phonewords from 1300 australia
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Just a handful of the thousands of Australian companiesenjoying the benefits of the PhoneWord phenomenon…
13 Campbell Street Yarraville VIC 3013t: 1300 Australia | f: 1800 Australia | e: [email protected]
www.1300australia.com.au
we have a way with PhoneWords
1300 BUSINESS
13 CABS
1800 SENSIS
13 SEEK
1800 STORAGE
13 FORD
1300 SPANNER
13 AAMI
1800 FOXTEL
1300 FERNWOOD
1300 GUTTER
1300 SUBARU
1800 REVERSE
1300 OFFICE
13 FAST
1300 COLOUR
1300 DONATE
13 RAMS
1300 BURSON
13 NRMA
OW1118
PLUSCOLOUR
GROUP Insurance
A PhoneWord is a phone numberthat spells a ‘word’ using theletters on your telephone keypad.PhoneWords work because theyare so easy to remember and thismeans PhoneWords can increasethe response to every dollar yourorganisation spends onAdvertising and Marketing.
Using PhoneWords in advertisingcreates memorability toconsumers. If you hear a radioad announcing 1300 Australia or1300 287 872 which is easier toremember? The answer is ofcourse 1300 Australia! In radioPhoneWords can be up to14 times more effective.Further research highlights thatPhoneWords can be up to 6 timesmore effective in print and withoutdoor media the responseis unlimited.
When choosing the bestPhoneWord to grow your business
consider the benefits of a genericterm that may provide moreleverage than solely consideringyour company name. It is oftenbetter to have the licensing rightsto a PhoneWord that describesa channel, service or industry asthis can eliminate rivals, providea unique marketing position andcreate a competitive advantage.
It is important to consider thevalue a PhoneWord will add toyour business in the goodwill thatis established from how easy it isto call your business. Remember,premium PhoneWords are onlyavailable once.
Why PhoneWords Work
Testimonial“When Linfox required asolution to attract companydrivers we spoke to 1300Australia, a Telstra Joint Venturespecialising in PhoneWords.
We decided to use 1300 Careeron the back of our trucks, thesolution was a great success.Recently we have also secured1800 Avalon.
It makes it easy for consumers orbusinesses to respond to youradvertising and marketing.
Talk to the team at 1300 Australiaabout a solution that suits you.”
– Lindsay Fox
Roy Morgan ResearchIn February 2006, the AustralianPhone Word Association (APWA)commissioned Roy MorganResearch to conduct a surveyamong the Australian populationto assess the unpromptedawareness of nationaladvertisers’ phone numbers.
Perc
enta
ge o
f pho
ne n
umbe
r rec
all
%
0
3
6
9
12
15
Westpac14.7%
RAMS10.3%
NAB3.2%
ANZ2.9%
Suncorp1.1%
MortgageChoic e0.4%
Allian z0.4%
Bank SA0.3%
Bank QLD0.2%
(Note: Westpac only advertised for 4 weeks.)
Awareness of PhoneWords in Australia: 92%
12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 1
TestimonialLEAF BUSTERS –1300 GUTTERLeafbusters was established in1992 and is fully Australian ownedand operated. The core businessof Leafbusters is to provide gutterprotection and we have developedtechnologicallyadvancedgutter guards.
I discoveredPhoneWordsand decidedthat we securethe rights tothe bestPhoneWord forour business – 1300 GUTTER.
I advertise our business on theradio and television to maximiseour business growth opportunitiesand once we starting using 1300GUTTER. I was astounded by theresults. We noticed a dramaticincrease in our calls fromcustomers who had seen or heardour advertisements and now theycould remember how to call us,1300 GUTTER is so easy toremember. I even had a dear oldlady call me and was so proud tohear that she had worked out howto dial us just by looking at theletters on the keypad, it justreinforced to me how simple it is forpeople to call you when you havesomething so easy to recall.
I highly recommend 1300 Australiafor providing the best PhoneWordsolutions. Since the inception of1300 GUTTER in our business wehave increased sales and aregrowing the business acrossAustralia and New Zealand.
1300 Australia’s leasingarrangements mean there is norequirement to invest your capitalin purchasing expensivePhoneWords. Instead, yourbusiness can enjoy all the benefitsthat a Phone word brings, whileavoiding the high upfront costs.
1300 Australia PhoneWords vary inprice and businesses can choosefrom five value categories –Diamond, Platinum, Gold, Silverand Bronze. These categoriesreflect the marketable value ofeach PhoneWord. PhoneWordsare subject to a contract for aminimum of 12 months.
By securing your PhoneWordfrom 1300 Australia, your businessshifts to an expense basedmodel for more effective cashflow management andtaxation benefits.
PhoneWords are a premiumsolution for savvy marketersand business executives toensure customers are offereda memorable calling channel.1300 Australia can help youmaximise every calling opportunity,and connect your serviceto Australia’s most sophisticatednetwork.
Licensing Rights provide Capital Returns
– Thea Groom, CEO
PhoneWords shorten thedistance between you and yourcustomers and deliver a qualitycompetitive edge thatmaximises your advertising andmarketing investment.
Reasons why you needto action this beforeyour competition does:1. PhoneWords improve
advertising response rates
2. PhoneWords unify youradvertising and marketing
3. PhoneWords fuel word-of-mouth advertising
4. PhoneWords draw attentionaway from your competitors
5. PhoneWords are onlyavailable once
6. PhoneWords allow you tolower advertising andmarketing investment onceestablished
7. PhoneWords are easy toimplement and market
8. PhoneWords have over35 years of provenperformance overseas
9. PhoneWords have nowbeen secured by over15,000 businesses inAustralia.
July16,000
June4,973
May5,129
April3,028
March4,027
February1,756
January1,435
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
1300 CAR LOAN makes magic happen
BenefitsSMSBy early 2008 all ‘13’ and ‘1300’prefix PhoneWords will have thecapability to receive SMS.
This enables significantly moreeffective marketing campaigns.
Search EngineOptimisationPhoneWords allow you to obtaindirect hits to your website fromsearch engines such as Googleand Yahoo. This is because likesearching for a website domainname that is unique, a PhoneWordprovides you with organicsearch optimisation.
Your PhoneWord is unique to yourbusiness and will provide you withthe leading search results if placedcorrectly on your website.
PhoneWords provide a channel forincreased optimisation.
“Since we decided to implement1300 CAR LOAN as a part of our nationalbranding in all our advertising the numbersof calls have continued to set new recordsevery month.
In July 2006, 1300 CAR LOAN generated inexcess of 16,000 calls. Oh yes extremelyhappy with the results!”
Rod James & Peter Llewellyn, jointCEO’s, Motor Finance Wizard.
1300 CARLOAN Example
Search for your phone word: www.1300australia.com.au
12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 2
TestimonialLEAF BUSTERS –1300 GUTTERLeafbusters was established in1992 and is fully Australian ownedand operated. The core businessof Leafbusters is to provide gutterprotection and we have developedtechnologicallyadvancedgutter guards.
I discoveredPhoneWordsand decidedthat we securethe rights tothe bestPhoneWord forour business – 1300 GUTTER.
I advertise our business on theradio and television to maximiseour business growth opportunitiesand once we starting using 1300GUTTER. I was astounded by theresults. We noticed a dramaticincrease in our calls fromcustomers who had seen or heardour advertisements and now theycould remember how to call us,1300 GUTTER is so easy toremember. I even had a dear oldlady call me and was so proud tohear that she had worked out howto dial us just by looking at theletters on the keypad, it justreinforced to me how simple it is forpeople to call you when you havesomething so easy to recall.
I highly recommend 1300 Australiafor providing the best PhoneWordsolutions. Since the inception of1300 GUTTER in our business wehave increased sales and aregrowing the business acrossAustralia and New Zealand.
1300 Australia’s leasingarrangements mean there is norequirement to invest your capitalin purchasing expensivePhoneWords. Instead, yourbusiness can enjoy all the benefitsthat a Phone word brings, whileavoiding the high upfront costs.
1300 Australia PhoneWords vary inprice and businesses can choosefrom five value categories –Diamond, Platinum, Gold, Silverand Bronze. These categoriesreflect the marketable value ofeach PhoneWord. PhoneWordsare subject to a contract for aminimum of 12 months.
By securing your PhoneWordfrom 1300 Australia, your businessshifts to an expense basedmodel for more effective cashflow management andtaxation benefits.
PhoneWords are a premiumsolution for savvy marketersand business executives toensure customers are offereda memorable calling channel.1300 Australia can help youmaximise every calling opportunity,and connect your serviceto Australia’s most sophisticatednetwork.
Licensing Rights provide Capital Returns
Classification Price Per Month
Asset Class Initial 18 Months Subsequent 18 months
Diamond $1,820.83 $3,641.71
Platinum $1,438.52 $2,877.10
Gold $1,158.46 $2,316.93
Silver $697.02 $1,394.08
Bronze $464.86 $929.77
* Figures quoted are the monthly rate, based on a 3 year agreement.
Pricing
– Thea Groom, CEO
PhoneWords shorten thedistance between you and yourcustomers and deliver a qualitycompetitive edge thatmaximises your advertising andmarketing investment.
Reasons why you needto action this beforeyour competition does:1. PhoneWords improve
advertising response rates
2. PhoneWords unify youradvertising and marketing
3. PhoneWords fuel word-of-mouth advertising
4. PhoneWords draw attentionaway from your competitors
5. PhoneWords are onlyavailable once
6. PhoneWords allow you tolower advertising andmarketing investment onceestablished
7. PhoneWords are easy toimplement and market
8. PhoneWords have over35 years of provenperformance overseas
9. PhoneWords have nowbeen secured by over15,000 businesses inAustralia.
July16,000
June4,973
May5,129
April3,028
March4,027
February1,756
January1,435
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
1300 CAR LOAN makes magic happen
BenefitsSMSBy early 2008 all ‘13’ and ‘1300’prefix PhoneWords will have thecapability to receive SMS.
This enables significantly moreeffective marketing campaigns.
Search EngineOptimisationPhoneWords allow you to obtaindirect hits to your website fromsearch engines such as Googleand Yahoo. This is because likesearching for a website domainname that is unique, a PhoneWordprovides you with organicsearch optimisation.
Your PhoneWord is unique to yourbusiness and will provide you withthe leading search results if placedcorrectly on your website.
PhoneWords provide a channel forincreased optimisation.
“Since we decided to implement1300 CAR LOAN as a part of our nationalbranding in all our advertising the numbersof calls have continued to set new recordsevery month.
In July 2006, 1300 CAR LOAN generated inexcess of 16,000 calls. Oh yes extremelyhappy with the results!”
Rod James & Peter Llewellyn, jointCEO’s, Motor Finance Wizard.
1300 CARLOAN Example
Search for your phone word: www.1300australia.com.au
12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 2
Just a handful of the thousands of Australian companiesenjoying the benefits of the PhoneWord phenomenon…
13 Campbell Street Yarraville VIC 3013t: 1300 Australia | f: 1800 Australia | e: [email protected]
www.1300australia.com.au
we have a way with PhoneWords
1300 BUSINESS
13 CABS
1800 SENSIS
13 SEEK
1800 STORAGE
13 FORD
1300 SPANNER
13 AAMI
1800 FOXTEL
1300 FERNWOOD
1300 GUTTER
1300 SUBARU
1800 REVERSE
1300 OFFICE
13 FAST
1300 COLOUR
1300 DONATE
13 RAMS
1300 BURSON
13 NRMA
OW1118
PLUSCOLOUR
GROUP Insurance
A PhoneWord is a phone numberthat spells a ‘word’ using theletters on your telephone keypad.PhoneWords work because theyare so easy to remember and thismeans PhoneWords can increasethe response to every dollar yourorganisation spends onAdvertising and Marketing.
Using PhoneWords in advertisingcreates memorability toconsumers. If you hear a radioad announcing 1300 Australia or1300 287 872 which is easier toremember? The answer is ofcourse 1300 Australia! In radioPhoneWords can be up to14 times more effective.Further research highlights thatPhoneWords can be up to 6 timesmore effective in print and withoutdoor media the responseis unlimited.
When choosing the bestPhoneWord to grow your business
consider the benefits of a genericterm that may provide moreleverage than solely consideringyour company name. It is oftenbetter to have the licensing rightsto a PhoneWord that describesa channel, service or industry asthis can eliminate rivals, providea unique marketing position andcreate a competitive advantage.
It is important to consider thevalue a PhoneWord will add toyour business in the goodwill thatis established from how easy it isto call your business. Remember,premium PhoneWords are onlyavailable once.
Why PhoneWords Work
Testimonial“When Linfox required asolution to attract companydrivers we spoke to 1300Australia, a Telstra Joint Venturespecialising in PhoneWords.
We decided to use 1300 Careeron the back of our trucks, thesolution was a great success.Recently we have also secured1800 Avalon.
It makes it easy for consumers orbusinesses to respond to youradvertising and marketing.
Talk to the team at 1300 Australiaabout a solution that suits you.”
– Lindsay Fox
Roy Morgan ResearchIn February 2006, the AustralianPhone Word Association (APWA)commissioned Roy MorganResearch to conduct a surveyamong the Australian populationto assess the unpromptedawareness of nationaladvertisers’ phone numbers.
Perc
enta
ge o
f pho
ne n
umbe
r rec
all
%
0
3
6
9
12
15
Westpac14.7%
RAMS10.3%
NAB3.2%
ANZ2.9%
Suncorp1.1%
MortgageChoic e0.4%
Allian z0.4%
Bank SA0.3%
Bank QLD0.2%
(Note: Westpac only advertised for 4 weeks.)
Awareness of PhoneWords in Australia: 92%
12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 1