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From Photo to Finished One Photo from capture to Flickr Automattic Meetup (10Min Lightning Talk) September 10, 2010, 6PM

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10 Minute Lightning Talk for the Automattic Meetup at Seaside, September 2010 Automattic is the company I work for. The company is distributed worldwide and once a year we gather at a remote location and meet face-to-face. This year, all the employees are taking a little time during the meetup to compose and give at least one presentation for each other, talking about any subject we are passionate about. For this presentation I chose the subject of photography. Specifically, taking one photo from start to publish describing how I took the shot and the editing steps I chose. Like many bloggers—Automattic is also known as WordPress—I’m passionate about photography and I felt that many of the other people it the room might be interested in it also—our founder and CEO’s online handle is “photomatt.” I hope you enjoy this presentation! This was the second presentation I gave that day. I composed it just after I finished the first.

TRANSCRIPT

Page 1: Photo to Finished

From Photo to Finished

One Photo from capture to Flickr

Automattic Meetup (10Min Lightning Talk)September 10, 2010, 6PM

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Part 1. Shoot

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Sunrise at Mt. Whitney

http://wp.me/pGjq4-12I

•2.5 megapixel camera•“Turn of the century” sensor and optics•Tripod from my father’s attic

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Pigeon Point Near Sunset

http://flic.kr/p/tJiFJ

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Location, Location, Location

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“Lands End”

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“Lands End”

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Time:The Magic Hour

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Sun/Moon-set/-rise Compass

FocalWare (there are others)

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Aperture Mode

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Squinting

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Diffraction

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DoF Calculator

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Composition:

Find something in

the foreground

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Film Speed:Find your Base ISO

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Bracketing Shot

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Part 2. Post

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The Select

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DxO Optics Pro

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High Dynamic Range (HDR)

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PhotoMatix Pro Plugin

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Pre-Sharpening

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Nik Sharpener Pro

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Nik Sharpener Pro

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Graduated ND

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WE Have the Technology

Digital Blending Multiple Exposures

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WE Have the Technology

Digital Blending Multiple Exposures

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WE Have the Technology

The Technology is Complex and Time

Consuming

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Nik Color Efex Grad ND

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Final (Color)

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Part 3. Print(Black & White)

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Upper Yosemite and Half Dome

http://flic.kr/p/2Hddj

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Color Filters for

B+WColors map onto Tones

Color Filter minimizes tones at that color and maximizes tones at the

complement

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No-Filter Trick: Exaggerate

saturation for Landscapes. Desaturate

skintones for Portraits

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Nik Silver Efex pro

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Nik Silver Efex pro

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Zone System

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Grain

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