PhotographyEmma field

Fashion photographyWhat is Fashion Photography?

Fashion photography is a type of photography based on displaying clothing and other fashion item’s. Fashion photography is most often used for advertisement or fashion magazines such as vogue. Fashion photography has existed since the earliest days of photography in 1856.

Where we see these images:

Magazines

Billboards

Newspapers

Models

Online/ social media

Fashion photography sells clothing and accessories, you will see fashion photography every where in society today it has a huge impact especially with the younger generation, it can be advertised in the wrong way sometimes and teenagers feel they should be the same size as a model and look like a model, and because its everywhere and we consume fashion advertisement so much a lot of people think it’s the norm to look like a size 0 model.

These two photos show the comparison between vogue models in the 1940’s and today. In the 1940’s vogue model photography was very formal, the models dressed very appropriately and safe, they had most of their skin covered, not much body was every revealed they seem to dressVery conservative and wear very plane clothing.

This is a more recent front page off the magazine vogue. The model’s in vogue dress much more revealing, they have skin on show and for example this model has her tummy out and short shorts on in 1940s you wouldn’t see any skin apart from if it was from the knee down. They also look much more daring with the type off clothes they wear it comes across quite adventurous.

◦ With the increased difficulty in fashion and styling also comes an increased complexity in lighting to make the image look more dramatic and look more eye catching. While many commercial photographers only stick with one light for the model, fashion photographers tend to use a variety of lights and lighting accessories to create the look they wish.

◦ During a fashion shoot some photographers use serval lights to intensify the effect of the potential photograph, in photography there is an hour that is known as the golden hour it is said to be the best hour of the day for lighting just after the sun sets or shortly after the sunrises.

David bailey◦ David Bailey changed photography massively in the 1960s. ◦ Bailey began the 1960s with a contract with Vogue to become the decade's

iconic chronicler with two portrait publications David Bailey's.

◦ They focused on a new social order that evolved from the decade of change. Bailey was a leading figure in the Swinging Sixties London scene and provided some of the inspirational model photos we have today.

◦ He used dramatic lighting effects and transformed British fashion and celebrity photography. His work reflects the 1960s British cultural trend of breaking down rigid class barriers by injecting a 'punk' look into both clothing and artistic products.

◦ The photographer with the longest history of Vogue magazine saw his role as ‘selling dreams not clothes’

◦ I believe David Bailey changed fashion photography it use to be conservative and plane clothing with hardly any skin showing and his work was completely different and used unusual clothing and make up.

Fashion photography today is very out going and adventurous most clothing is usually over the top and so is the make up.

Landscape Typical landscape photography has no people in it and is just a vast area off land and nature. The objective for landscape photography is usually to recall on a observation or experience while in the outdoors for example when your travelling.Landscape photography is one of the oldest forms off photography, it shows spaces in the world sometimes vast and to capture nature. But also can be focused on a man made feature of disturbance on landscapes, this is originally what the social media platform Instagram was invented for sharing photography mainly landscape photography.

Many landscape photographers take pictures of nature in a way off appreciation because of its beauty some photographers wish to keep it preserved and this is why they take a photo. Many landscape photography shows little human activity or none at all to keep it pure and natural.

Ansel Adams was an American photographer and environmentalist his photos were all black and white but still look very effective and they are off the American west.

His quotes were ‘you don’t take a photo you make it’ ‘there are always two people in every picture: the photographer and the viewer’

Mark Gray;Mark is a self taught photographer from Australia , well known for panoramic photographs off Australian and international landscapes. Best know pieces he’s done is ‘craig’s hunt’ and ‘reef dreaming’, I love how clear and crisp all the colours look and how all off his phots go long ways.

Galen RowellGalen was a wilderness photographer and climber.From 1868 on he used 35mm Nikon cameras and lenses for there reliability and portability his main media choice was colour slide film, starting with Kodachrome in the 1970s and 1980s and Fuji Velvia following in 1990.

Landscape photography tips and information

Commonly landscape photography includes daylight and natural features off land sky and waters, it is also common to see a photo with the scene reflected on the lake.

Landscape doesn’t really need much equipment but more modern Equipment can open more opportunities for more art to be created.

Normally landscape photography doesn’t use any artificial lighting because landscape photography is based on the natural beauty of the landscape, usually the lighting used is the natural ambient light.

Sometimes you will have to use artificial light if it is needed for example a simple flash

Generally landscape photography is naturally occurring scenery typically ranging from a dozen feet, to a dozen meters, to a dozen miles, in breadth.

The most preferred lens is a wide angle lens usually used for wide open spaces which you get with landscape photography.

The magic hour is also important in landscape photography because the lighting makes the picture, for example photographers would ether shoot in the morning when the sun rises or in the evening when the sun sets.

Some landscape photographers divide there frame into three for composition but don’t be afraid or annoyed if it doesn't’t work because experimenting may create some different and individual photos

Portrait photography

Portrait photography is a picture of one person or a group off people that show and expression or a mood usually the expression on their face is the main subject of the picture and is the main focus, portraits can also show the persons personality.

For example this self portrait looks very mysterious and quite moody which was the look the photographer was obviously going for, a typical portrait is usually of just one person from waist upwards but self portraits can involve more then one person and the whole body.

The portraits are usually artificial lighting and done in a studio especially when your modeling and in fashion but many have been done by natural lighting and outside.

Where would you see portrait photography?• Magazines • Social media• Newspapers• Art gallery's

Portrait photography Many portrait photos are taken eyelevel.

Using a longer lens is usually recommended by many photographers for example a 50mm is seen as a must have.

There's a technique called the three point lighting and it is one of the many basic lighting plans.

Different types off lighting: the main light this light is usually placed one side off the subjects face usually a bit higher then eye level and between 30 and 60 degrees off center the purpose of this light is to give shape, secondly there's the fill in light it is used to control the contrast in the shot and is mostly always placed above the lens axis , the accent light accentuates the subject there can be many off these in one shot, accessory lights can be used to add to lighting plans to add highlight or definition.

Portrait photography is used at weddings, fashion, modelling, and the new craze are selfies these are trending the social media and are the most modern version of portraits.

I really like how individual this portrait is, its simple but its still effective, the definition on her bones and where the highlight is gives off quite an mysterious look. This would be done with artificial lighting to bring out the parts you want to define and highlight.

This photo would also be done in a studio with artificial lighting. This connects with fashion photography because it’s a fashion portrait you can tell by the make up.

Selfies The most recent and most popular form off portrait photography is the selfie.

There are many benefits to a selfie, first off all its free. You can take it anytime you want, you can take them any place and any where for example if your in an unusual place a photographer cant be the selfie will help you capture that moment still. you can have as many people as you like in it and you can wear and do whatever you want to in the shot.

Selfies are trending on social media its become the fashion to take a selfie and post it on Instagram , usually people try to portray the life they want there followers or friends to see in the selfie and it’s a way of creating photographic evidence that they are having fun and even sometimes selfies can be taken to save memories it’s an easy way to take a picture without asking any one else to take it for you.

There are two types off selfies the front camera ones and the ones you take in the mirror with the back camera, the lighting is nothing professional its ether outdoor lighting or the lighting from your own home. I personally think its also trended because its so easy to take a photo on your smart phone and the younger generation were brought up around technology so they have all been drawn to this new phase of taking your own portraits.

Many celebrities also take selfies to promote or sell something there wearing for example there make up or to just inform there fans off what they are doing.

Event photography Event photography is photography of activities and events such as wedding photography.

Event photography is one off the most popular forms of photography almost every one has a photographer at there wedding.

The most common event photography are;

• Weddings• Birthdays • Prom • Business events • Night clubs• Festivals

Event photography is a big responsibility because you only have one go at capturing the right photo, especially because event photography isn't done in a studio like fashion photography usually is event photography is more natural.

Documentary Photography

Documentary photography is a very popular form of photography, used to document both significant and relevant moments in history, memorable/famous events and everyday life. It is typically covered in professional photojournalism, or real life reports, but it may also be an amateur, artistic, or academic pursuit.