the Event PARIS DESIGN WEEK in all the

MAISON&OBJET emailing campaigns

- 20 emailing M&O on 4 month, from June to September

- 250 000 email address

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Display on the promenade

From its arrival, the MAISON&OBJET visitor is immersed into the PARIS DESIGN WEEK universe

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ParIS DESIGN WEEK’S visibil ity during maISON&OBJET

maISON&OBJET at the ParIS DESIGN WEEK’S banners

Press service

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PARIS DESIGN WEEK coffee by Intramuros.

An unavoidable venue for the hall 7 visitors.All the information about PARIS DESIGN WEEK were relayed by host and hostess. Scenography by: Philippe Boisselier

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In the print supports of maISON&OBJET

100 000 Plan Pocket given away

100 000 « m&Oxygène » given away during the show

25 000 Official Catalogues MAISON&OBJET

ParIS DESIGN WEEKONlINE

WWW.PARISDESIGNWEEK.FR p.26

SOCIAl NETWORKS p.28

EMAIlING CAMPAIGNS p.30

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• The website explains the event in details

- Itineraries - Participant - Agenda - Contest - Pictures library - Presse

Web site figures: - 117 000 unique visitors

- + 174 000 visits - + 730 000 seen

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• Around 15 000 fans on Facebook

• 10 000 shares and links .

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Email were send to more than 170 000 French contacts and 92 000 international contacts.Based on a file with French and in-ternational opinion leaders

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All the PARIS DESIGN WEEK lives actuality:

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COmmuNICaTIONTOWarD PrOFESSIONal aND PuBlIC

MEDIA PlAN p.34

DISPlAY p.38

PRESS COVERAGES p.40

PRINT p.48

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42 insertions in as many press release

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35 insertions in 42 press release covering

17 countries

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• 170 flagpoles in Paris

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• 800 taxi’s side

• 510 subway’s exits

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med

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port - 441 release for the 2012 edition

- Editorial space of more than 123 pages and 9 hours and 24 min of visibi-

lity in the audiovisual media

- An advertising equivalent of 1 886 454 €

- 55% on internet, 36% in the editorial press and 9 % in audiovisual media.

- Coverage mainly in specialize global press (58%) and professionnal press (31%)

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Press impacts

Few French publications

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Few publications

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International Press impacts

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08/09/2012 - BFM Business

09/09/2012 - RTL. Week-end. - Le Mouv

12/09/2012 - France 2 Télématin. - France 3.

Du 7 au 30/11/2012 - STYLIA, DESIGN en capitale(s)

VISIBIlITy ON raDIO & TV IN FraNCE

Internet impacts

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The ParIS DESIGN WEEK BuS

The double-decker bus went through Paris.

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ParIS DESIGN WEEK guide

30 000 guides have been distributed during MAISON&OBJET and on the participating venues.

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100 000 z-cards have been on the participating venues, hotels, taxis...

Z-cards

Bags ParIS DESIGN WEEK

5 000 bags PARIS DESIGN WEEK were given out.

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Beach flag

A Beach flag and a sticker were set up in front of each participating venue.

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The partners

THEIR VISIBIlITY ON THE EVENT p.58

KEY FIGURES p.68

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Official partners

The 12 showcases of Lafayette Maison were dedicated to a selection of creative products picked on MAISON&OBJET.

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The Citroën DS line, official car of the PARIS DESIGN WEEK, was presented through Flag ship on les Champs-élysées, and by making available cars to the VIP, to the press and to the designers.

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RADO assert is design and creative engagement through its partnership with now! Le Off and thanks to its supports toward the young talents.

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Official partners

More than 10 000 players61

Contest ParIS DESIGN WEEK

More than 100 prestigious prizes.

« The Docks City-State of Fashion and design » welcome now! le Off

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Now! Le off with the support of RADO was the heart of the PARIS DESIGN WEEK and the meeting spot of the young creation - often free to edit. More than 15 000 visitors came to discover the projects. 5 000 people were attending to the official party which was organized at the heat of the exhibition the 13th September.

Party now! le off

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3 700 visitors at the BRIQUE IT exhibition

Few events that marked the 2nd edition of ParIS DESIGN WEEK

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Private screening at the Royal Monseau Hotel

Exhibition “Génération Design” at the Paris museum of modern art.

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- More than 180 venues on the itinerary

- More than 100 000 visitors

- 15 000 visitors on the “now le off” exposition located at “la cité de la mode et du design”

- 3 700 visitors at “BRIQUE IT” exposition

- More than 6 000 people have discovered at the “Génération Design” exhibition, located at the museum of modern art