phoenix hug presentation
DESCRIPTION
Here is the deck that I did for the inaugural Phoenix HubSpot User GroupTRANSCRIPT
Phoenix HubSpot User GroupNovember 2011
1
Planning & Executing Your 2012Marketing Plan
Go Inbound1
The Marketing Playbook
4
The Marketing Playbook IS BROKEN.
CALLER ID
5
TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
6
VS.
7
VS.
8
Content2
EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING.
—Benjamin Franklin
“ “
• Blog.HubSpot.com
• YouTube.com/HubSpot
• Slideshare.com/HubSpot
• Flickr.com/HubSpot
• HubSpot.TV
Create ContentA
11
OptimizeB
“100 AWESOME Marketing
Stats, Charts & Graphs” vs. “100 Charts”
12
YOU.Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
great
please
retweet
post
blog
social
freemedia
help
please retweetsocial media
10
follow
how to topblog postcheck outnew blog post
13
INSIGHTS.
Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
analysis
advicereview
recentbest
product
tipsfacts
whytopquestions
build
soongreat
answers
14
1 2 3 4 5 6 7 8 9 10 11 12 130
2
4
6
8
10
12
14
Average Content Gets Shared
13
15
AWESOME Content Gets Shared MORE
1 2 3 4 5 6 7 8 9 10 11 12 130
1000
2000
3000
4000
5000
6000
7000
8000
9000
8,191
16
PromoteC
17
Leads3
MEASURE OFTEN. EVOLVE FAST.
19
DON’T DIP YOUR TOE IN20
JUMP IN ALL THE WAY 21
CRUSH YOUR COMPETITORS
with Inbound Marketing
22
Thank You
WHAT DO THESE COMPANIES HAVE IN COMMON?
24
$92B$50B
$8B
$10B
$150B
$12B
25
Usage & ConversionA
Usage
Better Conversion
Better Personalization
Better Value
More
26
Users & ConversionB
UsersBetter Personalization
Better ValueBetter Conversion
More
27
28
29
30
31
32
SEGMENTATIONWeb
Mobile
PERSONALIZATION
Page Visits
f+ Facebook Follow
Blog Sub
Webinar
USER ACTIVITY
33
Purchase Hx $
Visitor
%
NOYOUR NAME
YOUR COMPANY
YOUR WEBSITE
Join our Community!
34
User
%
YES
Activity from Your Network:• Item A• Item B• Item C
Webinars You Missed:• Webinar 1• Webinar 2• Webinar 3
Welcome back, Brian!
35
Customer
%
PERSONALIZED
Activity from Your Network:• Item A• Item B• Item C
Webinars You Missed:• Webinar 1• Webinar 2• Webinar 3
Welcome back, Brian!
You’ll love these blog articles:
Item AItem BItem C
Elite
36
IF I HAVE SEEN A LITTLE FURTHER IT IS BY STANDING ON THE SHOULDERS OF GIANTS.
—Isaac Newton
“ “
Build a Killer Inbound Marketing Team4
The Press Release Hire
Push
RentInterrupt
Outbound
39
DARC
DigitalAnalyticalReachContent Creator
41
@mvolpe
TOFU
MOFU OTHER
The New Org Chart
Empower EVERYONE.
42
Write like a human,not a marketer.
43
TOFU
MOFU
44
45
46
Sell more like . Market more like
.47
Get a Free Inbound Marketing Assessment
48
1 2 3 4 5 6 7 8 9 10 11 12 130
1000
2000
3000
4000
5000
6000
7000
8000
9000 VS. 13 8,191
49