phonewords from 1300 australia

4
A PhoneWord is a phone number that spells a ‘word’ using the letters on your telephone keypad. PhoneWords work because they are so easy to remember and this means PhoneWords can increase the response to every dollar your organisation spends on Advertising and Marketing. Using PhoneWords in advertising creates memorability to consumers. If you hear a radio ad announcing 1300 Australia or 1300 287 872 which is easier to remember? The answer is of course 1300 Australia! In radio PhoneWords can be up to 14 times more effective. Further research highlights that PhoneWords can be up to 6 times more effective in print and with outdoor media the response is unlimited. When choosing the best PhoneWord to grow your business consider the benefits of a generic term that may provide more leverage than solely considering your company name. It is often better to have the licensing rights to a PhoneWord that describes a channel, service or industry as this can eliminate rivals, provide a unique marketing position and create a competitive advantage. It is important to consider the value a PhoneWord will add to your business in the goodwill that is established from how easy it is to call your business. Remember, premium PhoneWords are only available once. Why PhoneWords Work Testimonial “When Linfox required a solution to attract company drivers we spoke to 1300 Australia, a Telstra Joint Venture specialising in PhoneWords. We decided to use 1300 Career on the back of our trucks, the solution was a great success. Recently we have also secured 1800 Avalon. It makes it easy for consumers or businesses to respond to your advertising and marketing. Talk to the team at 1300 Australia about a solution that suits you.” – Lindsay Fox Roy Morgan Research In February 2006, the Australian Phone Word Association (APWA) commissioned Roy Morgan Research to conduct a survey among the Australian population to assess the unprompted awareness of national advertisers’ phone numbers. Percentage of phone number recall % 0 3 6 9 12 15 Westpac 14.7% RAMS 10.3% NAB 3.2% ANZ 2.9% Suncorp 1.1% Mortgage Choic e 0.4% Allian z 0.4% Bank SA 0.3% Bank QL D 0.2% (Note: Westpac only advertised for 4 weeks.) Awareness of PhoneWords in Australia: 92%

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Page 1: Phonewords From 1300 Australia

Just a handful of the thousands of Australian companiesenjoying the benefits of the PhoneWord phenomenon…

13 Campbell Street Yarraville VIC 3013t: 1300 Australia | f: 1800 Australia | e: [email protected]

www.1300australia.com.au

we have a way with PhoneWords

1300 BUSINESS

13 CABS

1800 SENSIS

13 SEEK

1800 STORAGE

13 FORD

1300 SPANNER

13 AAMI

1800 FOXTEL

1300 FERNWOOD

1300 GUTTER

1300 SUBARU

1800 REVERSE

1300 OFFICE

13 FAST

1300 COLOUR

1300 DONATE

13 RAMS

1300 BURSON

13 NRMA

OW1118

PLUSCOLOUR

GROUP Insurance

A PhoneWord is a phone numberthat spells a ‘word’ using theletters on your telephone keypad.PhoneWords work because theyare so easy to remember and thismeans PhoneWords can increasethe response to every dollar yourorganisation spends onAdvertising and Marketing.

Using PhoneWords in advertisingcreates memorability toconsumers. If you hear a radioad announcing 1300 Australia or1300 287 872 which is easier toremember? The answer is ofcourse 1300 Australia! In radioPhoneWords can be up to14 times more effective.Further research highlights thatPhoneWords can be up to 6 timesmore effective in print and withoutdoor media the responseis unlimited.

When choosing the bestPhoneWord to grow your business

consider the benefits of a genericterm that may provide moreleverage than solely consideringyour company name. It is oftenbetter to have the licensing rightsto a PhoneWord that describesa channel, service or industry asthis can eliminate rivals, providea unique marketing position andcreate a competitive advantage.

It is important to consider thevalue a PhoneWord will add toyour business in the goodwill thatis established from how easy it isto call your business. Remember,premium PhoneWords are onlyavailable once.

Why PhoneWords Work

Testimonial“When Linfox required asolution to attract companydrivers we spoke to 1300Australia, a Telstra Joint Venturespecialising in PhoneWords.

We decided to use 1300 Careeron the back of our trucks, thesolution was a great success.Recently we have also secured1800 Avalon.

It makes it easy for consumers orbusinesses to respond to youradvertising and marketing.

Talk to the team at 1300 Australiaabout a solution that suits you.”

– Lindsay Fox

Roy Morgan ResearchIn February 2006, the AustralianPhone Word Association (APWA)commissioned Roy MorganResearch to conduct a surveyamong the Australian populationto assess the unpromptedawareness of nationaladvertisers’ phone numbers.

Perc

enta

ge o

f pho

ne n

umbe

r rec

all

%

0

3

6

9

12

15

Westpac14.7%

RAMS10.3%

NAB3.2%

ANZ2.9%

Suncorp1.1%

MortgageChoic e0.4%

Allian z0.4%

Bank SA0.3%

Bank QLD0.2%

(Note: Westpac only advertised for 4 weeks.)

Awareness of PhoneWords in Australia: 92%

12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 1

Dorrington
Typewritten Text
Page 2: Phonewords From 1300 Australia

TestimonialLEAF BUSTERS –1300 GUTTERLeafbusters was established in1992 and is fully Australian ownedand operated. The core businessof Leafbusters is to provide gutterprotection and we have developedtechnologicallyadvancedgutter guards.

I discoveredPhoneWordsand decidedthat we securethe rights tothe bestPhoneWord forour business – 1300 GUTTER.

I advertise our business on theradio and television to maximiseour business growth opportunitiesand once we starting using 1300GUTTER. I was astounded by theresults. We noticed a dramaticincrease in our calls fromcustomers who had seen or heardour advertisements and now theycould remember how to call us,1300 GUTTER is so easy toremember. I even had a dear oldlady call me and was so proud tohear that she had worked out howto dial us just by looking at theletters on the keypad, it justreinforced to me how simple it is forpeople to call you when you havesomething so easy to recall.

I highly recommend 1300 Australiafor providing the best PhoneWordsolutions. Since the inception of1300 GUTTER in our business wehave increased sales and aregrowing the business acrossAustralia and New Zealand.

1300 Australia’s leasingarrangements mean there is norequirement to invest your capitalin purchasing expensivePhoneWords. Instead, yourbusiness can enjoy all the benefitsthat a Phone word brings, whileavoiding the high upfront costs.

1300 Australia PhoneWords vary inprice and businesses can choosefrom five value categories –Diamond, Platinum, Gold, Silverand Bronze. These categoriesreflect the marketable value ofeach PhoneWord. PhoneWordsare subject to a contract for aminimum of 12 months.

By securing your PhoneWordfrom 1300 Australia, your businessshifts to an expense basedmodel for more effective cashflow management andtaxation benefits.

PhoneWords are a premiumsolution for savvy marketersand business executives toensure customers are offereda memorable calling channel.1300 Australia can help youmaximise every calling opportunity,and connect your serviceto Australia’s most sophisticatednetwork.

Licensing Rights provide Capital Returns

– Thea Groom, CEO

PhoneWords shorten thedistance between you and yourcustomers and deliver a qualitycompetitive edge thatmaximises your advertising andmarketing investment.

Reasons why you needto action this beforeyour competition does:1. PhoneWords improve

advertising response rates

2. PhoneWords unify youradvertising and marketing

3. PhoneWords fuel word-of-mouth advertising

4. PhoneWords draw attentionaway from your competitors

5. PhoneWords are onlyavailable once

6. PhoneWords allow you tolower advertising andmarketing investment onceestablished

7. PhoneWords are easy toimplement and market

8. PhoneWords have over35 years of provenperformance overseas

9. PhoneWords have nowbeen secured by over15,000 businesses inAustralia.

July16,000

June4,973

May5,129

April3,028

March4,027

February1,756

January1,435

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

1300 CAR LOAN makes magic happen

BenefitsSMSBy early 2008 all ‘13’ and ‘1300’prefix PhoneWords will have thecapability to receive SMS.

This enables significantly moreeffective marketing campaigns.

Search EngineOptimisationPhoneWords allow you to obtaindirect hits to your website fromsearch engines such as Googleand Yahoo. This is because likesearching for a website domainname that is unique, a PhoneWordprovides you with organicsearch optimisation.

Your PhoneWord is unique to yourbusiness and will provide you withthe leading search results if placedcorrectly on your website.

PhoneWords provide a channel forincreased optimisation.

“Since we decided to implement1300 CAR LOAN as a part of our nationalbranding in all our advertising the numbersof calls have continued to set new recordsevery month.

In July 2006, 1300 CAR LOAN generated inexcess of 16,000 calls. Oh yes extremelyhappy with the results!”

Rod James & Peter Llewellyn, jointCEO’s, Motor Finance Wizard.

1300 CARLOAN Example

Search for your phone word: www.1300australia.com.au

12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 2

Page 3: Phonewords From 1300 Australia

TestimonialLEAF BUSTERS –1300 GUTTERLeafbusters was established in1992 and is fully Australian ownedand operated. The core businessof Leafbusters is to provide gutterprotection and we have developedtechnologicallyadvancedgutter guards.

I discoveredPhoneWordsand decidedthat we securethe rights tothe bestPhoneWord forour business – 1300 GUTTER.

I advertise our business on theradio and television to maximiseour business growth opportunitiesand once we starting using 1300GUTTER. I was astounded by theresults. We noticed a dramaticincrease in our calls fromcustomers who had seen or heardour advertisements and now theycould remember how to call us,1300 GUTTER is so easy toremember. I even had a dear oldlady call me and was so proud tohear that she had worked out howto dial us just by looking at theletters on the keypad, it justreinforced to me how simple it is forpeople to call you when you havesomething so easy to recall.

I highly recommend 1300 Australiafor providing the best PhoneWordsolutions. Since the inception of1300 GUTTER in our business wehave increased sales and aregrowing the business acrossAustralia and New Zealand.

1300 Australia’s leasingarrangements mean there is norequirement to invest your capitalin purchasing expensivePhoneWords. Instead, yourbusiness can enjoy all the benefitsthat a Phone word brings, whileavoiding the high upfront costs.

1300 Australia PhoneWords vary inprice and businesses can choosefrom five value categories –Diamond, Platinum, Gold, Silverand Bronze. These categoriesreflect the marketable value ofeach PhoneWord. PhoneWordsare subject to a contract for aminimum of 12 months.

By securing your PhoneWordfrom 1300 Australia, your businessshifts to an expense basedmodel for more effective cashflow management andtaxation benefits.

PhoneWords are a premiumsolution for savvy marketersand business executives toensure customers are offereda memorable calling channel.1300 Australia can help youmaximise every calling opportunity,and connect your serviceto Australia’s most sophisticatednetwork.

Licensing Rights provide Capital Returns

Classification Price Per Month

Asset Class Initial 18 Months Subsequent 18 months

Diamond $1,820.83 $3,641.71

Platinum $1,438.52 $2,877.10

Gold $1,158.46 $2,316.93

Silver $697.02 $1,394.08

Bronze $464.86 $929.77

* Figures quoted are the monthly rate, based on a 3 year agreement.

Pricing

– Thea Groom, CEO

PhoneWords shorten thedistance between you and yourcustomers and deliver a qualitycompetitive edge thatmaximises your advertising andmarketing investment.

Reasons why you needto action this beforeyour competition does:1. PhoneWords improve

advertising response rates

2. PhoneWords unify youradvertising and marketing

3. PhoneWords fuel word-of-mouth advertising

4. PhoneWords draw attentionaway from your competitors

5. PhoneWords are onlyavailable once

6. PhoneWords allow you tolower advertising andmarketing investment onceestablished

7. PhoneWords are easy toimplement and market

8. PhoneWords have over35 years of provenperformance overseas

9. PhoneWords have nowbeen secured by over15,000 businesses inAustralia.

July16,000

June4,973

May5,129

April3,028

March4,027

February1,756

January1,435

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

1300 CAR LOAN makes magic happen

BenefitsSMSBy early 2008 all ‘13’ and ‘1300’prefix PhoneWords will have thecapability to receive SMS.

This enables significantly moreeffective marketing campaigns.

Search EngineOptimisationPhoneWords allow you to obtaindirect hits to your website fromsearch engines such as Googleand Yahoo. This is because likesearching for a website domainname that is unique, a PhoneWordprovides you with organicsearch optimisation.

Your PhoneWord is unique to yourbusiness and will provide you withthe leading search results if placedcorrectly on your website.

PhoneWords provide a channel forincreased optimisation.

“Since we decided to implement1300 CAR LOAN as a part of our nationalbranding in all our advertising the numbersof calls have continued to set new recordsevery month.

In July 2006, 1300 CAR LOAN generated inexcess of 16,000 calls. Oh yes extremelyhappy with the results!”

Rod James & Peter Llewellyn, jointCEO’s, Motor Finance Wizard.

1300 CARLOAN Example

Search for your phone word: www.1300australia.com.au

12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 2

Page 4: Phonewords From 1300 Australia

Just a handful of the thousands of Australian companiesenjoying the benefits of the PhoneWord phenomenon…

13 Campbell Street Yarraville VIC 3013t: 1300 Australia | f: 1800 Australia | e: [email protected]

www.1300australia.com.au

we have a way with PhoneWords

1300 BUSINESS

13 CABS

1800 SENSIS

13 SEEK

1800 STORAGE

13 FORD

1300 SPANNER

13 AAMI

1800 FOXTEL

1300 FERNWOOD

1300 GUTTER

1300 SUBARU

1800 REVERSE

1300 OFFICE

13 FAST

1300 COLOUR

1300 DONATE

13 RAMS

1300 BURSON

13 NRMA

OW1118

PLUSCOLOUR

GROUP Insurance

A PhoneWord is a phone numberthat spells a ‘word’ using theletters on your telephone keypad.PhoneWords work because theyare so easy to remember and thismeans PhoneWords can increasethe response to every dollar yourorganisation spends onAdvertising and Marketing.

Using PhoneWords in advertisingcreates memorability toconsumers. If you hear a radioad announcing 1300 Australia or1300 287 872 which is easier toremember? The answer is ofcourse 1300 Australia! In radioPhoneWords can be up to14 times more effective.Further research highlights thatPhoneWords can be up to 6 timesmore effective in print and withoutdoor media the responseis unlimited.

When choosing the bestPhoneWord to grow your business

consider the benefits of a genericterm that may provide moreleverage than solely consideringyour company name. It is oftenbetter to have the licensing rightsto a PhoneWord that describesa channel, service or industry asthis can eliminate rivals, providea unique marketing position andcreate a competitive advantage.

It is important to consider thevalue a PhoneWord will add toyour business in the goodwill thatis established from how easy it isto call your business. Remember,premium PhoneWords are onlyavailable once.

Why PhoneWords Work

Testimonial“When Linfox required asolution to attract companydrivers we spoke to 1300Australia, a Telstra Joint Venturespecialising in PhoneWords.

We decided to use 1300 Careeron the back of our trucks, thesolution was a great success.Recently we have also secured1800 Avalon.

It makes it easy for consumers orbusinesses to respond to youradvertising and marketing.

Talk to the team at 1300 Australiaabout a solution that suits you.”

– Lindsay Fox

Roy Morgan ResearchIn February 2006, the AustralianPhone Word Association (APWA)commissioned Roy MorganResearch to conduct a surveyamong the Australian populationto assess the unpromptedawareness of nationaladvertisers’ phone numbers.

Perc

enta

ge o

f pho

ne n

umbe

r rec

all

%

0

3

6

9

12

15

Westpac14.7%

RAMS10.3%

NAB3.2%

ANZ2.9%

Suncorp1.1%

MortgageChoic e0.4%

Allian z0.4%

Bank SA0.3%

Bank QLD0.2%

(Note: Westpac only advertised for 4 weeks.)

Awareness of PhoneWords in Australia: 92%

12117 - 1300 Aust 4PPA4 7/12/07 11:30 AM Page 1