Carl Holderness

OUGD303

Blog TagsYearbook, Unseen, Photography Yearbook

Board01/04

Photography Yearbook

BriefDesign the Photography yearbook publicationto be delivered as part of their end of yearshow exhibition.

ConceptUnseen.

Tone of VoiceProfessional, simple, intriguing.

AudienceGraduating photography students and their tutors, photography professionals, End of Year Show visitors.

RationaleThe end of year show comprises of an exhibition and a publication to co-inside with the work that is displayed.The rationale behind the publication was to come up an identity and layout designs that could pass through a publication design. The layouts were to best showcase a simple aesthetic layout that best illuminated the photography.Simple layouts and basic typography, with consistently placed information were used.

Logo DesignThe logo design for the unseen publication was to create something simple. Using a san-serif typeface with serif detail removed to make the communciation simple, the seen highlihted in a darker colour. The logo separated on the publication itself further by placing half the word on the font and half on the back.

Grid StructureA 12 x 12 grid structure was created with certain rules for its use. The 12 offered the largest amount of versatility whislt remaining structured, rows added a variety of positioning places for arrangment of information.

The structure best allowed for versatility when composing dynamic custom image spreads. Full and half bleed, aswell as simple standalone images on single pages made the most of the space available, making the composition on the spreads far more engaging.

Carl Holderness

OUGD303

Blog TagsYearbook, Unseen, Photography Yearbook

Board02/04

Publication Specifications

210mm x 210mm108 pagesFull Colour LithoLock-BindFoil & Blind Emboss Finish Cover

175gsm Silk Internal Pages 300gsm Blue Card Cover

Carl Holderness

OUGD303

Blog TagsYearbook, Unseen, Photography Yearbook

Board03/04

Poster DesignThe typographic identity visual aesthetic passes through onto possible other formats including poster formats and flyer designs. Here using a simple A2 format to showcase the typography in an abstract fragmented way. The poster is printed on silk foil finish.

Carl Holderness

OUGD303

Blog TagsYearbook, Unseen, Photography Yearbook

Board04/04