We used four main photographs for our ancillary products. When we were at the different locations to film for our music video I took a variety of photographs of the different settings and the artist and there needed to be a clear link between the music video and the ancillary products. For my magazine cover I used a long shot of the artist although traditionally a close up or medium shot it used. Music magazines don’t tend to use long shots as it looks like a fashion magazine, however by placing the artist in all black, simple clothing the clothes do not detract from the music aspect of the artist. The close up was not appropriate as it does not reflect the young target audience and many people may not recognise the artist as she is still breaking into the industry. I took the photograph at a studio against a white background so it would be easier to edit it.

I found it difficult to chose the photograph that would be used for the front of the digipak as it would also feature on the magazine advert promoting the artist and needed to be an accurate representation of the artists style and the music video. One of the locations we used was a church door and in the frame the audience can see the artist lip syncing in front of the church door as it has a rich wooden texture and clear pattern. The pattern in recognisable and links the music video to the ancillary products. The church door also links with the song, Royals as the lyrics mock the rich, extravagant life. However, in the chorus of the song the artist says that she will never be Royal, which is shown through the costume, make up and hair. I deliberately chose a simple, everyday outfit as I think it is really important to make the artists look relatable to the target audience. The simple denim jacket contrasts the wooden door in the background making the artist stand out. The artist has her air down to add the male attraction and the make up is very natural to make the audience feel like they can relate to the new artist. The body position of the artist is also very interesting in this photograph as I did not direct the artist to do anything with her hands, but as I was taking continuous shots I found this one as the artist was messing around one set. I really like it as the unusual arm position capture the viewers attention and shows the unique style of the artist.

For the back of the digipak I was unsure weather to use a similar photograph to the front with the same location or use a completely different image. I thought a photograph with the same background would connect the product together and add continuity as the same colour scheme is used. However, I also considered using a image with a different location such as the one outdoors with the green background. I though this would add variety to the product, but after collecting some feedback from my target audience I chose to use the same location as it kept continuity and the target audience felt it looked professional. As the image for the front of the digipak is very direct with direct eye contact and quite forward body language, I wanted the back to be more reserved to show a different side to the artist which makes her relatable to the audience. I chose the image when the artist is looking away from the camera as it highlights the location more meaning it would be easier to place the writing on the back of the case. The same costume is used to add continuity and the frame is very simple as it just highlights the artists side profile.

For inside my digipak I chose a variety of photographs to make a time stripe. I made time stripes against a white background as I thought it would make the audience feel that they know the artist on a personal level and make her appropriate for the young target audience. At the moment, polaroid and vintage camera are in fashion with the youths, so by using time stripes it shows the link to the young audience appeal. The photographs I used were taken on set and highlight a fun, relaxed side of the artist making her relatable as a average person to the audience. The other photograph I used was for the other part of the digipak that hold the CD. Although, most products will not use a image on this panel, I though the simple photograph of the artist would work well as it was taken behind a white background in the studio and again highlights the fun side of the artist. It is a simple photograph and again taken when the artist was messing around in between shots aa she holds her arms out. Simple idea, but works well for the target audience.

We used this photograph as our digipak cover image as I really liked the direct eye contact, camera angle and mise-en scene. Overall, I feel the photograph is well composed as I considered the indie-pop style for the artist and chose a relaxed look. The denim jacket and grey top is very minimal and is everyday clothing which makes the artist more relatable to her target audience. The hair and make up are very natural as I wanted to show the artist in a minimal lighting instead of a famous pop star with extravagant make up and hair. As the artists is only just starting out in the music industry it is important to try and find her an image that will compete against names like Rihanna, and Beyoncé. However, I think the natural look with a slight edge with the hoop earrings suits the artist and the genre well. The location of a church door suits the song well as the lyrics of Royals, mocks the rich, extravagant life which I think the door represents the higher class as it has a detailed pattern and rich wood colour. This contrasts the artists look as in the song she discusses that she will never be royals which was important to show through out all my products. The print on the door is also recognisable and links my products together as it is used on the front and back of digipak as well as the music video. The direct eye contact links with the slight edgy style the artist has and the indie genre. It captures the audiences attention and makes the important link between the artist and her target audience. The hand positioning and body language is also quite direct as she leans forward slightly and leans on the church door showing she is rebelling the rich life. I did not direct the artist as I wanted to bring her style and attitude into the photograph. I used a medium shot as I wanted to highlight more than just the artists face as she is not yet a well established artist. The location is also key for the photograph and links my products so it was important to make it visible.

After I chose what photograph I would use for the front of my digipak I edited it through Photoshop to create the professional look that I found when researching other products. I began with the original image, and increased the brightness and contrast levels. This was important as it brought out the darker tones of the photograph, and made the blue and wood much richer. I also adjusted the lighting levels by decreasing the input levels to create the darker background making the artists stand out further. Just by adjusting the lighting levels the photograph looked much more professional and made the artists stand out a lot more. I wanted the background to be quite dark not only to make the artists stand out, but to also highlight the indie-pop genre as the indie genre often has lyrics with deep meanings. The song Royals, has hidden meanings and the dark background represents that. It also contrast the inside of my digipak representing the hybrid of genre and contrasting topics of rich and poor. To added in the typewritten text by pasting it on to a new layer and using the magic eraser tool to get rid of the background. As the type writer font I wanted to use was black I had to make it white through contrast and brightness levels. I did this by increasing the brightness and decreasing the contrast. Once both pieces of text was white I experimented with the positioning of it, as I did not want to cover over the artists face but needed it to be in a clear place. Overall, I really like the finished outcome as it is very minimal likes the artists style and many professional outcomes I researched did not have much on the front of the digipak. I think one of the main reasons for the successful front of the digipak is because of the photograph I chose. I took lots of time choosing the image as I knew it would help sell the product.

For the back of my digipak I chose to use a photograph of the artist with indirect eye contact and showed more of the location. It was important for the back of the digipak to have more of the location on show so I could put the song titles, and small print on the back without it overlapping the artist. I chose this photograph as it shows a different side to the artist as she looks more elegant and approachable. The photograph for the front of the digipack highlights the indie, edgy side to the artist with the body language. However, this image shows her looking away and highlights her side profile making her look much more relaxed and innocent. The composition of this photograph is also really suitable for the back of the digipak as the artist is on the right hand side of frame, so the left hand side is only the location making it suitable to place text over it. Again, a medium camera shot is used as I wanted to highlight the artists clothing as it reinforces the indie genre. When I was choosing the photograph for the back of the digipak I was not sure weather to use a photograph with a different location to add variety to the product. However, after discussing with members from the target audience I decided to use an image at the same location as the church door is very distinct and creates a clear colour scheme for the product and adds continuity to the panels. I used ambient lighting for the shot, which helps shows the artist in a natural, relaxed light as there is not heavy studio lightings beaming on her. I really like this photograph, and think it works well with promoting the artist as it helps promote her in a different way highlighting her multi versatile sides.

In the editing process, I decided to make the photograph black and white to make this photograph different from the front of the digipak. After getting feedback from my target audience I found it would be better of using two photographs with the same locations however I wanted to make the front and back clear so I chose a black and white colour scheme of the back panel. I thought the black and white would also make the typewriter font more visible as well as linking to the indie style that is promoted with the font and artist style. The black and white also works well the original photograph as the artist looks very innocent and natural in the side profile shot, and from my research of professional products I found that black and white colour schemes evoke emotion from the audience and reflects a natural, sensitive side. However, as the song Royals is a hybrid I chose to divert from the normal black and white colour scheme by implementing some parts of full colour. I did this by duplicating the original photo layer on Photoshop, and on the top layer I made it black and white, adjusting the colour levels. I then used the quick selection tool and eraser to highlight just the artist and then I cut her out of the first layer letting the full colour image from the bottom layer to come through. When I was happy with the result, I merged both layers together and increased both the brightness and contrast levels to make the artist stand out further from the black and white background. I also adjusted the levels of the photograph to make the background darker. I really liked this outcome as it empathized the artist in a similar way to the front image, but also shows an innocent side with the black and white. It also highlights the contrasting theme of the song; the rich and the poor and also the hybrid genre. I used the same typewriter font and made it white through brightness and contrast levels and adjusted it on Photoshop to make sure all the text could be seen clearly against the background.

I found it challenging to chose a photograph for the inside of the digipak, as I was not 100% certain that I even wanted a photograph of the artists for behind the CD holder, as from my research I found that patterns and block colours are more popular. However, in the studio when I was taking photographs of the artist for my magazine cover, and time strip I also took continuous images as the artist was joking around on set. This was one of the photographs that I took, and I really like it as aging it shows a completely different side to the artist as she is seen having fun and joking around in this photograph. It is a medium shot again, and I thought it would be suitable for the inside of my digipak as I could place the CD holder over it without it obstructing to much of the artist face. It makes the artist look like an everyday young person, making her relatable to the target audience. As I took the photograph in the studio against a white background and with studio lighting it was very easy to edit as I only had to increase the contrast and brightness levels to create a pure white background and to make the artist stand out further. I also adjusted the lighting levels to compliment this. The only part of this image I was not sure about was the arm section as they are blurred as I used a continuous shooting mode as the artist kept moving around. As she was moving the part of the image was out of blur, but I thought it added to the effect as it looked like motion blur. Indirect eye contact also made the photograph look very natural as the artist was not aware the photograph was getting taken. I also added some text in the editing process which read ‘With Love, from Tarryn’. From my research I found that many products like to use personal messages from the artists to the target audience to break down the wall between the two and adding a personal touch to the product. It is a very simple photograph but the bright background contrast the front panels of the digipak as I wanted to reference the song lyrics.

For the inside of my digipak I decided to use a variety of photographs to compose a time strip. Throughout my ancillary texts and music video I have tried to promote a very vintage, unique effect to fit in with the indie, alternative style. For this reason I decided to use three time strips so I could include a variety of photographs of the artist on set, showing a different side to the artist. As I did take lots of photograph of the artist on set and at the studio I wanted to include them as they showed a relaxed, fun side that make the artist relatable. I used a time strip template I found online, and placed all my photographs on top of it highlighting the fun nature of the artist. I used the place tool on Photoshop to arrange the photographs and used the black and white filter to emphasize the retro, indie theme. I also added small print into this panel as from my research I found most professional products add a small comment just stating they writ, produced and performed the music on the CD. I used three time strips and experimented with a black background but after looking at both white and black, I chose the white as it emphasised the shape of the strip more. The white background also contrast the front panels of my digipak highlighting the two contrasting themes of the song Royals. Lots of the photographs highlight the locations that featured in the music video to make the connection between products and to add continuity. I really like the selection of photographs I chose as there is variety in shot angle, length, location and costume and highlights the young target audience. I think the time strips are really good for the inside of my digipak as I was unsure what to incorporate as in my research I found most products do not have specific conventions and highlights more the genre and target audience. With this in mind I feel this format is applicable as it highlights a retro, alternative style.

This is the photograph I chose for my magazine cover. I used the studio location again, so I had access to the plain white background and studio lighting. I found it easier from past experiencing editing the background from an image if there is a plain background for the photograph as I can just highlight the artists using the quick selection tool. The studio lighting was good for this photoshoot as the artist is wearing all black but wanted to highlight her facial features. The artist is wearing all black to contrast the white background and it is very minimal, and natural so the target audience can relate to her. Another reason, I chose a simple outfit is because I decided to use a long shot and wanted to make sure the audience did not get confused with this music magazine and a fashion magazine. I think the clothes do not detract from the artists face and the cover lines that will suggest that it is a music magazine. I chose not to use a close up shot as Tarryn Estelle is only breaking into the music industry and many people will not recognise her face yet. I also thought it would be easier to add texts around a image with a white background. The body positioning of the artist is really relaxed to suggest the indie pop genre and the rough hair look, adds the edgy look to the artist. Very minimal make up is used again to make her look like an everyday person and the hair is in a simple plait to vary the artists looks from products. In the editing process I increased the brightness and contrast levels because in the original image the artist did not stand out from the background well enough. By increasing the levels the background of the image went white, making the artists stand out due to her dark coloured clothing. I used three different font types for the magazine cover and pasted each piece of text on the cover and adjusted it to fit around the artist. I had to use the magic eraser tool to get rid of the background of the text, and I changed the colour by using the hue and saturation tool.