philp kotlers five product levels animated
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1 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
Philip Kotler defined five levels to a product. These are described in the following slides. The customers choose a product based on their perceived value of it. Satisfaction is therefore the degree to which the use of a product matches the perceived value the customer had when it was purchased. The customer is satisfied only if the actual value is the same or exceeds the perceived value.
Example Text
Core benefit of the product
Generic product
Expected product
Augmented product
Potential product
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2 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Core benefit of the product 1
• Example text • Fill in your own text • This is an example text • Fill in your own text
Core benefit of the product 1
Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Core benefit of the product 1
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PRESENTER NAME COMPANY NAME 3 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
•Example text •Fill in your own text
•This is an example text •Fill in your own text
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Generic product 2
• Example text • Fill in your own text • This is an example text • Fill in your own text
Core benefit of the product 1
• Example text • Fill in your own text • This is an example text • Fill in your own text
Generic product 2
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4 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Generic product 2
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Expected product 3
• Example text • Fill in your own text • This is an example text • Fill in your own text
Generic product 2
• Example text • Fill in your own text • This is an example text • Fill in your own text
Expected product 3
Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
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5 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Expected product 3
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Augment Product 4
• Example text • Fill in your own text • This is an example text • Fill in your own text
Expected product 3
• Example text • Fill in your own text • This is an example text • Fill in your own text
Augment Product 4
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6 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Augment Product 4
This is the fundamental need or want the consumers satisfy by purchasing the product or service.
Potential product 5
• Example text • Fill in your own text • This is an example text • Fill in your own text
Augment Product 4
• Example text • Fill in your own text • This is an example text • Fill in your own text
Potential product 5
Download the slides at www.slideshop.com/PowerPoint-Philip-Kotlers-Five-Product-Levels-Animated
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7 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
• Example text • Fill in your own text • This is an example text • Fill in your own text
Core benefit of the product 1
• Example text • Fill in your own text • This is an example text • Fill in your own text
Generic product 2
• Example text • Fill in your own text • This is an example text • Fill in your own text
Expected product 3
• Example text • Fill in your own text • This is an example text • Fill in your own text
Augmented product 4
• Example text • Fill in your own text • This is an example text • Fill in your own text
Potential product 5
Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
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8 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
Core benefit of the product
1 Generic product 2 Expected product 3 Augmented product
4 Potential product 5
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9 I
PHILIP KOTLER'S FIVE PRODUCT LEVELS
PRESENTER NAME COMPANY NAME
Core benefit of
the product
Augmented product
Potential product
Generic product
Expected product
• Example text
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Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated