PowerPoint Presentation

Digital @ PhilipsWillem SchngelDigital Campaign Director, Personal Care CL@wschungel

#Who am IWhat do I do at PhilipsHow long I have been at PhilipsHow I joined Philips

1

The world of Philips (now)LightingHealthcareConsumer Lifestyle

#How Philips is structured (and how it will be in the future -Healthtech)

2

The world of Philips (tomorrow)Lighting SolutionsHealth Tech

#How Philips is structured (and how it will be in the future -Healthtech)

3

The world of Philips (now) & Personal CareLightingHealthcareConsumer LifestyleHealth & WellnessDomestic AppliancesConsumer Lighting

Personal Care

#

4

Personal Care is front running digitalWe are pushing the boundaries within Philips, challenging existing communication strategies & developing digital propositions.

Digital Customer Journey mappingDigital CampaignsDigital Propositions

#Philips comes from a traditional approach to marcoms (campaigns)However we see the Customer Journey becoming more sophisticated and digital, especially for durable goodsWe have embraced a CDJ model from McKinsey that distinguishes 5 different phasesIn our activation strategy we map channels, content and touch points across all channels of the CDJ, with an emphasis on digitalThis means we are changing the way we work and pushing the boundaries within PhilipsWe are moving into a world where we do all digital campaigns (even awarded with an Effie)Explain Design-2-Play campaign and how we use YT as a single destination for activation across the entire CDJDevelop digital propositions and services that allow us to connect with consumers on a daily basis, building and maintaining a relationship with themExplain Grooming Guide propositionMoving into an Always-on world, challenging existing campaign / 5

Philips Health Tech will embrace digital Philips will focus more on digital services and propositions, and continue to deploy high-quality content & campaigns online.

#

6

#

7