GODThe Beneficent & The Merciful

Photo Credit: http://www.flickr.com/photos/svenwerk/107267802/

so where to start

You are also a

ProductA with Value

http://www.flickr.com/photos/auro/650240743/sizes/o/

Value, the benefit a costumer receives from buying a good or service.

We all have

We all have qualities that sets us apart from others, And abilities other people want and need.

Market Value As a

person.

http://www.flickr.com/photos/neilhobbs/370908003/

http://www.flickr.com/photos/moocat/3655868266/sizes/l/http://www.flickr.com/photos/damonlynch/2052871156/sizes/o/http://www.flickr.com/photos/damonlynch/3026171130/sizes/o/http://www.flickr.com/photos/38446049@N04/4182381376/sizes/l/

http://www.flickr.com/photos/shapour/4107262304/sizes/l/

So we all present and give value to family, friends, society, organizations, and…. finally to ourselves (if someone doesn’t, (s)he should).

Marketing

Weare

withinteractio

nsin everyday

ourselves

people.

After all

What is

Marketing ?

“The activity, set of

institutions, and processes

for creating,

communicating, delivering

and exchanging offerings

that have value for

costumers, clients,

partners, and society at

large.”

One important part of the definition is

Whose needs

Diverse needs of

Stakeholders.

“meeting the needs”.

Maslow hierarchy of needs.

Evolution of the concept:o The Production Erao The Sales Erao The Relationship Era

The Production Era

The Sales Era

The Relationship Era

Today in 2010

o Financial Factorso Social Factorso Environmental

Factors