Photo Hatchback AW series

Editorial photography by Jason de Alba © 2012

Photo Hatchback AW seriesWhat it fi ts

Photo Hatchback 22L AW• dlSR with attached lens

(up to 18-105mm zoom)• 2-3 extra lenses, fl ash or other

accessories• tablet or MacBook Air®

• Water bottle, extra gear and personal items

external dimensions (Wxdxh) 11.4 x 9.3 x 19.9 in29.0 x 23.5 x 50.5 cm

interior dimensions (Wxdxh)8.9 x 4.5 x 7.7 in 22.5 x 11.5 x 19.5 cm

Photo hatchback 22l AW shown above.

Photo Hatchback 16L AW• dSlR with attached lens

(up to 18-55mm zoom)• 1-2 extra lenses or fl ashes• tablet• Water bottle, extra gear and

personal items

external dimensions (Wxdxh)10.8 x 7.3 x 18.5 in27.5 x 18.5 x 47.0 cm

interior dimensions (Wxdxh)7.7 x 4.3 x 5.9 in 19.5 x 11.0 x 15.0 cm

How to Sell the Photo Hatchback AWKey Selling FeaturesOutdoor-inspired, multi-functional photo daypack for casual photographersBody-side (“hatch”) access to gear for extra securityRemovable camera box with storm-fl ap closure and grab handlesBag converts to fully functional daypack when camera box removedA patented, built-in All Weather AW Cover™ protects gear from rain, sand, dust

50 words to describe itMaximize your carrying options for all-day adventures with the Photo hatchback AW. t’s a backpack with fl exibility built into its lightweight, yet high-performance design. the “hatch” refers to the secure, body-side access design. A removable camera box provides custom storage and lifts out to convert it to a fully functioning daypack.

Who will buy it?Outdoor Adventure Consumer Photographers (50% male/50% female; ages 18+)

Why will they buy it?this multi-functional pack appeals to the varied activities and energetic lifestyle of youth-ful men and women who love photography, socializing, outdoor activities and technology. the Photo hatchback AW is a fun, practical and fl exible solution for carrying a full camera kit, plus plenty of personal gear and digital devices. its versatile design naturally fi ts into a casual lifestyle: photo walk in the morning; hiking trip midday; outdoor pub with friends at sunset. Remove the camera box and the bag turns into a full daypack. When the weather turns, slip on the protective cover, and gear is safeguarded from the elements.

Roomy top-loading compartment

dedicated tablet compartment

fun, distressed graphic

Photo hatchback 16l AW shown

Available Colors: Slate Grey, Galaxy Blue, Pepper Red

Removable camera box with storm-fl ap closure and grab handles

Body-side (“hatch”) access for extra security

Roomy top-loading compartment

dedicated tablet compartment

A dAy in the life

Tracy / Photographer/tvdfotos.com

When i go on a photo walk, i want all my essentials: dSlR, iPad, mini tripod, phone, music, sunglasses, wallet, jacket and water. i never know where a day-time adventure will take me, but at least i know i’ve got the things i need to make it more fun and comfortable.

8:52 AMShooting beach life is one of my hobbies. Spontaneous stuff can really turn out some interesting images. A camera backpack helps me grab those kinds of shots. My hands are free. everything’s secure. that’s good.

9:38 AMWater to keep hydrated. tripod to steady a shot. Right where i need them when i need them.

10:15 AMAll kinds of things inspire me to take a picture. Color. texture. Anything ordinary could be extraordinary in my lens.

11:43 AMi like to take a break and see what i’ve gotten. i make it a habit to trash the images I’m not in love with and keep the good stuff right on the spot.

12:24 PM After i shoot, i grab lunch. So i take my camera gear and stash it somewhere for safe keeping. first a quick email to friends. then i’m on my way.