photocatalysts lecture 2 bus model canvas
TRANSCRIPT
PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)
PI: Perena Gouma
Assoc. Professor
Lead: Jusang Lee
Graduate Student
Mentor: Clive Clayton
Director of Industry- University Center (SPIR) and Professor
• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation (c) copyright 2011
•Industrial nano-manufacturing providers
•Suppliers of precursor material
•IP protection• R&D capability•Brand•Expertise
•IP validation•Building a brand•Pilot studies•Marketing•Distribution
•New product (replaces toxic surfactants)•Green Photochemistry• Fully decomposes oil•No energy cost to use•Speed of deployment•Recoverable•Customization•Risk reduction•Convenience/usability
•Expanding their services•Continuous/long term•As-needed leasing
•Water remediation companies•Coast Guard•Shipping industry•Refineries•Oil service industry•EPA•Federal groups on remediation•Individual /home use (e.g. pool cleaning)
•Direct sales and/or leasing•Partner distribution channels
•Shipping
•Marketing
•Sale of nanogrids™ © per square foot•Per use charge (leased)• First to market; premium revenues•Licensing other IP
(c) copyright 2011
Testing the Hypotheses
Building Blocks Testing
Customer Segments Municipal, Industrial, and Government Entities
Value Propositions Municipal, Industrial, and Government Entities
Key Partnerships Contact has been made with BASF; still to explore other potential manufacturers
Key Resources Seek partnerships with precursor suppliers
Key Activities IP portfolio validation, prototyping
Key Resources Use NDAs to talk to potential partners, expand R&D facilities
Channels Following on establishing partnerships
Cost Structure Assessing partners and in-house development efforts and product demonstrations
Revenue Streams Use surveys on current remediation costs, assess IP strengths
Market Size Estimates
• Total available market for environmental nanotechnologies:
In 2010 was estimated at $6.1b
In 2014 is projected to reach $21.8b
Served Available Market is the environmental remediation market that is 40% of the total market
Target Market –Gulf oil spill $1b and the served available market totaling about $8b
Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC Research, 2006;
NOAA, Gulf Spill Restoration, 2011
Nano Cleaning
TechnologiesNCT
Perena Gouma, PIJusang Lee, Lead
Clive Clayton, Mentor